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NEWS
Wutopia's 52nd-floor bookstore gets the bright white treatment
POSTED 24 Mar 2020 . BY Stu Robarts
The store is partitioned by curved shelves Credit: CreatAR Images
Wutopia Lab have created a bookstore on the 52nd floor of Shanghai's tallest building, Shanghai Tower, that incorporates a lecture room, an exhibition space, a coffee shop, a dessert café and a snack outlet.

Covering 2,200sq m (23,700sq ft), the store has been designed to accommodate 60,000 books and 2,000 products.

It is wrapped in floor-to-ceiling windows that draw the sky and the cityscape into the space, making the views of them part of its design.

The expansive glazing also allows natural light to flood into the store, with open spaces and large archways ensuring it reaches into the deepest areas.

White fixtures make for a bright and airy environment and are complemented by plants and trees planted throughout.

The stark whiteness is also offset by blocks of colour that include a turquoise coffee shop counter, the dessert space in pink and a black study room.

The store is partitioned by curved shelves, that display the books on offer and shape the space.
The bookshelves display the books on offer and shape the space Credit: CreatAR Images
Open spaces and large archways allow natural light to reach into the deepest areas Credit: CreatAR Images
Expansive glazing allows natural light to flood into the store Credit: CreatAR Images
Floor-to-ceiling windows that draw the sky and the cityscape into the space Credit: CreatAR Images
There are plants and trees dotted around the store Credit: CreatAR Images
A turquoise coffee shop counter is one element that breaks up the white colour scheme Credit: CreatAR Images
There is also a pink dessert café Credit: CreatAR Images
At the centre of the space there is a black study room Credit: CreatAR Images
The store is located on the 52nd floor of the Shanghai Tower Credit: CreatAR Images
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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NEWS
Wutopia's 52nd-floor bookstore gets the bright white treatment
POSTED 24 Mar 2020 . BY Stu Robarts
The store is partitioned by curved shelves Credit: CreatAR Images
Wutopia Lab have created a bookstore on the 52nd floor of Shanghai's tallest building, Shanghai Tower, that incorporates a lecture room, an exhibition space, a coffee shop, a dessert café and a snack outlet.

Covering 2,200sq m (23,700sq ft), the store has been designed to accommodate 60,000 books and 2,000 products.

It is wrapped in floor-to-ceiling windows that draw the sky and the cityscape into the space, making the views of them part of its design.

The expansive glazing also allows natural light to flood into the store, with open spaces and large archways ensuring it reaches into the deepest areas.

White fixtures make for a bright and airy environment and are complemented by plants and trees planted throughout.

The stark whiteness is also offset by blocks of colour that include a turquoise coffee shop counter, the dessert space in pink and a black study room.

The store is partitioned by curved shelves, that display the books on offer and shape the space.
The bookshelves display the books on offer and shape the space Credit: CreatAR Images
Open spaces and large archways allow natural light to reach into the deepest areas Credit: CreatAR Images
Expansive glazing allows natural light to flood into the store Credit: CreatAR Images
Floor-to-ceiling windows that draw the sky and the cityscape into the space Credit: CreatAR Images
There are plants and trees dotted around the store Credit: CreatAR Images
A turquoise coffee shop counter is one element that breaks up the white colour scheme Credit: CreatAR Images
There is also a pink dessert café Credit: CreatAR Images
At the centre of the space there is a black study room Credit: CreatAR Images
The store is located on the 52nd floor of the Shanghai Tower Credit: CreatAR Images
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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