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NEWS
825,000 flock to Shakespeare sites during 400th anniversary year
POSTED 20 Dec 2016 . BY Tom Anstey
The Shakespeare Birthplace Trust marked 400 years of Shakespeare’s creative legacy with a number of public events Credit: Stewart Writtle
A record number of tourists visited the five historic houses of William Shakespeare in 2016 to mark the 400th anniversary of his death.

More than 825,000 people attended the attractions in the playwright's birthplace of in Stratford-Upon-Avon over the year, topping the record set in 2014 of 820,000 – his 450th birthday.

The record figures have been driven by the Shakespeare Birthplace Trust (SBT), which marked 400 years of Shakespeare’s creative legacy with a number of significant milestones including the return of his will to Stratford-upon-Avon for the first time since it was written.

The trust also reopened Shakespeare’s New Place – his family home from 1597 until he died in 1616 – which has welcomed almost 50,000 people to the site since it opened in August.

“2016 has shown that Shakespeare’s works are perhaps more relevant today than they have ever been in helping us to understand the world around us, release our creativity and create conversations between everyone regardless of our age, background or ability,” said SBT CEO, Dr. Diana Owen.

“We want to continue to share our expertise and the joy of his works with new audiences, and we’re working on innovative initiatives for 2017 and beyond with a range of partners worldwide.”
RELATED STORIES
  ‘Punk reimagining’ of Shakespeare's Globe Theatre uses shipping containers and scaffolding


Plans are underway to recreate multiple versions worldwide of William Shakespeare’s iconic Globe Theatre using nothing but scaffolding and re-purposed shipping containers.
  Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
  Re-discovered Shakespeare Theatre to provide cultural heart of £750m London mixed-use scheme


The Elizabethan theatre where William Shakespeare’s Romeo and Juliet and Henry V were performed for the first time is at the centre of a new £750m mixed-use destination for London.
  Shakespeare’s England names new CEO ahead of Bard’s 400th anniversary


Regional tourism body Shakespeare’s England has announced the appointment of a new chief executive as it gears up for a landmark year.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
825,000 flock to Shakespeare sites during 400th anniversary year
POSTED 20 Dec 2016 . BY Tom Anstey
The Shakespeare Birthplace Trust marked 400 years of Shakespeare’s creative legacy with a number of public events Credit: Stewart Writtle
A record number of tourists visited the five historic houses of William Shakespeare in 2016 to mark the 400th anniversary of his death.

More than 825,000 people attended the attractions in the playwright's birthplace of in Stratford-Upon-Avon over the year, topping the record set in 2014 of 820,000 – his 450th birthday.

The record figures have been driven by the Shakespeare Birthplace Trust (SBT), which marked 400 years of Shakespeare’s creative legacy with a number of significant milestones including the return of his will to Stratford-upon-Avon for the first time since it was written.

The trust also reopened Shakespeare’s New Place – his family home from 1597 until he died in 1616 – which has welcomed almost 50,000 people to the site since it opened in August.

“2016 has shown that Shakespeare’s works are perhaps more relevant today than they have ever been in helping us to understand the world around us, release our creativity and create conversations between everyone regardless of our age, background or ability,” said SBT CEO, Dr. Diana Owen.

“We want to continue to share our expertise and the joy of his works with new audiences, and we’re working on innovative initiatives for 2017 and beyond with a range of partners worldwide.”
RELATED STORIES
‘Punk reimagining’ of Shakespeare's Globe Theatre uses shipping containers and scaffolding


Plans are underway to recreate multiple versions worldwide of William Shakespeare’s iconic Globe Theatre using nothing but scaffolding and re-purposed shipping containers.
Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
Re-discovered Shakespeare Theatre to provide cultural heart of £750m London mixed-use scheme


The Elizabethan theatre where William Shakespeare’s Romeo and Juliet and Henry V were performed for the first time is at the centre of a new £750m mixed-use destination for London.
Shakespeare’s England names new CEO ahead of Bard’s 400th anniversary


Regional tourism body Shakespeare’s England has announced the appointment of a new chief executive as it gears up for a landmark year.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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