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NEWS
825,000 flock to Shakespeare sites during 400th anniversary year
POSTED 20 Dec 2016 . BY Tom Anstey
The Shakespeare Birthplace Trust marked 400 years of Shakespeare’s creative legacy with a number of public events Credit: Stewart Writtle
A record number of tourists visited the five historic houses of William Shakespeare in 2016 to mark the 400th anniversary of his death.

More than 825,000 people attended the attractions in the playwright's birthplace of in Stratford-Upon-Avon over the year, topping the record set in 2014 of 820,000 – his 450th birthday.

The record figures have been driven by the Shakespeare Birthplace Trust (SBT), which marked 400 years of Shakespeare’s creative legacy with a number of significant milestones including the return of his will to Stratford-upon-Avon for the first time since it was written.

The trust also reopened Shakespeare’s New Place – his family home from 1597 until he died in 1616 – which has welcomed almost 50,000 people to the site since it opened in August.

“2016 has shown that Shakespeare’s works are perhaps more relevant today than they have ever been in helping us to understand the world around us, release our creativity and create conversations between everyone regardless of our age, background or ability,” said SBT CEO, Dr. Diana Owen.

“We want to continue to share our expertise and the joy of his works with new audiences, and we’re working on innovative initiatives for 2017 and beyond with a range of partners worldwide.”
RELATED STORIES
  ‘Punk reimagining’ of Shakespeare's Globe Theatre uses shipping containers and scaffolding


Plans are underway to recreate multiple versions worldwide of William Shakespeare’s iconic Globe Theatre using nothing but scaffolding and re-purposed shipping containers.
  Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
  Re-discovered Shakespeare Theatre to provide cultural heart of £750m London mixed-use scheme


The Elizabethan theatre where William Shakespeare’s Romeo and Juliet and Henry V were performed for the first time is at the centre of a new £750m mixed-use destination for London.
  Shakespeare’s England names new CEO ahead of Bard’s 400th anniversary


Regional tourism body Shakespeare’s England has announced the appointment of a new chief executive as it gears up for a landmark year.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
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NEWS
825,000 flock to Shakespeare sites during 400th anniversary year
POSTED 20 Dec 2016 . BY Tom Anstey
The Shakespeare Birthplace Trust marked 400 years of Shakespeare’s creative legacy with a number of public events Credit: Stewart Writtle
A record number of tourists visited the five historic houses of William Shakespeare in 2016 to mark the 400th anniversary of his death.

More than 825,000 people attended the attractions in the playwright's birthplace of in Stratford-Upon-Avon over the year, topping the record set in 2014 of 820,000 – his 450th birthday.

The record figures have been driven by the Shakespeare Birthplace Trust (SBT), which marked 400 years of Shakespeare’s creative legacy with a number of significant milestones including the return of his will to Stratford-upon-Avon for the first time since it was written.

The trust also reopened Shakespeare’s New Place – his family home from 1597 until he died in 1616 – which has welcomed almost 50,000 people to the site since it opened in August.

“2016 has shown that Shakespeare’s works are perhaps more relevant today than they have ever been in helping us to understand the world around us, release our creativity and create conversations between everyone regardless of our age, background or ability,” said SBT CEO, Dr. Diana Owen.

“We want to continue to share our expertise and the joy of his works with new audiences, and we’re working on innovative initiatives for 2017 and beyond with a range of partners worldwide.”
RELATED STORIES
‘Punk reimagining’ of Shakespeare's Globe Theatre uses shipping containers and scaffolding


Plans are underway to recreate multiple versions worldwide of William Shakespeare’s iconic Globe Theatre using nothing but scaffolding and re-purposed shipping containers.
Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
Re-discovered Shakespeare Theatre to provide cultural heart of £750m London mixed-use scheme


The Elizabethan theatre where William Shakespeare’s Romeo and Juliet and Henry V were performed for the first time is at the centre of a new £750m mixed-use destination for London.
Shakespeare’s England names new CEO ahead of Bard’s 400th anniversary


Regional tourism body Shakespeare’s England has announced the appointment of a new chief executive as it gears up for a landmark year.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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