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NEWS
825,000 flock to Shakespeare sites during 400th anniversary year
POSTED 20 Dec 2016 . BY Tom Anstey
The Shakespeare Birthplace Trust marked 400 years of Shakespeare’s creative legacy with a number of public events Credit: Stewart Writtle
A record number of tourists visited the five historic houses of William Shakespeare in 2016 to mark the 400th anniversary of his death.

More than 825,000 people attended the attractions in the playwright's birthplace of in Stratford-Upon-Avon over the year, topping the record set in 2014 of 820,000 – his 450th birthday.

The record figures have been driven by the Shakespeare Birthplace Trust (SBT), which marked 400 years of Shakespeare’s creative legacy with a number of significant milestones including the return of his will to Stratford-upon-Avon for the first time since it was written.

The trust also reopened Shakespeare’s New Place – his family home from 1597 until he died in 1616 – which has welcomed almost 50,000 people to the site since it opened in August.

“2016 has shown that Shakespeare’s works are perhaps more relevant today than they have ever been in helping us to understand the world around us, release our creativity and create conversations between everyone regardless of our age, background or ability,” said SBT CEO, Dr. Diana Owen.

“We want to continue to share our expertise and the joy of his works with new audiences, and we’re working on innovative initiatives for 2017 and beyond with a range of partners worldwide.”
RELATED STORIES
  ‘Punk reimagining’ of Shakespeare's Globe Theatre uses shipping containers and scaffolding


Plans are underway to recreate multiple versions worldwide of William Shakespeare’s iconic Globe Theatre using nothing but scaffolding and re-purposed shipping containers.
  Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
  Re-discovered Shakespeare Theatre to provide cultural heart of £750m London mixed-use scheme


The Elizabethan theatre where William Shakespeare’s Romeo and Juliet and Henry V were performed for the first time is at the centre of a new £750m mixed-use destination for London.
  Shakespeare’s England names new CEO ahead of Bard’s 400th anniversary


Regional tourism body Shakespeare’s England has announced the appointment of a new chief executive as it gears up for a landmark year.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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NEWS
825,000 flock to Shakespeare sites during 400th anniversary year
POSTED 20 Dec 2016 . BY Tom Anstey
The Shakespeare Birthplace Trust marked 400 years of Shakespeare’s creative legacy with a number of public events Credit: Stewart Writtle
A record number of tourists visited the five historic houses of William Shakespeare in 2016 to mark the 400th anniversary of his death.

More than 825,000 people attended the attractions in the playwright's birthplace of in Stratford-Upon-Avon over the year, topping the record set in 2014 of 820,000 – his 450th birthday.

The record figures have been driven by the Shakespeare Birthplace Trust (SBT), which marked 400 years of Shakespeare’s creative legacy with a number of significant milestones including the return of his will to Stratford-upon-Avon for the first time since it was written.

The trust also reopened Shakespeare’s New Place – his family home from 1597 until he died in 1616 – which has welcomed almost 50,000 people to the site since it opened in August.

“2016 has shown that Shakespeare’s works are perhaps more relevant today than they have ever been in helping us to understand the world around us, release our creativity and create conversations between everyone regardless of our age, background or ability,” said SBT CEO, Dr. Diana Owen.

“We want to continue to share our expertise and the joy of his works with new audiences, and we’re working on innovative initiatives for 2017 and beyond with a range of partners worldwide.”
RELATED STORIES
‘Punk reimagining’ of Shakespeare's Globe Theatre uses shipping containers and scaffolding


Plans are underway to recreate multiple versions worldwide of William Shakespeare’s iconic Globe Theatre using nothing but scaffolding and re-purposed shipping containers.
Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
Re-discovered Shakespeare Theatre to provide cultural heart of £750m London mixed-use scheme


The Elizabethan theatre where William Shakespeare’s Romeo and Juliet and Henry V were performed for the first time is at the centre of a new £750m mixed-use destination for London.
Shakespeare’s England names new CEO ahead of Bard’s 400th anniversary


Regional tourism body Shakespeare’s England has announced the appointment of a new chief executive as it gears up for a landmark year.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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