Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era?
POSTED 05 Oct 2020 . BY Megan Whitby
Research published in 2015 went so far as to call natural areas "vital for mental health" Credit: Shutterstock/Dzmitrock

Credit: Lefay Resort Lake Garda
Even before COVID-19, more and more academic studies were highlighting the benefits of prescribing a connection with nature and the great outdoors
– Carlo Barbieri
The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.

In Scandinavia, time outdoors is passionately encouraged and even celebrated, using the philosophy of ‘friluftsliv’ which is deeply rooted in the nation’s history.

The term was originally coined by Norwegian poet, Henrik Ibsen, who used the term to describe the ‘value of spending time in remote locations for spiritual and physical wellbeing’, according to BBC Worklife.

Translated loosely as ‘open-air living’, friluftsliv is the Scandinavian concept of celebrating the outdoors and the important connection between humans and nature.

Prior to COVID-19, the increasingly urbanised and fast-paced world made it harder for people to both easily access natural spaces and make time to explore them.

However, growing numbers of people are spending more time outdoors and it seems this could have the potential to improve physical and mental health too, with scientists providing a host of evidence to support that nature is beneficial for wellbeing.

For example, research published in the Journal of Environmental Psychology in 2003 indicated that trees and woodlands can have a healing effect on the mind, while a 2010 study by scientists at the University of Essex’s Interdisciplinary Centre for Environment and Society found that regular nature walks can improve mental wellness.

Another article – published in 2015 with American Academy of the Sciences – even went so far as to call natural areas "vital for mental health".

With this in mind, friluftsliv could become a driver to help people sustain their wellbeing using nature during the pandemic and potential future lockdowns. It could be used as a celebratory concept to inspire people to spend even more time outdoors and take it up with a newfound enthusiasm.

As spas have reopened, many have begun embracing the outdoors, with Glen Ivy Hot Springs offering outdoor treatments and Lefay’s Lake Garda resort launching guided wellness retreats in nature.

"Even before COVID-19, more and more academic studies were highlighting the benefits of prescribing a connection with nature and the great outdoors,” said Dr Carlo Barbieri, president of Lefay’s Spa Method Scientific Committee.

“Physical issues such as joint pain and obesity as well as mental states of anxiety and depression are all proven to benefit from connection with nature and outdoor activities.”
RELATED STORIES
  COVID-19 has exacerbated the global mental health crisis, according to WHO survey


The pandemic has disrupted or halted critical mental health services in 93 per cent of countries worldwide, according to a new survey by the World Health organisation (WHO).
  Banyan Tree leads by example and rolls out three new staff mental health initiatives


Banyan Tree Group has announced it’s rolling out three groupwide initiatives to promote staff wellbeing, in particular mental health, during COVID-19 and beyond.
  New study exploring how digital nature experiences support wellbeing


It’s well-documented that nature has a profound effect on wellbeing, but a new study is investigating our response to digital and virtual experiences of nature.
  Historic English secret garden reveals wellbeing toolkit to encourage healing with nature


As evidence grows around nature’s wellbeing and health benefits, the team behind the UK’s Lost Gardens of Heligan has created an initiative to demonstrate how its guests can harness nature to boost wellbeing.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era?
POSTED 05 Oct 2020 . BY Megan Whitby
Research published in 2015 went so far as to call natural areas "vital for mental health" Credit: Shutterstock/Dzmitrock
Credit: Lefay Resort Lake Garda
Even before COVID-19, more and more academic studies were highlighting the benefits of prescribing a connection with nature and the great outdoors
– Carlo Barbieri
The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.

In Scandinavia, time outdoors is passionately encouraged and even celebrated, using the philosophy of ‘friluftsliv’ which is deeply rooted in the nation’s history.

The term was originally coined by Norwegian poet, Henrik Ibsen, who used the term to describe the ‘value of spending time in remote locations for spiritual and physical wellbeing’, according to BBC Worklife.

Translated loosely as ‘open-air living’, friluftsliv is the Scandinavian concept of celebrating the outdoors and the important connection between humans and nature.

Prior to COVID-19, the increasingly urbanised and fast-paced world made it harder for people to both easily access natural spaces and make time to explore them.

However, growing numbers of people are spending more time outdoors and it seems this could have the potential to improve physical and mental health too, with scientists providing a host of evidence to support that nature is beneficial for wellbeing.

For example, research published in the Journal of Environmental Psychology in 2003 indicated that trees and woodlands can have a healing effect on the mind, while a 2010 study by scientists at the University of Essex’s Interdisciplinary Centre for Environment and Society found that regular nature walks can improve mental wellness.

Another article – published in 2015 with American Academy of the Sciences – even went so far as to call natural areas "vital for mental health".

With this in mind, friluftsliv could become a driver to help people sustain their wellbeing using nature during the pandemic and potential future lockdowns. It could be used as a celebratory concept to inspire people to spend even more time outdoors and take it up with a newfound enthusiasm.

As spas have reopened, many have begun embracing the outdoors, with Glen Ivy Hot Springs offering outdoor treatments and Lefay’s Lake Garda resort launching guided wellness retreats in nature.

"Even before COVID-19, more and more academic studies were highlighting the benefits of prescribing a connection with nature and the great outdoors,” said Dr Carlo Barbieri, president of Lefay’s Spa Method Scientific Committee.

“Physical issues such as joint pain and obesity as well as mental states of anxiety and depression are all proven to benefit from connection with nature and outdoor activities.”
RELATED STORIES
COVID-19 has exacerbated the global mental health crisis, according to WHO survey


The pandemic has disrupted or halted critical mental health services in 93 per cent of countries worldwide, according to a new survey by the World Health organisation (WHO).
Banyan Tree leads by example and rolls out three new staff mental health initiatives


Banyan Tree Group has announced it’s rolling out three groupwide initiatives to promote staff wellbeing, in particular mental health, during COVID-19 and beyond.
New study exploring how digital nature experiences support wellbeing


It’s well-documented that nature has a profound effect on wellbeing, but a new study is investigating our response to digital and virtual experiences of nature.
Historic English secret garden reveals wellbeing toolkit to encourage healing with nature


As evidence grows around nature’s wellbeing and health benefits, the team behind the UK’s Lost Gardens of Heligan has created an initiative to demonstrate how its guests can harness nature to boost wellbeing.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS