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NEWS
Wet summer and Olympics hit visitor numbers at UK attractions
POSTED 09 Oct 2012 . BY Tom Walker
The combination of the wettest summer on record and the disruption caused by the Olympic Games resulted in visitor numbers falling at UK attractions over the summer months.

According to figures released by The Association of Leading Visitor Attractions (ALVA), visits to some London sites fell by more than 60 per cent during the four months from May to August when compared with 2011 numbers.

Overall, London attractions saw an average fall of 15 per cent in visitor numbers during the period.

On average, museums and galleries in London saw the smallest decline (13.1 per cent) on visitor numbers while outdoor attractions such as gardens and zoos saw the largest decrease (21.3 per cent).

Bernard Donoghue, chief executive of ALVA, said: "These figures from our 43 members, who manage nearly 2,000 tourist sites and welcome more than 100 million domestic and overseas visitors each year are definitely sobering reading and show that the summer of 2012 has been a difficult time financially for our most popular and best-loved visitor attractions.

"For London attractions the Olympic period was one of their worst trading periods in living memory and for visitor attractions the summer is their equivalent of retailers' Christmas, once lost the business can't be won back.

"In the first couple of weeks of the Olympics, some of the key central London attractions experienced a huge fall of up to 61 per cent in visitor numbers compared with the same weeks last year. Overseas visitors who stayed away from London during the Olympic period and Londoners who avoided the city led to media headlines of London being described as 'a ghost town'".

To read the full ALVA press release on the figures, click here.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Wet summer and Olympics hit visitor numbers at UK attractions
POSTED 09 Oct 2012 . BY Tom Walker
The combination of the wettest summer on record and the disruption caused by the Olympic Games resulted in visitor numbers falling at UK attractions over the summer months.

According to figures released by The Association of Leading Visitor Attractions (ALVA), visits to some London sites fell by more than 60 per cent during the four months from May to August when compared with 2011 numbers.

Overall, London attractions saw an average fall of 15 per cent in visitor numbers during the period.

On average, museums and galleries in London saw the smallest decline (13.1 per cent) on visitor numbers while outdoor attractions such as gardens and zoos saw the largest decrease (21.3 per cent).

Bernard Donoghue, chief executive of ALVA, said: "These figures from our 43 members, who manage nearly 2,000 tourist sites and welcome more than 100 million domestic and overseas visitors each year are definitely sobering reading and show that the summer of 2012 has been a difficult time financially for our most popular and best-loved visitor attractions.

"For London attractions the Olympic period was one of their worst trading periods in living memory and for visitor attractions the summer is their equivalent of retailers' Christmas, once lost the business can't be won back.

"In the first couple of weeks of the Olympics, some of the key central London attractions experienced a huge fall of up to 61 per cent in visitor numbers compared with the same weeks last year. Overseas visitors who stayed away from London during the Olympic period and Londoners who avoided the city led to media headlines of London being described as 'a ghost town'".

To read the full ALVA press release on the figures, click here.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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