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NEWS
Wet summer and Olympics hit visitor numbers at UK attractions
POSTED 09 Oct 2012 . BY Tom Walker
The combination of the wettest summer on record and the disruption caused by the Olympic Games resulted in visitor numbers falling at UK attractions over the summer months.

According to figures released by The Association of Leading Visitor Attractions (ALVA), visits to some London sites fell by more than 60 per cent during the four months from May to August when compared with 2011 numbers.

Overall, London attractions saw an average fall of 15 per cent in visitor numbers during the period.

On average, museums and galleries in London saw the smallest decline (13.1 per cent) on visitor numbers while outdoor attractions such as gardens and zoos saw the largest decrease (21.3 per cent).

Bernard Donoghue, chief executive of ALVA, said: "These figures from our 43 members, who manage nearly 2,000 tourist sites and welcome more than 100 million domestic and overseas visitors each year are definitely sobering reading and show that the summer of 2012 has been a difficult time financially for our most popular and best-loved visitor attractions.

"For London attractions the Olympic period was one of their worst trading periods in living memory and for visitor attractions the summer is their equivalent of retailers' Christmas, once lost the business can't be won back.

"In the first couple of weeks of the Olympics, some of the key central London attractions experienced a huge fall of up to 61 per cent in visitor numbers compared with the same weeks last year. Overseas visitors who stayed away from London during the Olympic period and Londoners who avoided the city led to media headlines of London being described as 'a ghost town'".

To read the full ALVA press release on the figures, click here.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Wet summer and Olympics hit visitor numbers at UK attractions
POSTED 09 Oct 2012 . BY Tom Walker
The combination of the wettest summer on record and the disruption caused by the Olympic Games resulted in visitor numbers falling at UK attractions over the summer months.

According to figures released by The Association of Leading Visitor Attractions (ALVA), visits to some London sites fell by more than 60 per cent during the four months from May to August when compared with 2011 numbers.

Overall, London attractions saw an average fall of 15 per cent in visitor numbers during the period.

On average, museums and galleries in London saw the smallest decline (13.1 per cent) on visitor numbers while outdoor attractions such as gardens and zoos saw the largest decrease (21.3 per cent).

Bernard Donoghue, chief executive of ALVA, said: "These figures from our 43 members, who manage nearly 2,000 tourist sites and welcome more than 100 million domestic and overseas visitors each year are definitely sobering reading and show that the summer of 2012 has been a difficult time financially for our most popular and best-loved visitor attractions.

"For London attractions the Olympic period was one of their worst trading periods in living memory and for visitor attractions the summer is their equivalent of retailers' Christmas, once lost the business can't be won back.

"In the first couple of weeks of the Olympics, some of the key central London attractions experienced a huge fall of up to 61 per cent in visitor numbers compared with the same weeks last year. Overseas visitors who stayed away from London during the Olympic period and Londoners who avoided the city led to media headlines of London being described as 'a ghost town'".

To read the full ALVA press release on the figures, click here.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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