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NEWS
Active populations vital for successful cities: study
POSTED 10 Jun 2015 . BY Jak Phillips
The University of California study showed areas that foster physical activity enjoy notable economic benefits Credit: Shutterstock.com
New research has reinforced the long-held view that cities which strive to promote physical activity gain a significant economic advantage.

The findings, presented this week at an Active Cities Summit in Bristol, show that investing in parks and green spaces, removing the barriers to active commuting and encouraging exercise in schools and offices can pay sizeable dividends.

The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. The report based its results on more than 500 findings from studies in 17 nations.

"We hope this research will open the eyes of government leaders to the many important benefits of designing cities to support active living," said co-author Chad Spoon from Active Living Research at the University of California.

"This includes economic benefits of increased home value, greater retail activity, reduced healthcare costs and improved productivity.

"A city's ability to compete depends on an active population," he added. "The research on this is clear – it shows how an active city can be a low-cost, high-return investment."

The report’s recommendations for redesigning environments to promote physical activity chime with a recent opinion piece from Health Club Management editor Kate Cracknell, which called for policymakers to embrace positive changes that embed activity into our daily lives.
RELATED STORIES
  £36m Huddersfield Leisure Centre springs into action


A new £36m leisure centre has opened in Huddersfield boasting a wealth of exercise and play facilities. The centre replaces the ageing Huddersfield Sports Centre, which has now closed.
  EuropeActive pushes exercise envelope with ‘historic’ co-operation pledge


EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.
  Brits ‘twice as likely’ to workout than go to the pub


The country may be facing a physical inactivity crisis, but there is at least some cause for cheer(s) for the health and fitness sector: Brits are almost twice as likely to exercise than go the pub.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
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Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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NEWS
Active populations vital for successful cities: study
POSTED 10 Jun 2015 . BY Jak Phillips
The University of California study showed areas that foster physical activity enjoy notable economic benefits Credit: Shutterstock.com
New research has reinforced the long-held view that cities which strive to promote physical activity gain a significant economic advantage.

The findings, presented this week at an Active Cities Summit in Bristol, show that investing in parks and green spaces, removing the barriers to active commuting and encouraging exercise in schools and offices can pay sizeable dividends.

The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. The report based its results on more than 500 findings from studies in 17 nations.

"We hope this research will open the eyes of government leaders to the many important benefits of designing cities to support active living," said co-author Chad Spoon from Active Living Research at the University of California.

"This includes economic benefits of increased home value, greater retail activity, reduced healthcare costs and improved productivity.

"A city's ability to compete depends on an active population," he added. "The research on this is clear – it shows how an active city can be a low-cost, high-return investment."

The report’s recommendations for redesigning environments to promote physical activity chime with a recent opinion piece from Health Club Management editor Kate Cracknell, which called for policymakers to embrace positive changes that embed activity into our daily lives.
RELATED STORIES
£36m Huddersfield Leisure Centre springs into action


A new £36m leisure centre has opened in Huddersfield boasting a wealth of exercise and play facilities. The centre replaces the ageing Huddersfield Sports Centre, which has now closed.
EuropeActive pushes exercise envelope with ‘historic’ co-operation pledge


EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.
Brits ‘twice as likely’ to workout than go to the pub


The country may be facing a physical inactivity crisis, but there is at least some cause for cheer(s) for the health and fitness sector: Brits are almost twice as likely to exercise than go the pub.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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