Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Wave Loch signs deal for first Flow House
POSTED 07 Oct 2009 . BY Tom Walker
Water ride manufacturer Wave Loch is to launch a new visitor attraction concept called Flow House next year.

Details of the new venture were announced at the Euro Attractions Show (EAS) in Amsterdam last week.

The first of the new sites will open early 2010 in Bedford, UK, after Wave Loch signed a joint venture deal with Bedford-based Bodyflight, which operates an extreme-sport venue close to the town centre.

The first ever Flow House will include a large FlowRider and will complement existing facilities at the Bodyflight site, which include an indoor skydiving tunnel, a 125ft high Bodyflight Vertigo jump, a 30m high climbing wall and a fitness club.

The Bedford site will be jointly operated by Bodyflight and Wave Loch, but according to Simon Palmer, operations and development director, future Flow Houses can be delivered in a number of ways.

"We are making the Flow House concept a very flexible one," he said.

"Operators who want to add a Flow House to their offer will have a number of options to choose from so we can pretty much tailor to what ever the clients' needs are.

"Each Flow House will also include retail and food and beverage areas, while the entire site will be themed to provide users an unique experience."

"The idea behind Flow House is to bring together all the board sports - such as surfing, skateboarding, snowboarding and bodyboarding - and to provide people with a facility at which they can hone their skills."

The Bedford site is currently in planning stages and is scheduled to open by Easter 2010.

Wave Loch is owned by entrepreneur Tom Loctefeld, who already owns and operates three Wave House-branded attractions around the world. Wave House sites include a mixture of FlowRiders and FlowBarrels as well as large retail outlets, hospitality areas and live music venues.

MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Wave Loch signs deal for first Flow House
POSTED 07 Oct 2009 . BY Tom Walker
Water ride manufacturer Wave Loch is to launch a new visitor attraction concept called Flow House next year.

Details of the new venture were announced at the Euro Attractions Show (EAS) in Amsterdam last week.

The first of the new sites will open early 2010 in Bedford, UK, after Wave Loch signed a joint venture deal with Bedford-based Bodyflight, which operates an extreme-sport venue close to the town centre.

The first ever Flow House will include a large FlowRider and will complement existing facilities at the Bodyflight site, which include an indoor skydiving tunnel, a 125ft high Bodyflight Vertigo jump, a 30m high climbing wall and a fitness club.

The Bedford site will be jointly operated by Bodyflight and Wave Loch, but according to Simon Palmer, operations and development director, future Flow Houses can be delivered in a number of ways.

"We are making the Flow House concept a very flexible one," he said.

"Operators who want to add a Flow House to their offer will have a number of options to choose from so we can pretty much tailor to what ever the clients' needs are.

"Each Flow House will also include retail and food and beverage areas, while the entire site will be themed to provide users an unique experience."

"The idea behind Flow House is to bring together all the board sports - such as surfing, skateboarding, snowboarding and bodyboarding - and to provide people with a facility at which they can hone their skills."

The Bedford site is currently in planning stages and is scheduled to open by Easter 2010.

Wave Loch is owned by entrepreneur Tom Loctefeld, who already owns and operates three Wave House-branded attractions around the world. Wave House sites include a mixture of FlowRiders and FlowBarrels as well as large retail outlets, hospitality areas and live music venues.

MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS