Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
  Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS