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Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
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  Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
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The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
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Toverland unveils €98m expansion plan as park prepares to launch resort development
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NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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