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Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
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NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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