Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023 | attractionsmanagement.com news
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Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
POSTED 30 Mar 2021 . BY Tom Walker
The Tokyo attraction will include replicas of the original sets used in the Harry Potter movies Credit: Warner Bros
The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go
– Sarah Roots
Harry Potter Studio Tour in Japan to open in Tokyo in 2023
Warner Bros will look to utilise high population of people who love to engage with Harry Potter IP
Tokyo Studio Tour will keep the essence of the existing London Tour
Attraction will also include features tailored for the Japanese market.
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.

Due to open in 2023, The Studio Tour Tokyo will occupy a 300,000sq ft space at the grounds of the former Toshimaen Amusement Park in Nerima-Ku, Tokyo and will feature – just like its London counterpart – authentic recreations of films sets from the Harry Potter films, including the Great Hall at Hogwarts, the Forbidden Forest and Diagon Alley.

Speaking exclusively to Attractions Management in the latest issue (1/2021), Sarah Roots, executive vice president, Warner Bros Studio Tours & Retail, said the attraction will look to tap into the huge passion for the movie franchise which exists in the country.

“The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go,” Roots said.

“We’ll take the essence of the Studio Tour London and build on it using lessons we’ve learned to create something even more amazing in Japan."

Roots added that while the Tokyo Studio Tour will keep the essence of the London Tour, there will be several differences.

While the London Tour at Leavesden Studios – where all eight of the Harry Potter films were made – features original sets, props and costumes from the movies, in Japan, the sets will be "authentic replicas" of the originals.

"This allows a bit more freedom when designing the attraction," Roots said.

“All of the favourites will be there – The Great Hall, Dumbledore’s Office, the Forbidden Forest – but we have the option of making changes to them.

"We have the benefit of a brand new building in Japan and it’s bigger, so we’ll be able to make an enhanced Forbidden Forest, for example."

In addition, the Tokyo tour will include features tailored for the Japanese market.

“The Japanese love photo ops, interactives and getting involved, and we’ll be adding a lot of interactivity and engagement into that tour,” Roots said.

"The Japanese tour will also benefit from the lessons learned at Leavesden, with some tweaks made in terms of the order and spacing of the attractions and the F&B offer."

• To read the full interview with Sarah Roots in the latest issue of Attractions Management, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
PROJECT PROFILE:

Warner Bros. Studio Tour Hollywood
Experience designers Thinkwell Group have created a new 25,000sq ft (2,300sq m) addition to the Warner Bros. Studio Tour Hollywood, a finale to the backlot tour and the culmination of a two year project exploring how films and TV shows are made.


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FEATURE: Interview: Sarah Roots


Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
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Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
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Jobs   News   Products   Magazine
NEWS
Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
POSTED 30 Mar 2021 . BY Tom Walker
The Tokyo attraction will include replicas of the original sets used in the Harry Potter movies Credit: Warner Bros
The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go
– Sarah Roots
Harry Potter Studio Tour in Japan to open in Tokyo in 2023
Warner Bros will look to utilise high population of people who love to engage with Harry Potter IP
Tokyo Studio Tour will keep the essence of the existing London Tour
Attraction will also include features tailored for the Japanese market.
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.

Due to open in 2023, The Studio Tour Tokyo will occupy a 300,000sq ft space at the grounds of the former Toshimaen Amusement Park in Nerima-Ku, Tokyo and will feature – just like its London counterpart – authentic recreations of films sets from the Harry Potter films, including the Great Hall at Hogwarts, the Forbidden Forest and Diagon Alley.

Speaking exclusively to Attractions Management in the latest issue (1/2021), Sarah Roots, executive vice president, Warner Bros Studio Tours & Retail, said the attraction will look to tap into the huge passion for the movie franchise which exists in the country.

“The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go,” Roots said.

“We’ll take the essence of the Studio Tour London and build on it using lessons we’ve learned to create something even more amazing in Japan."

Roots added that while the Tokyo Studio Tour will keep the essence of the London Tour, there will be several differences.

While the London Tour at Leavesden Studios – where all eight of the Harry Potter films were made – features original sets, props and costumes from the movies, in Japan, the sets will be "authentic replicas" of the originals.

"This allows a bit more freedom when designing the attraction," Roots said.

“All of the favourites will be there – The Great Hall, Dumbledore’s Office, the Forbidden Forest – but we have the option of making changes to them.

"We have the benefit of a brand new building in Japan and it’s bigger, so we’ll be able to make an enhanced Forbidden Forest, for example."

In addition, the Tokyo tour will include features tailored for the Japanese market.

“The Japanese love photo ops, interactives and getting involved, and we’ll be adding a lot of interactivity and engagement into that tour,” Roots said.

"The Japanese tour will also benefit from the lessons learned at Leavesden, with some tweaks made in terms of the order and spacing of the attractions and the F&B offer."

• To read the full interview with Sarah Roots in the latest issue of Attractions Management, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
FEATURE: Interview: Sarah Roots


Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Warner Bros. to open Harry Potter studio attraction in Japan


Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
MORE NEWS
Kanva completes CA$25m redesign of Montreal's 'living museum', the Biodome
Work has been completed on the redevelopment of Montreal's Biodome – a science museum which occupies the site of the former velodrome built for the 1976 Olympic Games.
Heatherwick's Little Island – an 'urban park on stilts' – opens on Hudson River
Little Island, an urban park built on stilts on the Hudson River in New York City, has opened to the public.
Germany’s first inland surf park secures approval
Plans to build Germany's first inland surf park have been approved by the Hallbergmoos municipality government in Munich.
MackNext creates VR experience for Miniatur Wunderland Hamburg
Attractions Management understands that MackNext, the innovation department of Mack Group, is working on a new VR experience at the family-owned Miniatur Wunderland visitor attraction in Hamburg, Germany.
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COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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