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NEWS
War of the Worlds to be reimagined as high-tech immersive experience for London
POSTED 30 Nov 2018 . BY Tom Anstey

The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight
– Andrew McGuinness
A new experience combining state-of-the-art technologies and immersive theatre is set to debut in London next year, with H. G. Wells' The War of the Worlds to be completely reimagined with the mixed reality show.

Based on composer Jeff Wayne's 1978 musical version of the science fiction novel, 'layered reality' company dotdotdot have partnered with the musician to reimagine his work, which is among the top 40 best selling albums of all time in the UK.

Using virtual reality, holograms and other new technologies, the experience is designed for audiences to feel as though they are living through The War of the Worlds, which was originally written in 1898 and is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race.

Taking place inside a 22,000sq ft (2,000sq m) multi-level site at the Old London Metal Exchange, VR, haptic and multisensory elements will mean visitors will be able to smell things like grass and feel the earth shake as the first Martians land.

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, including Primrose Hill where the Martians meet their demise and the seafront, where the battle between the Martians and Thunder Child comes to its dramatic conclusion.

“By using technology in a way never been seen before, we're able to allow people to step within and feel part of the story, rather than simply observing from the outside," said Andrew McGuinness, founder and CEO of dotdotdot.

"The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight, with guests experiencing the same emotions they would feel if they were actually living within the story."

The 90-minute experience concludes with a visit to a steampunk-themed bar, which will use digital technologies "to transform its surroundings".

"Taking my Musical Version of The War of The Worlds and turning it into a VR experience is groundbreaking," said Jeff Wayne. "I can’t wait to ‘live’ it myself."

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes
VR, haptic and multisensory elements provide a totally immersive experience for guests
RELATED STORIES
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Marco Balich on creating a stunning immersive experience allowing visitors to step inside the works of Michelangelo
  Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences


Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences.
  South by South Westworld as popular show comes to SXSW as immersive theme park experience


A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.
  Kennedy Space Center to debut immersive Mars visitor experiences


A new attraction is set for launch at Florida’s Kennedy Space Center's (KSC) Merrit Island visitor complex – sending visitors on a virtual trip 54.6 million km (33.9 million mi) to Mars.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
War of the Worlds to be reimagined as high-tech immersive experience for London
POSTED 30 Nov 2018 . BY Tom Anstey
The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight
– Andrew McGuinness
A new experience combining state-of-the-art technologies and immersive theatre is set to debut in London next year, with H. G. Wells' The War of the Worlds to be completely reimagined with the mixed reality show.

Based on composer Jeff Wayne's 1978 musical version of the science fiction novel, 'layered reality' company dotdotdot have partnered with the musician to reimagine his work, which is among the top 40 best selling albums of all time in the UK.

Using virtual reality, holograms and other new technologies, the experience is designed for audiences to feel as though they are living through The War of the Worlds, which was originally written in 1898 and is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race.

Taking place inside a 22,000sq ft (2,000sq m) multi-level site at the Old London Metal Exchange, VR, haptic and multisensory elements will mean visitors will be able to smell things like grass and feel the earth shake as the first Martians land.

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, including Primrose Hill where the Martians meet their demise and the seafront, where the battle between the Martians and Thunder Child comes to its dramatic conclusion.

“By using technology in a way never been seen before, we're able to allow people to step within and feel part of the story, rather than simply observing from the outside," said Andrew McGuinness, founder and CEO of dotdotdot.

"The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight, with guests experiencing the same emotions they would feel if they were actually living within the story."

The 90-minute experience concludes with a visit to a steampunk-themed bar, which will use digital technologies "to transform its surroundings".

"Taking my Musical Version of The War of The Worlds and turning it into a VR experience is groundbreaking," said Jeff Wayne. "I can’t wait to ‘live’ it myself."

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes
VR, haptic and multisensory elements provide a totally immersive experience for guests
RELATED STORIES
FEATURE: People profile: Marco Balich


Marco Balich on creating a stunning immersive experience allowing visitors to step inside the works of Michelangelo
Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences


Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences.
South by South Westworld as popular show comes to SXSW as immersive theme park experience


A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.
Kennedy Space Center to debut immersive Mars visitor experiences


A new attraction is set for launch at Florida’s Kennedy Space Center's (KSC) Merrit Island visitor complex – sending visitors on a virtual trip 54.6 million km (33.9 million mi) to Mars.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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