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NEWS
War of the Worlds to be reimagined as high-tech immersive experience for London
POSTED 30 Nov 2018 . BY Tom Anstey

The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight
– Andrew McGuinness
A new experience combining state-of-the-art technologies and immersive theatre is set to debut in London next year, with H. G. Wells' The War of the Worlds to be completely reimagined with the mixed reality show.

Based on composer Jeff Wayne's 1978 musical version of the science fiction novel, 'layered reality' company dotdotdot have partnered with the musician to reimagine his work, which is among the top 40 best selling albums of all time in the UK.

Using virtual reality, holograms and other new technologies, the experience is designed for audiences to feel as though they are living through The War of the Worlds, which was originally written in 1898 and is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race.

Taking place inside a 22,000sq ft (2,000sq m) multi-level site at the Old London Metal Exchange, VR, haptic and multisensory elements will mean visitors will be able to smell things like grass and feel the earth shake as the first Martians land.

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, including Primrose Hill where the Martians meet their demise and the seafront, where the battle between the Martians and Thunder Child comes to its dramatic conclusion.

“By using technology in a way never been seen before, we're able to allow people to step within and feel part of the story, rather than simply observing from the outside," said Andrew McGuinness, founder and CEO of dotdotdot.

"The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight, with guests experiencing the same emotions they would feel if they were actually living within the story."

The 90-minute experience concludes with a visit to a steampunk-themed bar, which will use digital technologies "to transform its surroundings".

"Taking my Musical Version of The War of The Worlds and turning it into a VR experience is groundbreaking," said Jeff Wayne. "I can’t wait to ‘live’ it myself."

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes
VR, haptic and multisensory elements provide a totally immersive experience for guests
RELATED STORIES
  FEATURE: People profile: Marco Balich


Marco Balich on creating a stunning immersive experience allowing visitors to step inside the works of Michelangelo
  Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences


Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences.
  South by South Westworld as popular show comes to SXSW as immersive theme park experience


A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.
  Kennedy Space Center to debut immersive Mars visitor experiences


A new attraction is set for launch at Florida’s Kennedy Space Center's (KSC) Merrit Island visitor complex – sending visitors on a virtual trip 54.6 million km (33.9 million mi) to Mars.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
War of the Worlds to be reimagined as high-tech immersive experience for London
POSTED 30 Nov 2018 . BY Tom Anstey
The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight
– Andrew McGuinness
A new experience combining state-of-the-art technologies and immersive theatre is set to debut in London next year, with H. G. Wells' The War of the Worlds to be completely reimagined with the mixed reality show.

Based on composer Jeff Wayne's 1978 musical version of the science fiction novel, 'layered reality' company dotdotdot have partnered with the musician to reimagine his work, which is among the top 40 best selling albums of all time in the UK.

Using virtual reality, holograms and other new technologies, the experience is designed for audiences to feel as though they are living through The War of the Worlds, which was originally written in 1898 and is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race.

Taking place inside a 22,000sq ft (2,000sq m) multi-level site at the Old London Metal Exchange, VR, haptic and multisensory elements will mean visitors will be able to smell things like grass and feel the earth shake as the first Martians land.

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, including Primrose Hill where the Martians meet their demise and the seafront, where the battle between the Martians and Thunder Child comes to its dramatic conclusion.

“By using technology in a way never been seen before, we're able to allow people to step within and feel part of the story, rather than simply observing from the outside," said Andrew McGuinness, founder and CEO of dotdotdot.

"The scale of the production, the music, next-generation technology and theatre will work together to immerse the audience in a way that will shock, surprise and delight, with guests experiencing the same emotions they would feel if they were actually living within the story."

The 90-minute experience concludes with a visit to a steampunk-themed bar, which will use digital technologies "to transform its surroundings".

"Taking my Musical Version of The War of The Worlds and turning it into a VR experience is groundbreaking," said Jeff Wayne. "I can’t wait to ‘live’ it myself."

Both live and virtual actors will guide small groups as they walk, crawl and slide through different scenes
VR, haptic and multisensory elements provide a totally immersive experience for guests
RELATED STORIES
FEATURE: People profile: Marco Balich


Marco Balich on creating a stunning immersive experience allowing visitors to step inside the works of Michelangelo
Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences


Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences.
South by South Westworld as popular show comes to SXSW as immersive theme park experience


A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.
Kennedy Space Center to debut immersive Mars visitor experiences


A new attraction is set for launch at Florida’s Kennedy Space Center's (KSC) Merrit Island visitor complex – sending visitors on a virtual trip 54.6 million km (33.9 million mi) to Mars.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS