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NEWS
South by South Westworld as popular show comes to SXSW as immersive theme park experience
POSTED 22 Feb 2018 . BY Tom Anstey
The fictional android operated Westworld theme park will become a reality at SXSW Credit: HBO
A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.

The show – originally based on a 1973 film of the same name and recreated as a hit series for HBO last year – is a sci-fi western thriller taking place in a technologically advanced Wild West-themed amusement park populated by android hosts. In the show, Westworld theme park caters to high-paying guests, who may indulge in whatever activities they wish within the park, without fear of retaliation from the hosts. That is, until things go wrong.

Open to the public between 9 March and 11 March, the Westworld universe will be recreated at SXSW, with an 8,000sq m (87,000sq ft) area used for the pop-up. In the park, guests will be allocated either a white hat or a black hat, before being taken on a Delos shuttle to the park, where they will be left to do what they want for two hours with no orientation and multiple happenings taking place depending on their choices. During their time, visitors will be able to interact with a number of actors playing hosts, hunt for clues about the show’s second season and sample western-themed food and drinks in the show’s Coronado hotel and Mariposa Saloon.

In addition to offering the experience up to SXSW visitors, HBO has also teamed up with Delta Air Lines to offer a VIP group an immersive Westworld-themed flight taking them from Los Angeles to the experience in Texas on 9 March.

“Our roadshow experience offers an unparalleled, immersive world where you have the freedom to become who you’ve always wanted to be or who you never knew you were,” said a press release, hyping the event.

“Live Without Limits Weekend is an exclusive experience for SXSW attendees. For a limited time only, adventure to Westworld—in the real American West.”

RELATED STORIES
  HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
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Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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NEWS
South by South Westworld as popular show comes to SXSW as immersive theme park experience
POSTED 22 Feb 2018 . BY Tom Anstey
The fictional android operated Westworld theme park will become a reality at SXSW Credit: HBO
A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.

The show – originally based on a 1973 film of the same name and recreated as a hit series for HBO last year – is a sci-fi western thriller taking place in a technologically advanced Wild West-themed amusement park populated by android hosts. In the show, Westworld theme park caters to high-paying guests, who may indulge in whatever activities they wish within the park, without fear of retaliation from the hosts. That is, until things go wrong.

Open to the public between 9 March and 11 March, the Westworld universe will be recreated at SXSW, with an 8,000sq m (87,000sq ft) area used for the pop-up. In the park, guests will be allocated either a white hat or a black hat, before being taken on a Delos shuttle to the park, where they will be left to do what they want for two hours with no orientation and multiple happenings taking place depending on their choices. During their time, visitors will be able to interact with a number of actors playing hosts, hunt for clues about the show’s second season and sample western-themed food and drinks in the show’s Coronado hotel and Mariposa Saloon.

In addition to offering the experience up to SXSW visitors, HBO has also teamed up with Delta Air Lines to offer a VIP group an immersive Westworld-themed flight taking them from Los Angeles to the experience in Texas on 9 March.

“Our roadshow experience offers an unparalleled, immersive world where you have the freedom to become who you’ve always wanted to be or who you never knew you were,” said a press release, hyping the event.

“Live Without Limits Weekend is an exclusive experience for SXSW attendees. For a limited time only, adventure to Westworld—in the real American West.”

RELATED STORIES
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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