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NEWS
South by South Westworld as popular show comes to SXSW as immersive theme park experience
POSTED 22 Feb 2018 . BY Tom Anstey
The fictional android operated Westworld theme park will become a reality at SXSW Credit: HBO
A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.

The show – originally based on a 1973 film of the same name and recreated as a hit series for HBO last year – is a sci-fi western thriller taking place in a technologically advanced Wild West-themed amusement park populated by android hosts. In the show, Westworld theme park caters to high-paying guests, who may indulge in whatever activities they wish within the park, without fear of retaliation from the hosts. That is, until things go wrong.

Open to the public between 9 March and 11 March, the Westworld universe will be recreated at SXSW, with an 8,000sq m (87,000sq ft) area used for the pop-up. In the park, guests will be allocated either a white hat or a black hat, before being taken on a Delos shuttle to the park, where they will be left to do what they want for two hours with no orientation and multiple happenings taking place depending on their choices. During their time, visitors will be able to interact with a number of actors playing hosts, hunt for clues about the show’s second season and sample western-themed food and drinks in the show’s Coronado hotel and Mariposa Saloon.

In addition to offering the experience up to SXSW visitors, HBO has also teamed up with Delta Air Lines to offer a VIP group an immersive Westworld-themed flight taking them from Los Angeles to the experience in Texas on 9 March.

“Our roadshow experience offers an unparalleled, immersive world where you have the freedom to become who you’ve always wanted to be or who you never knew you were,” said a press release, hyping the event.

“Live Without Limits Weekend is an exclusive experience for SXSW attendees. For a limited time only, adventure to Westworld—in the real American West.”

RELATED STORIES
  HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
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London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
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OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
South by South Westworld as popular show comes to SXSW as immersive theme park experience
POSTED 22 Feb 2018 . BY Tom Anstey
The fictional android operated Westworld theme park will become a reality at SXSW Credit: HBO
A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.

The show – originally based on a 1973 film of the same name and recreated as a hit series for HBO last year – is a sci-fi western thriller taking place in a technologically advanced Wild West-themed amusement park populated by android hosts. In the show, Westworld theme park caters to high-paying guests, who may indulge in whatever activities they wish within the park, without fear of retaliation from the hosts. That is, until things go wrong.

Open to the public between 9 March and 11 March, the Westworld universe will be recreated at SXSW, with an 8,000sq m (87,000sq ft) area used for the pop-up. In the park, guests will be allocated either a white hat or a black hat, before being taken on a Delos shuttle to the park, where they will be left to do what they want for two hours with no orientation and multiple happenings taking place depending on their choices. During their time, visitors will be able to interact with a number of actors playing hosts, hunt for clues about the show’s second season and sample western-themed food and drinks in the show’s Coronado hotel and Mariposa Saloon.

In addition to offering the experience up to SXSW visitors, HBO has also teamed up with Delta Air Lines to offer a VIP group an immersive Westworld-themed flight taking them from Los Angeles to the experience in Texas on 9 March.

“Our roadshow experience offers an unparalleled, immersive world where you have the freedom to become who you’ve always wanted to be or who you never knew you were,” said a press release, hyping the event.

“Live Without Limits Weekend is an exclusive experience for SXSW attendees. For a limited time only, adventure to Westworld—in the real American West.”

RELATED STORIES
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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