VisitEngland has announced plans to launch eight marketing campaigns in 2013 to boost domestic tourism next year.

The campaigns will cover the four key themes of countryside, heritage, culture and coastal, and will run in partnership with destinations from all over England as well as national commercial organisations.

Funded by a £2m grant from the government's Regional Growth Fund (RGF), the themed campaigns will run on radio, in newspaper supplements, and via social media and PR.

They will form phase two of a three-year investment project called 'Growing Tourism Locally'. Funded by £19.8m from the RGF, the project aims to generate £365m in additional tourism spend over the three-year period and inspire more Britons to take more holidays at home.

The project should help to stimulate employment to grow jobs in the tourism sector by 9,100 over the three years.

The total investment of the three-year campaign will be approximately £41m including £19.8m from the RGF, £9m from VisitEngland, £12m leveraged from the national and local tourism sector.

Hugh Robertson, sport and tourism minister, said: “Tourism is a vibrant, important industry that contributes significantly to economic growth. This investment from the Regional Growth Fund will encourage such partnerships at a local level, bringing in additional tourist spend, helping to create jobs and building on the success of London 2012.”