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NEWS
VisitBritain predicts 'strong summer' for inbound tourism
POSTED 20 Jul 2016 . BY Tom Anstey
Visitor numbers are expected to be strong after a record first quarter and a weakened pound enticing overseas visitors Credit: Shutterstock.com
VisitBritain has said it is anticipating a “strong summer” based on the latest numbers released by the Office of National Statistics (ONS), which has announced record-breaking numbers for inbound tourists.

Revealing its Q1 statistics for January to March, the ONS report said that visits from the US, UAE, Australia, Spain and Germany all grew.

The US was the most significant of these, with the UK’s most valuable foreign market growing 9 per cent to 542,000. Within the EU, visitor numbers were up overall by 10 per cent, with Germany marking a 24 per cent rise to 602,000 inbound visitors and Spain growing by 12 per cent to 548,000. Australia and the UAE also marked a 10 per cent increase, with 157,000 visiting the UK’s shores from Australia and 77,000 from the UAE.

One positive identified as a result of the UK’s decision to leave the EU was that that weakened pound makes the country a more affordable destination for potential overseas visitors. Combined with the solid Q1 figures, VisitBritain believes the UK tourism sector could expect a “great summer”.

“It’s really encouraging to see strong growth in visits from some of our most important markets and we now have the opportunity to build on this as Britain is offering great value for inbound visitors,” said Patricia Yates, VisitBritain director.

“We are anticipating a strong summer holiday season as we spread this message of value and continue our global #OMGB ‘Home of Amazing Moments’ marketing campaign to inspire visitors with the amazing experiences they can only find in Britain and work with partners to offer great tactical deals to drive bookings. It’s a great summer to come to Britain.”

2015 set a record for inbound tourism to the UK on visits and spend with 36.1 million visits – a 5 per cent increase on 2011 – with spending also up 1 per cent to £22.1bn.

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NEWS
VisitBritain predicts 'strong summer' for inbound tourism
POSTED 20 Jul 2016 . BY Tom Anstey
Visitor numbers are expected to be strong after a record first quarter and a weakened pound enticing overseas visitors Credit: Shutterstock.com
VisitBritain has said it is anticipating a “strong summer” based on the latest numbers released by the Office of National Statistics (ONS), which has announced record-breaking numbers for inbound tourists.

Revealing its Q1 statistics for January to March, the ONS report said that visits from the US, UAE, Australia, Spain and Germany all grew.

The US was the most significant of these, with the UK’s most valuable foreign market growing 9 per cent to 542,000. Within the EU, visitor numbers were up overall by 10 per cent, with Germany marking a 24 per cent rise to 602,000 inbound visitors and Spain growing by 12 per cent to 548,000. Australia and the UAE also marked a 10 per cent increase, with 157,000 visiting the UK’s shores from Australia and 77,000 from the UAE.

One positive identified as a result of the UK’s decision to leave the EU was that that weakened pound makes the country a more affordable destination for potential overseas visitors. Combined with the solid Q1 figures, VisitBritain believes the UK tourism sector could expect a “great summer”.

“It’s really encouraging to see strong growth in visits from some of our most important markets and we now have the opportunity to build on this as Britain is offering great value for inbound visitors,” said Patricia Yates, VisitBritain director.

“We are anticipating a strong summer holiday season as we spread this message of value and continue our global #OMGB ‘Home of Amazing Moments’ marketing campaign to inspire visitors with the amazing experiences they can only find in Britain and work with partners to offer great tactical deals to drive bookings. It’s a great summer to come to Britain.”

2015 set a record for inbound tourism to the UK on visits and spend with 36.1 million visits – a 5 per cent increase on 2011 – with spending also up 1 per cent to £22.1bn.

RELATED STORIES
Leicester City’s shock league win could boost Britain’s football tourism


The value of football tourism to the UK’s visitor economy could be in line for a boost following Leicester City’s historic Premier League title win, according to tourism experts.
Boost for Cameron as regional tourism stats show steady growth


David Cameron’s dream of driving more international visitors to England’s regional tourism destinations is starting to become a reality, according to the latest figures from VisitBritain.
Tourism sector toasts ‘impressive’ jobs boom


The number of jobs in the UK’s tourism sector grew by more than twice as much as other sections of the economy in the five years to 2014.
Chinese tourists visiting UK up 40 per cent


Visits from Chinese tourists to the UK were up 37 per cent in the first nine months of 2015, as a number of pro-China tourism initiatives started to take effect.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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