VisitBritain has launched a new programme to help accommodation providers and visitor attractions in England take the first steps toward becoming sustainable businesses.

The Green Start project aims to encourage a “rapid, widespread and significant increase in the adoption of sustainable tourism principles” by offering a validated sustainable accreditation scheme.

Jason Freezer, VisitBritain’s sustainable tourism project manager, said: “VisitBritain is committed to encouraging sustainable businesses. However, nearly two-thirds tell us they need more guidance on developing their business in that way.

"Green Start is an initial step in helping more of our tourism businesses improve their existing practices and signal to visitors that they recognise the increasing importance and value of sustainable good practice.”

Using an online self-assessment tool, participants must meet a code of conduct, commit to four fundamental sustainability requirements and, over a period of two years, meet or work towards at least 23 relevant ‘good practices’ from a total menu of 50.

These could include insulating buildings and water tanks, using low-energy lighting, collecting rainwater, using locally-sourced produce or promoting eco-friendly travel such as cycling. Details: www.visitbritain.com