VisitBritain brings in Bond to fire tourism campaign
POSTED 06 Oct 2015 . BY Jak Phillips
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain
Ahead of the release of the new James Bond blockbuster Spectre, VisitBritain has turned to the world’s most famous super spy to fire the starter pistol on its new tourism campaign.
Spectre, the 24th James Bond adventure, launches in cinemas worldwide from 26 October and VisitBritain is once again utilising 007’s iconic international profile to show the best of Britain.
To leverage the global fascination with Bond and the international exposure the film affords to potential visitors to Britain, VisitBritain is today launching a global Bond is GREAT Britain film tourism campaign in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios. The campaign is kicking off across more than 60 countries to encourage 007 fans to choose Britain – the home of Bond – for their next holiday.
VisitBritain’s global campaign is using a mix of outdoor billboards, print, digital and social media. This includes exclusive ‘behind the scenes’ footage from Spectre through its dedicated campaign page VisitBritain.com/spectre.
Other highlights include the release of four new 360-degree images of key filming locations in Spectre including Blenheim Palace, Camden, Westminster Bridge and City Hall to be promoted internationally through VisitBritain’s social media channels. The immersive 360-degree experiences will give overseas visitors a virtual opportunity to step inside some of the iconic British locations showcased in Spectre.
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain. The last Bond film Skyfall was credited with helping to significantly boost visitor numbers to one of Scotland’s mountain landscapes. Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig's depiction of Bond in the 2012 Blockbuster where the final scenes take place in the region.
“We know that the link between tourism and film is a potent one,” said VisitBritain CEO Sally Balcombe.
“Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon.”
James Bond 'Goldfinger' bank vault to form part of luxury hotel with thermal spa POSTED 23 Apr 2015. BY Helen Andrews EPR Architects are working to design the hotel and spa – in collaboration with Barr+Wray
– at the upcoming Poultry Hotel in London. The five-star offering will occupy the Grade I-
listed former Midland Bank headquarters – the vault of which was portrayed as Fort Knox
for the climax of the 1964 James Bond film Goldfinger.
Bond boosts Glencoe visitor numbers by 40 per cent
POSTED 11 Mar 2014. BY Tom Anstey James Bond is being credited with helping to significantly boost visitor numbers
to one of Scotland’s mountain landscapes last year after it was featured in the
latest Bond film Skyfall.
GoldenEye spa finally opens POSTED 26 Jul 2011. BY Tom Walker The Island Outpost Group, owned by music mogul Chris Blackwell, has launched the GoldenEye resort - the former home of James Bond author Ian Fleming - at Oracabessa, Jamaica.
Bond museum planned for Illinois POSTED 02 Aug 2010. BY Luke Tuchscherer A museum dedicated to the vehicles featured in the James Bond movies is to open in Momence, Illinois, US in 2012.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
VisitBritain brings in Bond to fire tourism campaign
POSTED 06 Oct 2015 . BY Jak Phillips
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain
Ahead of the release of the new James Bond blockbuster Spectre, VisitBritain has turned to the world’s most famous super spy to fire the starter pistol on its new tourism campaign.
Spectre, the 24th James Bond adventure, launches in cinemas worldwide from 26 October and VisitBritain is once again utilising 007’s iconic international profile to show the best of Britain.
To leverage the global fascination with Bond and the international exposure the film affords to potential visitors to Britain, VisitBritain is today launching a global Bond is GREAT Britain film tourism campaign in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios. The campaign is kicking off across more than 60 countries to encourage 007 fans to choose Britain – the home of Bond – for their next holiday.
VisitBritain’s global campaign is using a mix of outdoor billboards, print, digital and social media. This includes exclusive ‘behind the scenes’ footage from Spectre through its dedicated campaign page VisitBritain.com/spectre.
Other highlights include the release of four new 360-degree images of key filming locations in Spectre including Blenheim Palace, Camden, Westminster Bridge and City Hall to be promoted internationally through VisitBritain’s social media channels. The immersive 360-degree experiences will give overseas visitors a virtual opportunity to step inside some of the iconic British locations showcased in Spectre.
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain. The last Bond film Skyfall was credited with helping to significantly boost visitor numbers to one of Scotland’s mountain landscapes. Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig's depiction of Bond in the 2012 Blockbuster where the final scenes take place in the region.
“We know that the link between tourism and film is a potent one,” said VisitBritain CEO Sally Balcombe.
“Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon.”
James Bond 'Goldfinger' bank vault to form part of luxury hotel with thermal spa POSTED 23 Apr 2015. BY Helen Andrews EPR Architects are working to design the hotel and spa – in collaboration with Barr+Wray
– at the upcoming Poultry Hotel in London. The five-star offering will occupy the Grade I-
listed former Midland Bank headquarters – the vault of which was portrayed as Fort Knox
for the climax of the 1964 James Bond film Goldfinger.
Bond boosts Glencoe visitor numbers by 40 per cent
POSTED 11 Mar 2014. BY Tom Anstey James Bond is being credited with helping to significantly boost visitor numbers
to one of Scotland’s mountain landscapes last year after it was featured in the
latest Bond film Skyfall.
GoldenEye spa finally opens POSTED 26 Jul 2011. BY Tom Walker The Island Outpost Group, owned by music mogul Chris Blackwell, has launched the GoldenEye resort - the former home of James Bond author Ian Fleming - at Oracabessa, Jamaica.
Bond museum planned for Illinois POSTED 02 Aug 2010. BY Luke Tuchscherer A museum dedicated to the vehicles featured in the James Bond movies is to open in Momence, Illinois, US in 2012.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
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