VisitBritain brings in Bond to fire tourism campaign
POSTED 06 Oct 2015 . BY Jak Phillips
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain
Ahead of the release of the new James Bond blockbuster Spectre, VisitBritain has turned to the world’s most famous super spy to fire the starter pistol on its new tourism campaign.
Spectre, the 24th James Bond adventure, launches in cinemas worldwide from 26 October and VisitBritain is once again utilising 007’s iconic international profile to show the best of Britain.
To leverage the global fascination with Bond and the international exposure the film affords to potential visitors to Britain, VisitBritain is today launching a global Bond is GREAT Britain film tourism campaign in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios. The campaign is kicking off across more than 60 countries to encourage 007 fans to choose Britain – the home of Bond – for their next holiday.
VisitBritain’s global campaign is using a mix of outdoor billboards, print, digital and social media. This includes exclusive ‘behind the scenes’ footage from Spectre through its dedicated campaign page VisitBritain.com/spectre.
Other highlights include the release of four new 360-degree images of key filming locations in Spectre including Blenheim Palace, Camden, Westminster Bridge and City Hall to be promoted internationally through VisitBritain’s social media channels. The immersive 360-degree experiences will give overseas visitors a virtual opportunity to step inside some of the iconic British locations showcased in Spectre.
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain. The last Bond film Skyfall was credited with helping to significantly boost visitor numbers to one of Scotland’s mountain landscapes. Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig's depiction of Bond in the 2012 Blockbuster where the final scenes take place in the region.
“We know that the link between tourism and film is a potent one,” said VisitBritain CEO Sally Balcombe.
“Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon.”
James Bond 'Goldfinger' bank vault to form part of luxury hotel with thermal spa POSTED 23 Apr 2015. BY Helen Andrews EPR Architects are working to design the hotel and spa – in collaboration with Barr+Wray
– at the upcoming Poultry Hotel in London. The five-star offering will occupy the Grade I-
listed former Midland Bank headquarters – the vault of which was portrayed as Fort Knox
for the climax of the 1964 James Bond film Goldfinger.
Bond boosts Glencoe visitor numbers by 40 per cent
POSTED 11 Mar 2014. BY Tom Anstey James Bond is being credited with helping to significantly boost visitor numbers
to one of Scotland’s mountain landscapes last year after it was featured in the
latest Bond film Skyfall.
GoldenEye spa finally opens POSTED 26 Jul 2011. BY Tom Walker The Island Outpost Group, owned by music mogul Chris Blackwell, has launched the GoldenEye resort - the former home of James Bond author Ian Fleming - at Oracabessa, Jamaica.
Bond museum planned for Illinois POSTED 02 Aug 2010. BY Luke Tuchscherer A museum dedicated to the vehicles featured in the James Bond movies is to open in Momence, Illinois, US in 2012.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
VisitBritain brings in Bond to fire tourism campaign
POSTED 06 Oct 2015 . BY Jak Phillips
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain
Ahead of the release of the new James Bond blockbuster Spectre, VisitBritain has turned to the world’s most famous super spy to fire the starter pistol on its new tourism campaign.
Spectre, the 24th James Bond adventure, launches in cinemas worldwide from 26 October and VisitBritain is once again utilising 007’s iconic international profile to show the best of Britain.
To leverage the global fascination with Bond and the international exposure the film affords to potential visitors to Britain, VisitBritain is today launching a global Bond is GREAT Britain film tourism campaign in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios. The campaign is kicking off across more than 60 countries to encourage 007 fans to choose Britain – the home of Bond – for their next holiday.
VisitBritain’s global campaign is using a mix of outdoor billboards, print, digital and social media. This includes exclusive ‘behind the scenes’ footage from Spectre through its dedicated campaign page VisitBritain.com/spectre.
Other highlights include the release of four new 360-degree images of key filming locations in Spectre including Blenheim Palace, Camden, Westminster Bridge and City Hall to be promoted internationally through VisitBritain’s social media channels. The immersive 360-degree experiences will give overseas visitors a virtual opportunity to step inside some of the iconic British locations showcased in Spectre.
It is the third time that VisitBritain has partnered with the Bond franchise to inspire more international visitors to come to Britain. The last Bond film Skyfall was credited with helping to significantly boost visitor numbers to one of Scotland’s mountain landscapes. Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig's depiction of Bond in the 2012 Blockbuster where the final scenes take place in the region.
“We know that the link between tourism and film is a potent one,” said VisitBritain CEO Sally Balcombe.
“Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon.”
James Bond 'Goldfinger' bank vault to form part of luxury hotel with thermal spa POSTED 23 Apr 2015. BY Helen Andrews EPR Architects are working to design the hotel and spa – in collaboration with Barr+Wray
– at the upcoming Poultry Hotel in London. The five-star offering will occupy the Grade I-
listed former Midland Bank headquarters – the vault of which was portrayed as Fort Knox
for the climax of the 1964 James Bond film Goldfinger.
Bond boosts Glencoe visitor numbers by 40 per cent
POSTED 11 Mar 2014. BY Tom Anstey James Bond is being credited with helping to significantly boost visitor numbers
to one of Scotland’s mountain landscapes last year after it was featured in the
latest Bond film Skyfall.
GoldenEye spa finally opens POSTED 26 Jul 2011. BY Tom Walker The Island Outpost Group, owned by music mogul Chris Blackwell, has launched the GoldenEye resort - the former home of James Bond author Ian Fleming - at Oracabessa, Jamaica.
Bond museum planned for Illinois POSTED 02 Aug 2010. BY Luke Tuchscherer A museum dedicated to the vehicles featured in the James Bond movies is to open in Momence, Illinois, US in 2012.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
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