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NEWS
Virgin Active to keep two clubs following competition enquiry into DLL deal
POSTED 25 May 2017 . BY Tom Walker
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Two of the 16 health clubs which David Lloyd Leisure (DLL) intended to acquire from Virgin Active will now not be included in the deal, after concerns were raised by a competition watchdog.

The Competition and Markets Authority (CMA) said that DLL must “resolve concerns” relating to Virgin clubs in Brighton and Clearview, Essex, by Friday 26 May, in order to avoid an in-depth phase two investigation.

To avoid the in-depth investigation, DLL will leave the two clubs in Virgin Active’s ownership, while pushing to finalise a deal for the other 14 sites.

In a statement, the CMA said: “Following an initial investigation into the merger, we have found that the two Virgin Active gyms compete closely with the nearby David Lloyd gyms, and would face limited competition from other operators after the merger.

“The CMA is concerned that this loss of competition could result in higher prices or worse deals being offered to gym users in these areas.

“It is therefore going to refer the merger for an in-depth Phase 2 investigation by an independent group of CMA panel members unless David Lloyd is able to offer proposals that resolve the competition concerns by 26 May 2017.”

In response, Virgin Active said it was “delighted” to be keeping the two properties in its ownership.

A spokersperson told Health Club Management: “We can confirm that our clubs in Brighton and Clearview in Essex are to remain under our ownership following a review of their proposed sale to another gym chain.

“We’re pleased they will be remaining part of the family and look forward to continuing to provide members at both clubs with the great fitness and wellbeing experiences they’ve come to expect from us.”

First announced in February, DLL’s acquisition of the Virgin Active clubs will bring the number of sites in the DLL portfolio to 109.

DLL currently operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain.
RELATED STORIES
  David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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29 Sep - 02 Oct 2026

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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Virgin Active to keep two clubs following competition enquiry into DLL deal
POSTED 25 May 2017 . BY Tom Walker
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Two of the 16 health clubs which David Lloyd Leisure (DLL) intended to acquire from Virgin Active will now not be included in the deal, after concerns were raised by a competition watchdog.

The Competition and Markets Authority (CMA) said that DLL must “resolve concerns” relating to Virgin clubs in Brighton and Clearview, Essex, by Friday 26 May, in order to avoid an in-depth phase two investigation.

To avoid the in-depth investigation, DLL will leave the two clubs in Virgin Active’s ownership, while pushing to finalise a deal for the other 14 sites.

In a statement, the CMA said: “Following an initial investigation into the merger, we have found that the two Virgin Active gyms compete closely with the nearby David Lloyd gyms, and would face limited competition from other operators after the merger.

“The CMA is concerned that this loss of competition could result in higher prices or worse deals being offered to gym users in these areas.

“It is therefore going to refer the merger for an in-depth Phase 2 investigation by an independent group of CMA panel members unless David Lloyd is able to offer proposals that resolve the competition concerns by 26 May 2017.”

In response, Virgin Active said it was “delighted” to be keeping the two properties in its ownership.

A spokersperson told Health Club Management: “We can confirm that our clubs in Brighton and Clearview in Essex are to remain under our ownership following a review of their proposed sale to another gym chain.

“We’re pleased they will be remaining part of the family and look forward to continuing to provide members at both clubs with the great fitness and wellbeing experiences they’ve come to expect from us.”

First announced in February, DLL’s acquisition of the Virgin Active clubs will bring the number of sites in the DLL portfolio to 109.

DLL currently operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain.
RELATED STORIES
David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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