Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Lost Viking shield inspires competition-winning design for landmark Danish exhibition centre
POSTED 04 Feb 2016 . BY Kim Megson
PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site Credit: PLH Arkitekter
When Copenhagen studio PLH Arkitekter decided to enter a design competition for an experience and knowledge centre at a historic Danish Viking site, they had a particularly creative idea: to build it in the image of a Viking shield.

The studio’s design for the centre in Trelleborg – a Viking ring castle that is one of Scandinavia’s most important Viking monuments – subsequently won the competition, and will now be developed as a new cultural landmark.

PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site.

“Imagine a Viking living in Trelleborg has at one time carried the shield and fought in battle here,” said Søren Mølbak, a partner at PLH. “We have designed and placed the building as a ‘lost shield’ casually left on the edge of the forest.”

The grass-topped circular structure merges with the surrounding landscape and skews upwards like a shield left on the ground, providing a vantage point from which visitors can look over the battle-scarred landscape.

“Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,” said the architects in a statement. “We’ve worked hard to bring the site to centre-stage; the story is central to the architecture.”

Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area, which will present a narrative story following a Viking family.

“We have recreated the Viking atmosphere with a gripping audio-visual universe of exhibition spaces, the crackling of the fireplace in the café, the tarred timber exterior cladding and the Viking sails decorating the facades”, explained Søren.

“From the moment the visitor approaches the building, it is to be mysterious experience, where the boundary between exhibition and architecture and past and present becomes unclear.”

The ‘Lost Shield’ proposal has been developed in collaboration with ALL Atelier Lorentzen Langkilde, GHB Landscape Architects, MOE Consulting Engineers and exhibition architects GODdesign.

Film director Rumle Hammerich and art director Søren Buus were also involved in developing the concept.

The design competition was organised by the Danish National Museum and the Slagelse municipality, which governs the area.
Credit: PLH Arkitekter
The exhibition inside the centre will present a narrative story following a Viking family Credit: PLH Arkitekter
'Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,' said the architects Credit: PLH Arkitekter
Trelleborg is a Viking ring castle that is one of Scandinavia’s most important Viking monuments Credit: PLH Arkitekter
Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area Credit: PLH Arkitekter
RELATED STORIES
  York's viking centre faces year-long closure following devastating floods


The Jorvik viking centre in York could be closed for up to a year after severe flooding in the UK submerged the popular attraction in half-a-metre of water.
  Minnesota Vikings set sail with replica ship featuring 2,000sq ft LED screen


A 2,000sq ft (186sq m) curved LED screen will be one of the features of a giant stylised ship which is due to be built outside the home of the Minnesota Vikings.
  New Minnesota Vikings stadium to display 500 works of art


The US Bank Stadium – the new home of the Minnesota Vikings currently under construction in Minneapolis, US – is set to boast an art collection to rival some museums.
  Viking theme park takes Norse mythology into virtual reality


A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Lost Viking shield inspires competition-winning design for landmark Danish exhibition centre
POSTED 04 Feb 2016 . BY Kim Megson
PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site Credit: PLH Arkitekter
When Copenhagen studio PLH Arkitekter decided to enter a design competition for an experience and knowledge centre at a historic Danish Viking site, they had a particularly creative idea: to build it in the image of a Viking shield.

The studio’s design for the centre in Trelleborg – a Viking ring castle that is one of Scandinavia’s most important Viking monuments – subsequently won the competition, and will now be developed as a new cultural landmark.

PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site.

“Imagine a Viking living in Trelleborg has at one time carried the shield and fought in battle here,” said Søren Mølbak, a partner at PLH. “We have designed and placed the building as a ‘lost shield’ casually left on the edge of the forest.”

The grass-topped circular structure merges with the surrounding landscape and skews upwards like a shield left on the ground, providing a vantage point from which visitors can look over the battle-scarred landscape.

“Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,” said the architects in a statement. “We’ve worked hard to bring the site to centre-stage; the story is central to the architecture.”

Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area, which will present a narrative story following a Viking family.

“We have recreated the Viking atmosphere with a gripping audio-visual universe of exhibition spaces, the crackling of the fireplace in the café, the tarred timber exterior cladding and the Viking sails decorating the facades”, explained Søren.

“From the moment the visitor approaches the building, it is to be mysterious experience, where the boundary between exhibition and architecture and past and present becomes unclear.”

The ‘Lost Shield’ proposal has been developed in collaboration with ALL Atelier Lorentzen Langkilde, GHB Landscape Architects, MOE Consulting Engineers and exhibition architects GODdesign.

Film director Rumle Hammerich and art director Søren Buus were also involved in developing the concept.

The design competition was organised by the Danish National Museum and the Slagelse municipality, which governs the area.
Credit: PLH Arkitekter
The exhibition inside the centre will present a narrative story following a Viking family Credit: PLH Arkitekter
'Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,' said the architects Credit: PLH Arkitekter
Trelleborg is a Viking ring castle that is one of Scandinavia’s most important Viking monuments Credit: PLH Arkitekter
Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area Credit: PLH Arkitekter
RELATED STORIES
York's viking centre faces year-long closure following devastating floods


The Jorvik viking centre in York could be closed for up to a year after severe flooding in the UK submerged the popular attraction in half-a-metre of water.
Minnesota Vikings set sail with replica ship featuring 2,000sq ft LED screen


A 2,000sq ft (186sq m) curved LED screen will be one of the features of a giant stylised ship which is due to be built outside the home of the Minnesota Vikings.
New Minnesota Vikings stadium to display 500 works of art


The US Bank Stadium – the new home of the Minnesota Vikings currently under construction in Minneapolis, US – is set to boast an art collection to rival some museums.
Viking theme park takes Norse mythology into virtual reality


A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS