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Lost Viking shield inspires competition-winning design for landmark Danish exhibition centre
POSTED 04 Feb 2016 . BY Kim Megson
PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site Credit: PLH Arkitekter
When Copenhagen studio PLH Arkitekter decided to enter a design competition for an experience and knowledge centre at a historic Danish Viking site, they had a particularly creative idea: to build it in the image of a Viking shield.

The studio’s design for the centre in Trelleborg – a Viking ring castle that is one of Scandinavia’s most important Viking monuments – subsequently won the competition, and will now be developed as a new cultural landmark.

PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site.

“Imagine a Viking living in Trelleborg has at one time carried the shield and fought in battle here,” said Søren Mølbak, a partner at PLH. “We have designed and placed the building as a ‘lost shield’ casually left on the edge of the forest.”

The grass-topped circular structure merges with the surrounding landscape and skews upwards like a shield left on the ground, providing a vantage point from which visitors can look over the battle-scarred landscape.

“Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,” said the architects in a statement. “We’ve worked hard to bring the site to centre-stage; the story is central to the architecture.”

Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area, which will present a narrative story following a Viking family.

“We have recreated the Viking atmosphere with a gripping audio-visual universe of exhibition spaces, the crackling of the fireplace in the café, the tarred timber exterior cladding and the Viking sails decorating the facades”, explained Søren.

“From the moment the visitor approaches the building, it is to be mysterious experience, where the boundary between exhibition and architecture and past and present becomes unclear.”

The ‘Lost Shield’ proposal has been developed in collaboration with ALL Atelier Lorentzen Langkilde, GHB Landscape Architects, MOE Consulting Engineers and exhibition architects GODdesign.

Film director Rumle Hammerich and art director Søren Buus were also involved in developing the concept.

The design competition was organised by the Danish National Museum and the Slagelse municipality, which governs the area.
Credit: PLH Arkitekter
The exhibition inside the centre will present a narrative story following a Viking family Credit: PLH Arkitekter
'Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,' said the architects Credit: PLH Arkitekter
Trelleborg is a Viking ring castle that is one of Scandinavia’s most important Viking monuments Credit: PLH Arkitekter
Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area Credit: PLH Arkitekter
RELATED STORIES
  York's viking centre faces year-long closure following devastating floods


The Jorvik viking centre in York could be closed for up to a year after severe flooding in the UK submerged the popular attraction in half-a-metre of water.
  Minnesota Vikings set sail with replica ship featuring 2,000sq ft LED screen


A 2,000sq ft (186sq m) curved LED screen will be one of the features of a giant stylised ship which is due to be built outside the home of the Minnesota Vikings.
  New Minnesota Vikings stadium to display 500 works of art


The US Bank Stadium – the new home of the Minnesota Vikings currently under construction in Minneapolis, US – is set to boast an art collection to rival some museums.
  Viking theme park takes Norse mythology into virtual reality


A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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NEWS
Lost Viking shield inspires competition-winning design for landmark Danish exhibition centre
POSTED 04 Feb 2016 . BY Kim Megson
PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site Credit: PLH Arkitekter
When Copenhagen studio PLH Arkitekter decided to enter a design competition for an experience and knowledge centre at a historic Danish Viking site, they had a particularly creative idea: to build it in the image of a Viking shield.

The studio’s design for the centre in Trelleborg – a Viking ring castle that is one of Scandinavia’s most important Viking monuments – subsequently won the competition, and will now be developed as a new cultural landmark.

PLH’s design was particularly inspired by the mystery of a lost Viking shield – the country’s only preserved artefact of its kind – discovered at the site.

“Imagine a Viking living in Trelleborg has at one time carried the shield and fought in battle here,” said Søren Mølbak, a partner at PLH. “We have designed and placed the building as a ‘lost shield’ casually left on the edge of the forest.”

The grass-topped circular structure merges with the surrounding landscape and skews upwards like a shield left on the ground, providing a vantage point from which visitors can look over the battle-scarred landscape.

“Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,” said the architects in a statement. “We’ve worked hard to bring the site to centre-stage; the story is central to the architecture.”

Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area, which will present a narrative story following a Viking family.

“We have recreated the Viking atmosphere with a gripping audio-visual universe of exhibition spaces, the crackling of the fireplace in the café, the tarred timber exterior cladding and the Viking sails decorating the facades”, explained Søren.

“From the moment the visitor approaches the building, it is to be mysterious experience, where the boundary between exhibition and architecture and past and present becomes unclear.”

The ‘Lost Shield’ proposal has been developed in collaboration with ALL Atelier Lorentzen Langkilde, GHB Landscape Architects, MOE Consulting Engineers and exhibition architects GODdesign.

Film director Rumle Hammerich and art director Søren Buus were also involved in developing the concept.

The design competition was organised by the Danish National Museum and the Slagelse municipality, which governs the area.
Credit: PLH Arkitekter
The exhibition inside the centre will present a narrative story following a Viking family Credit: PLH Arkitekter
'Our aim has been to connect the past and present in a single gesture – linking communication, narrative and form in a very contemporary aesthetic,' said the architects Credit: PLH Arkitekter
Trelleborg is a Viking ring castle that is one of Scandinavia’s most important Viking monuments Credit: PLH Arkitekter
Facilities inside the 2,000sq m (21,500sq ft) centre will include a café, lobby, multifunctional lecture space, a workshop and an exhibition area Credit: PLH Arkitekter
RELATED STORIES
York's viking centre faces year-long closure following devastating floods


The Jorvik viking centre in York could be closed for up to a year after severe flooding in the UK submerged the popular attraction in half-a-metre of water.
Minnesota Vikings set sail with replica ship featuring 2,000sq ft LED screen


A 2,000sq ft (186sq m) curved LED screen will be one of the features of a giant stylised ship which is due to be built outside the home of the Minnesota Vikings.
New Minnesota Vikings stadium to display 500 works of art


The US Bank Stadium – the new home of the Minnesota Vikings currently under construction in Minneapolis, US – is set to boast an art collection to rival some museums.
Viking theme park takes Norse mythology into virtual reality


A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS