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NEWS
Vertigo's "urban forest" of LED bars animates public square
POSTED 02 Mar 2020 . BY Stu Robarts
Echelon takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars Credit: James Burns

Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up.
– Kathrin Hersel
Digital art group Vertigo have created a new audio-visual installation that reacts to the movement of viewers and passersby, animating a public square with flashing LEDs.

The artwork. called Echelon, is located at the foot of London’s Centre Point building and was curated by cultural placemaking agency Futurecity for Almacantar, a development company that is rejuvenating the brutalist building.

It takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars on which there are a total of 27,000 luminous LED points.

The LEDs flash in sync with "an accompanying soundscape spanning from brief notes to soft flowing sound images", but also react as people nearby move around.

Vertigo explained: "Echelon invites visitors to come together and transform the square into a luminous performative space. The installation rises from its dormant state whenever movement is detected, getting brighter and more active with the flow of people.

"The awakening is triggered by three radars, symmetrically placed around the light installation. The audience is encouraged to move around and inside the piece in order to get a full experience of the work."

Kathrin Hersel, property director at Almacantar, said: "We wanted to collaborate with world-class artists on our activations at Centre Point which is why we commissioned Echelon by Vertigo.

"St Giles Square is a rare oasis of space for central London which needs to reflect the way Londoners live. Aside from looking beautiful in the winter light, Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up."
The artwork has a total of 27,000 luminous LED points Credit: James Burns
The LEDs react as people nearby move around Credit: James Burns
The artwork is located at the foot of London’s Centre Point building Credit: James Burns
It was curated by cultural placemaking agency Futurecity for the development company Almacantar Credit: James Burns
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NEWS
Vertigo's "urban forest" of LED bars animates public square
POSTED 02 Mar 2020 . BY Stu Robarts
Echelon takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars Credit: James Burns
Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up.
– Kathrin Hersel
Digital art group Vertigo have created a new audio-visual installation that reacts to the movement of viewers and passersby, animating a public square with flashing LEDs.

The artwork. called Echelon, is located at the foot of London’s Centre Point building and was curated by cultural placemaking agency Futurecity for Almacantar, a development company that is rejuvenating the brutalist building.

It takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars on which there are a total of 27,000 luminous LED points.

The LEDs flash in sync with "an accompanying soundscape spanning from brief notes to soft flowing sound images", but also react as people nearby move around.

Vertigo explained: "Echelon invites visitors to come together and transform the square into a luminous performative space. The installation rises from its dormant state whenever movement is detected, getting brighter and more active with the flow of people.

"The awakening is triggered by three radars, symmetrically placed around the light installation. The audience is encouraged to move around and inside the piece in order to get a full experience of the work."

Kathrin Hersel, property director at Almacantar, said: "We wanted to collaborate with world-class artists on our activations at Centre Point which is why we commissioned Echelon by Vertigo.

"St Giles Square is a rare oasis of space for central London which needs to reflect the way Londoners live. Aside from looking beautiful in the winter light, Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up."
The artwork has a total of 27,000 luminous LED points Credit: James Burns
The LEDs react as people nearby move around Credit: James Burns
The artwork is located at the foot of London’s Centre Point building Credit: James Burns
It was curated by cultural placemaking agency Futurecity for the development company Almacantar Credit: James Burns
RELATED STORIES
MORE NEWS
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Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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+ More catalogues  
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+ More directory  
DIARY

 

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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