Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
V&A plans two satellite sites at London’s Queen Elizabeth Olympic Park
POSTED 01 Nov 2018 . BY Tom Walker
The two sites are scheduled to open in 2023 as part of East Bank, a £1.1bn mixed-use development Credit: V&A
The Victoria and Albert Museum (V&A) has unveiled plans to create two interconnected sites at the Queen Elizabeth Olympic Park – a brand-new museum at Stratford Waterfront, and a new collection and research centre at Here East.

Describing the move as "revolutionising how its collection of art is accessed and explored", the project has been named V&A East. The V&A's main site is located in Kensington, London and is the world's largest museum of decorative arts and design – housing a permanent collection of over 2.27 million objects.

The two sites are scheduled to open in 2023 as part of East Bank, a £1.1bn mixed-use development which will include cultural, educational and innovation projects as part of the London's Olympic legacy.

"V&A East will provide a 360-degree view of the V&A, and illuminate the breadth of its work in ways that have not been realised before", a spokesperson for the V&A said.

"Situated within the vibrant creative hub of east London and surrounded by four of the city’s fastest-growing and most diverse boroughs, V&A East will be firmly rooted in its local neighbourhood and global in outlook."

V&A East will also host a unique and unprecedented partnership between the V&A and the Smithsonian Institution – the largest museum and research complex in the world.

The Here East building will house a new collection and research centre designed to "reinvent the idea of a museum store".

Visitors will be invited on behind-the-scenes journeys that uncover and demonstrate how and why objects are collected, how they are cared for, conserved, researched and displayed, and how they help make sense of our past, present and future.

The centre will be a purpose-built home for 250,000 objects and an additional 917 archives spanning the breadth of the V&A’s collection from fashion, textiles, furniture, theatre and performance, to painting, sculpture, ceramics, glass, design, architecture, and digital.

With a design led by New York-based practice Diller Scofidio + Renfro – supported by architects Austin-Smith:Lord – the collection and research centre will include items currently in storage, bringing them out into public view for the first time in generations.

A central public collection hall will turn the store inside out, with a rich array of objects on rotating display for visitors to explore – from some of the V&A’s smallest curiosities to the largest and most significant rooms and building fragments in the collection.

Further spaces within the centre will host pop-up displays, workshops, performances and screenings alongside live encounters with the museum’s work – from conservation and research to exhibition preparation.

A dedicated viewing gallery will be created to showcase a changing display of rarely-seen large rolled objects from the V&A’s collection of theatre stage cloths, carpets, textiles, tapestries and paintings.

The second building, on Stratford Waterfront, will be a five-storey museum designed by Dublin-based architects O’Donnell + Tuomey.

It will provide a panoramic view of the designed world, and offer contemporary and cross-cultural perspectives.

Two galleries will showcase the full range of the V&A’s collections and a programme of major exhibitions will sit alongside new commissions, installations and interdisciplinary collaborations and projects.

A pioneering partnership with the Smithsonian Institution will deliver an innovative exhibition programme and a jointly-curated gallery at the Waterfront, bridging art, design, science and the humanities.

The museum’s inaugural exhibition in 2023 will be a world-first co-production by the V&A and the Smithsonian, after which the latter will present one in four exhibitions at the museum.

“As London’s centre of gravity extends east, our plans for East Bank make sure that high-quality culture and education are right at the heart of the development and of our Olympic legacy," said Sadiq Khan, Mayor of London.

“By bringing large parts of its vast programme to two new sites at East Bank, the V&A will open up access to the world’s greatest collection of art, design and performance.”

Culture secretary Jeremy Wright added: “As one of our world-class museums, the V&A showcases Britain's cultural history around the globe. These ambitious plans will bring the museum and its vast collection to new audiences and help continue the economic regeneration that East London has undergone since 2012."

The £1.1bn East Bank project is receiving £385m from the Mayor of London and £151m from the central government. It will be spread across three sites – UCL East (UCL’s new campus), Stratford Waterfront (BBC, the V&A, Sadler’s Wells and UAL’s London College of Fashion) and Here East (the V&A's new collection and research centre, and an existing space for UCL).
RELATED STORIES
  V&A Dundee opening: New images of interiors released


The V&A Dundee has released new images of its interiors ahead of its eagerly anticipated, official opening on Saturday 15 September.
  V&A Dundee wows with new photography ahead of weekend launch


Photographs of Scotland’s first design museum, the V&A Dundee, have been released ahead of its 15 September opening.
  Kengo Kuma’s V&A Dundee: Drone footage shows finished building ahead of opening


The Kengo Kuma-designed V&A Museum of Design Dundee, Scotland’s first dedicated design museum, is set to open its doors in less than a month.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
V&A plans two satellite sites at London’s Queen Elizabeth Olympic Park
POSTED 01 Nov 2018 . BY Tom Walker
The two sites are scheduled to open in 2023 as part of East Bank, a £1.1bn mixed-use development Credit: V&A
The Victoria and Albert Museum (V&A) has unveiled plans to create two interconnected sites at the Queen Elizabeth Olympic Park – a brand-new museum at Stratford Waterfront, and a new collection and research centre at Here East.

Describing the move as "revolutionising how its collection of art is accessed and explored", the project has been named V&A East. The V&A's main site is located in Kensington, London and is the world's largest museum of decorative arts and design – housing a permanent collection of over 2.27 million objects.

The two sites are scheduled to open in 2023 as part of East Bank, a £1.1bn mixed-use development which will include cultural, educational and innovation projects as part of the London's Olympic legacy.

"V&A East will provide a 360-degree view of the V&A, and illuminate the breadth of its work in ways that have not been realised before", a spokesperson for the V&A said.

"Situated within the vibrant creative hub of east London and surrounded by four of the city’s fastest-growing and most diverse boroughs, V&A East will be firmly rooted in its local neighbourhood and global in outlook."

V&A East will also host a unique and unprecedented partnership between the V&A and the Smithsonian Institution – the largest museum and research complex in the world.

The Here East building will house a new collection and research centre designed to "reinvent the idea of a museum store".

Visitors will be invited on behind-the-scenes journeys that uncover and demonstrate how and why objects are collected, how they are cared for, conserved, researched and displayed, and how they help make sense of our past, present and future.

The centre will be a purpose-built home for 250,000 objects and an additional 917 archives spanning the breadth of the V&A’s collection from fashion, textiles, furniture, theatre and performance, to painting, sculpture, ceramics, glass, design, architecture, and digital.

With a design led by New York-based practice Diller Scofidio + Renfro – supported by architects Austin-Smith:Lord – the collection and research centre will include items currently in storage, bringing them out into public view for the first time in generations.

A central public collection hall will turn the store inside out, with a rich array of objects on rotating display for visitors to explore – from some of the V&A’s smallest curiosities to the largest and most significant rooms and building fragments in the collection.

Further spaces within the centre will host pop-up displays, workshops, performances and screenings alongside live encounters with the museum’s work – from conservation and research to exhibition preparation.

A dedicated viewing gallery will be created to showcase a changing display of rarely-seen large rolled objects from the V&A’s collection of theatre stage cloths, carpets, textiles, tapestries and paintings.

The second building, on Stratford Waterfront, will be a five-storey museum designed by Dublin-based architects O’Donnell + Tuomey.

It will provide a panoramic view of the designed world, and offer contemporary and cross-cultural perspectives.

Two galleries will showcase the full range of the V&A’s collections and a programme of major exhibitions will sit alongside new commissions, installations and interdisciplinary collaborations and projects.

A pioneering partnership with the Smithsonian Institution will deliver an innovative exhibition programme and a jointly-curated gallery at the Waterfront, bridging art, design, science and the humanities.

The museum’s inaugural exhibition in 2023 will be a world-first co-production by the V&A and the Smithsonian, after which the latter will present one in four exhibitions at the museum.

“As London’s centre of gravity extends east, our plans for East Bank make sure that high-quality culture and education are right at the heart of the development and of our Olympic legacy," said Sadiq Khan, Mayor of London.

“By bringing large parts of its vast programme to two new sites at East Bank, the V&A will open up access to the world’s greatest collection of art, design and performance.”

Culture secretary Jeremy Wright added: “As one of our world-class museums, the V&A showcases Britain's cultural history around the globe. These ambitious plans will bring the museum and its vast collection to new audiences and help continue the economic regeneration that East London has undergone since 2012."

The £1.1bn East Bank project is receiving £385m from the Mayor of London and £151m from the central government. It will be spread across three sites – UCL East (UCL’s new campus), Stratford Waterfront (BBC, the V&A, Sadler’s Wells and UAL’s London College of Fashion) and Here East (the V&A's new collection and research centre, and an existing space for UCL).
RELATED STORIES
V&A Dundee opening: New images of interiors released


The V&A Dundee has released new images of its interiors ahead of its eagerly anticipated, official opening on Saturday 15 September.
V&A Dundee wows with new photography ahead of weekend launch


Photographs of Scotland’s first design museum, the V&A Dundee, have been released ahead of its 15 September opening.
Kengo Kuma’s V&A Dundee: Drone footage shows finished building ahead of opening


The Kengo Kuma-designed V&A Museum of Design Dundee, Scotland’s first dedicated design museum, is set to open its doors in less than a month.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS