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NEWS
Universal files patent application for walkthrough VR experiences
POSTED 29 Jan 2019 . BY Andy Knaggs
VR and AR attractions are becoming increasingly popular at theme parks - but can you let guests roam free? Credit: Shutterstock
Universal Studios has submitted a patent application in the US for a new system designed to keep visitors on track while experiencing a walk-through virtual reality (VR) and augmented reality (AR) attraction.

Titled Systems and Methods for Virtual Reality and Augmented Reality Path Management, the idea would see VR headsets and harnesses worn by guests connected to tracks above them. This way, Universal could keep guests moving onto the appropriate positions within the attraction at the appropriate speed, stopping them from going too quickly, or from doubling back and interfering with those coming behind them.

A tether would move the harness along the track while the guest walks, and once they are in the correct area the tether would lock in place, allowing movement only within a specific range. Visitors could be kept within a certain zone until the next zone is free of users.

In announcing the patent application, Universal has drawn comparisons with The Void’s Star Wars: Secrets of the Empire attraction at Disney Springs, where groups of four guests are completely untethered as they progress through the VR experience. The downside, Universal observes, is that guests do not move through at the same speed, making the scheduling of allotments of time problematic.

The challenge has been to translate a free-roaming immersive VR experience into an attraction at a theme park, where queues need to move steadily forward. Of course, there is no guarantee of a patent application being approved, nor of the associated technology ever being used, and Universal says it has applied for numerous ride-system patents, many of which include VR components.
Universal's patent application is for a system of harnesses and tethers attached to preset tracks Credit: United States Patent and Trademark Office
RELATED STORIES
  New patents suggest potential Jurassic World attraction for Universal


Universal Studios has applied for a new patent that suggests it could potentially build a Jurassic World attraction at one of its theme parks.
  Universal Theme Parks revenues down in Q3 2018


Comcast’s latest financial reports for Q3 2018 show that its Universal Theme Parks brand’s revenues and adjusted earnings before income, tax, depreciation and amortisation (EBITDA) have dipped slightly compared to 2017’s Q3 performance.
  Universal acquires land for rumoured new theme park


Universal has acquired hundreds of acres of additional land in Orlando, leading many to believe the operator is about to build a third park in the area.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Universal files patent application for walkthrough VR experiences
POSTED 29 Jan 2019 . BY Andy Knaggs
VR and AR attractions are becoming increasingly popular at theme parks - but can you let guests roam free? Credit: Shutterstock
Universal Studios has submitted a patent application in the US for a new system designed to keep visitors on track while experiencing a walk-through virtual reality (VR) and augmented reality (AR) attraction.

Titled Systems and Methods for Virtual Reality and Augmented Reality Path Management, the idea would see VR headsets and harnesses worn by guests connected to tracks above them. This way, Universal could keep guests moving onto the appropriate positions within the attraction at the appropriate speed, stopping them from going too quickly, or from doubling back and interfering with those coming behind them.

A tether would move the harness along the track while the guest walks, and once they are in the correct area the tether would lock in place, allowing movement only within a specific range. Visitors could be kept within a certain zone until the next zone is free of users.

In announcing the patent application, Universal has drawn comparisons with The Void’s Star Wars: Secrets of the Empire attraction at Disney Springs, where groups of four guests are completely untethered as they progress through the VR experience. The downside, Universal observes, is that guests do not move through at the same speed, making the scheduling of allotments of time problematic.

The challenge has been to translate a free-roaming immersive VR experience into an attraction at a theme park, where queues need to move steadily forward. Of course, there is no guarantee of a patent application being approved, nor of the associated technology ever being used, and Universal says it has applied for numerous ride-system patents, many of which include VR components.
Universal's patent application is for a system of harnesses and tethers attached to preset tracks Credit: United States Patent and Trademark Office
RELATED STORIES
New patents suggest potential Jurassic World attraction for Universal


Universal Studios has applied for a new patent that suggests it could potentially build a Jurassic World attraction at one of its theme parks.
Universal Theme Parks revenues down in Q3 2018


Comcast’s latest financial reports for Q3 2018 show that its Universal Theme Parks brand’s revenues and adjusted earnings before income, tax, depreciation and amortisation (EBITDA) have dipped slightly compared to 2017’s Q3 performance.
Universal acquires land for rumoured new theme park


Universal has acquired hundreds of acres of additional land in Orlando, leading many to believe the operator is about to build a third park in the area.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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