Hotel brand Renaissance will open New York City’s “first digitally enhanced hotel” in Manhattan’s famous garment district in Q1 2016.

Designed by local studio Jeffrey Beers International, the 348-room Renaissance New York Midtown Hotel will feature several large-scale digital attractions created to celebrate the history and glamour of the location, which is a centre of clothes manufacturing and home to many of New York’s fashion designers.

A digital tapestry the length of a city block will lead guest’s towards the entrance hall, projecting geometric patterns that change in response to human motion and imagery showcasing local artists and neighbourhood experiences.

An alcove located near an entrance on 34th street will act as a 'virtual concierge', using futuristic technology that allows users to explore local points of interests through movement alone.

The digital theme will continue on the outside of the building, with a four-story LED clock at the top of the hotel becoming a colourful addition to the New York skyline.

The interiors of the hotel will be slightly more conventional, following the Renaissance brand's global design philosophy, Wanderlust. Floor-to-ceiling windows, a juxtaposition of concrete and wood in the decor, a neutral colour scheme and an all-white marble en-suite bathroom have been designed to give guests space to relax after a day of exploration.

In addition to the guest rooms, the hotel will contain a lounge bar, VIP club, DJ area and an 8,000sq ft (743sq m) fifth floor terrace – Manhattan's largest – featuring a retractable roof, private cabanas and two bars.

"Today, pioneering business travellers enjoy a 'work hard, play hard' mindset and want to discover the hidden gems in the personality-packed neighbourhoods where they stay,” said the hotel’s general manager David DiFalco. “We designed every aspect of the new Renaissance New York Midtown Hotel to make it easy for guests to unwind, explore and embrace the history and vitality within the hotel and all around us.

“The sensational, ever-changing digital experiences will undeniably change the hotel scene in New York.”

The Renaissance brand is part of Marriott International Luxury + Lifestyle portfolio, and operates in over 30 countries around the world, including in France, China and Turkey.