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NEWS
US$72m clock tower theme park suspends operations less than four years after opening
POSTED 14 May 2014 . BY Tom Anstey
The tower fell significantly short of predicted revenue streams
Operation of a US$72m (€52.5m, £42.7m) clock tower theme park in Ganzhou, Jiangxi, China, has been suspended after only four years, with facility operators citing poor visitor numbers.

According to a report by Chinese news agency ECNS, the attraction’s owners predicted the local tourism industry would benefit from an estimated CY13m (US$2m, €1.5m, £1.2m) annual income. The reality saw a very low number of visitors, generating only CY300,000 (US$48,100, €35,100, £28,600) in annual income since it was put into operation in 2010.

The 113m (370ft) high Harmony Clock Tower was at the heart of a development which includes part business, part residential and a part horologically (the science of clocks) themed park.

A spokesman for the Ganzhou Expressway Company, which developed the park, said it originally chose a mechanical clock because it wanted a historical feel and turned to UK company Smith of Derby to construct it on the advice of experts. The firm hoped the tower would be "morally improving" as well as useful.

"Not only will it record the time, but it will also remind people not to waste their time," said the spokesman, speaking in 2010.

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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

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23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
US$72m clock tower theme park suspends operations less than four years after opening
POSTED 14 May 2014 . BY Tom Anstey
The tower fell significantly short of predicted revenue streams
Operation of a US$72m (€52.5m, £42.7m) clock tower theme park in Ganzhou, Jiangxi, China, has been suspended after only four years, with facility operators citing poor visitor numbers.

According to a report by Chinese news agency ECNS, the attraction’s owners predicted the local tourism industry would benefit from an estimated CY13m (US$2m, €1.5m, £1.2m) annual income. The reality saw a very low number of visitors, generating only CY300,000 (US$48,100, €35,100, £28,600) in annual income since it was put into operation in 2010.

The 113m (370ft) high Harmony Clock Tower was at the heart of a development which includes part business, part residential and a part horologically (the science of clocks) themed park.

A spokesman for the Ganzhou Expressway Company, which developed the park, said it originally chose a mechanical clock because it wanted a historical feel and turned to UK company Smith of Derby to construct it on the advice of experts. The firm hoped the tower would be "morally improving" as well as useful.

"Not only will it record the time, but it will also remind people not to waste their time," said the spokesman, speaking in 2010.

MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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