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NEWS
UK and China sign MoU on football development
POSTED 21 Sep 2015 . BY Tom Walker
Football is experiencing a surge in popularity among the Chinese
The UK and Chinese governments have signed a memorandum of understanding (MoU) which will see the two countries forming “significant ties” to develop football in China.

Plans under the Tomorrow’s Star programme – signed at an event in London last week – include establishing youth football training camps, exchange programmes for young footballers and coach and referee training.

Culture Secretary John Whittingdale said: “Today’s meetings with China show the wide range of opportunities for UK-Chinese cooperation. I’m delighted that we have been able to find so much common ground through sport.

“These collaborations will enrich our cultures and pave the way for stronger economic growth and trade. I look forward to working closely with China during the rest of this exciting year of UK-China Cultural Exchange.”

Football has increased its profile in China in recent years and is threatening basketball’s status as the country’s most popular team sport.

In 2011, the Chinese Super League overtook the Japanese J-league – seen as Asia’s leading professional football league – in terms of average attendance.

Chinese President Xi Jinping, a self-proclaimed football fan, has also increased state funding for football, leading to improved facilities and an increase in football programmes at schools.

Last month, German sports equipment and clothing giant Adidas agreed a partnership deal with the Chinese government to support football development in 20,000 schools across the country.

The three-year deal will see Adidas devise a nationwide football programme and train up 50,000 teachers to help grow the game of football at grassroots level.

Click here for more information on the UK/China agreement.

Background to trade talks

• The UK delegation – which included Whittingdale, sports minister Tracey Crouch and culture minister Ed Vaizey – met with their Chinese counterparts under a set of meetings called the People to People Dialogue (P2P).

The P2P was co-chaired by vice premier Liu Yandong for China and secretary of state for health Jeremy Hunt for the UK. The first P2P Dialogue was hosted by the UK in 2012, and the second took place in Beijing in 2014.

As well as sport, cooperation deals were agreed across tourism, fashion and libraries.
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
UK and China sign MoU on football development
POSTED 21 Sep 2015 . BY Tom Walker
Football is experiencing a surge in popularity among the Chinese
The UK and Chinese governments have signed a memorandum of understanding (MoU) which will see the two countries forming “significant ties” to develop football in China.

Plans under the Tomorrow’s Star programme – signed at an event in London last week – include establishing youth football training camps, exchange programmes for young footballers and coach and referee training.

Culture Secretary John Whittingdale said: “Today’s meetings with China show the wide range of opportunities for UK-Chinese cooperation. I’m delighted that we have been able to find so much common ground through sport.

“These collaborations will enrich our cultures and pave the way for stronger economic growth and trade. I look forward to working closely with China during the rest of this exciting year of UK-China Cultural Exchange.”

Football has increased its profile in China in recent years and is threatening basketball’s status as the country’s most popular team sport.

In 2011, the Chinese Super League overtook the Japanese J-league – seen as Asia’s leading professional football league – in terms of average attendance.

Chinese President Xi Jinping, a self-proclaimed football fan, has also increased state funding for football, leading to improved facilities and an increase in football programmes at schools.

Last month, German sports equipment and clothing giant Adidas agreed a partnership deal with the Chinese government to support football development in 20,000 schools across the country.

The three-year deal will see Adidas devise a nationwide football programme and train up 50,000 teachers to help grow the game of football at grassroots level.

Click here for more information on the UK/China agreement.

Background to trade talks

• The UK delegation – which included Whittingdale, sports minister Tracey Crouch and culture minister Ed Vaizey – met with their Chinese counterparts under a set of meetings called the People to People Dialogue (P2P).

The P2P was co-chaired by vice premier Liu Yandong for China and secretary of state for health Jeremy Hunt for the UK. The first P2P Dialogue was hosted by the UK in 2012, and the second took place in Beijing in 2014.

As well as sport, cooperation deals were agreed across tourism, fashion and libraries.
RELATED STORIES
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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