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NEWS
UK and China sign MoU on football development
POSTED 21 Sep 2015 . BY Tom Walker
Football is experiencing a surge in popularity among the Chinese
The UK and Chinese governments have signed a memorandum of understanding (MoU) which will see the two countries forming “significant ties” to develop football in China.

Plans under the Tomorrow’s Star programme – signed at an event in London last week – include establishing youth football training camps, exchange programmes for young footballers and coach and referee training.

Culture Secretary John Whittingdale said: “Today’s meetings with China show the wide range of opportunities for UK-Chinese cooperation. I’m delighted that we have been able to find so much common ground through sport.

“These collaborations will enrich our cultures and pave the way for stronger economic growth and trade. I look forward to working closely with China during the rest of this exciting year of UK-China Cultural Exchange.”

Football has increased its profile in China in recent years and is threatening basketball’s status as the country’s most popular team sport.

In 2011, the Chinese Super League overtook the Japanese J-league – seen as Asia’s leading professional football league – in terms of average attendance.

Chinese President Xi Jinping, a self-proclaimed football fan, has also increased state funding for football, leading to improved facilities and an increase in football programmes at schools.

Last month, German sports equipment and clothing giant Adidas agreed a partnership deal with the Chinese government to support football development in 20,000 schools across the country.

The three-year deal will see Adidas devise a nationwide football programme and train up 50,000 teachers to help grow the game of football at grassroots level.

Click here for more information on the UK/China agreement.

Background to trade talks

• The UK delegation – which included Whittingdale, sports minister Tracey Crouch and culture minister Ed Vaizey – met with their Chinese counterparts under a set of meetings called the People to People Dialogue (P2P).

The P2P was co-chaired by vice premier Liu Yandong for China and secretary of state for health Jeremy Hunt for the UK. The first P2P Dialogue was hosted by the UK in 2012, and the second took place in Beijing in 2014.

As well as sport, cooperation deals were agreed across tourism, fashion and libraries.
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NEWS
UK and China sign MoU on football development
POSTED 21 Sep 2015 . BY Tom Walker
Football is experiencing a surge in popularity among the Chinese
The UK and Chinese governments have signed a memorandum of understanding (MoU) which will see the two countries forming “significant ties” to develop football in China.

Plans under the Tomorrow’s Star programme – signed at an event in London last week – include establishing youth football training camps, exchange programmes for young footballers and coach and referee training.

Culture Secretary John Whittingdale said: “Today’s meetings with China show the wide range of opportunities for UK-Chinese cooperation. I’m delighted that we have been able to find so much common ground through sport.

“These collaborations will enrich our cultures and pave the way for stronger economic growth and trade. I look forward to working closely with China during the rest of this exciting year of UK-China Cultural Exchange.”

Football has increased its profile in China in recent years and is threatening basketball’s status as the country’s most popular team sport.

In 2011, the Chinese Super League overtook the Japanese J-league – seen as Asia’s leading professional football league – in terms of average attendance.

Chinese President Xi Jinping, a self-proclaimed football fan, has also increased state funding for football, leading to improved facilities and an increase in football programmes at schools.

Last month, German sports equipment and clothing giant Adidas agreed a partnership deal with the Chinese government to support football development in 20,000 schools across the country.

The three-year deal will see Adidas devise a nationwide football programme and train up 50,000 teachers to help grow the game of football at grassroots level.

Click here for more information on the UK/China agreement.

Background to trade talks

• The UK delegation – which included Whittingdale, sports minister Tracey Crouch and culture minister Ed Vaizey – met with their Chinese counterparts under a set of meetings called the People to People Dialogue (P2P).

The P2P was co-chaired by vice premier Liu Yandong for China and secretary of state for health Jeremy Hunt for the UK. The first P2P Dialogue was hosted by the UK in 2012, and the second took place in Beijing in 2014.

As well as sport, cooperation deals were agreed across tourism, fashion and libraries.
RELATED STORIES
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
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+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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