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NEWS
UK amusements and attractions expo hits record number of exhibitors
POSTED 14 Jan 2016 . BY Alice Davis
A view of the EAG International and VAE trade show floor at ExCeL London
More than 130 exhibitors attended EAG International, the gaming and amusements industry trade show, in London this week, breaking previous records for the eight-year-old exhibition.

EAG International runs alongside the fledgling Visitor Attraction Expo (VAE) at the ExCeL in the British capital. More than 6,000 unique visitors are expected to visit the show, which ends today (14 January).

On the amusements and gaming side, major industry players were in attendance. Sega and Bandai Namco were amongst those presenting their catalogue of new products for the 2016 season.

VAE, which launched in January 2015, has grown in size, and been further integrated into the amusements exhibition. A range of attractions services and products were on show at the BAALPA-supported show, including outdoor and adventure play specialists Innovative Leisure and Timber Play, ticketing solutions providers Vennersys and Syx Automations and leisure park train makers Severn Lamb.

"We've had more exhibitors this year than ever before," Martin Burlin, chair of EAG, told Attractions Mangement. "Even though we had more space to sell following some big mergers in the industry such as Crown Leisure with Harry Levy – who used to buy two big stands but now only need one – we managed to fill that space with new exhibitors."

"We've always been very price conscious, and haven't put our prices up for four years, so that helps us stay competitive," he added.

Welcoming the VAE show for the second year, Burlin believes the two events work well together. The shows have been integrated this year to provide a more seamless visitor experience, with many of the exhibitors relevant to both attractions and amusements buyers.

"We're looking forward to further developing the VAE show next year," Burlin said. "We've got lots of ideas which we'll be revealing later in the year."
RELATED STORIES
  ‘Millionaire Clown’ to headline seminar programme at Visitor Attraction Expo


The Visitor Attraction Expo (VAE) has announced a series of seminars led with a session by Partyman World founder and author James Sinclair.
  VAE makes ExCeL debut in London next week


The first ever Visitor Attraction Expo (VAE) kicks off next week, with owners, managers and developers among others, descending on the ExCeL in London for the three-day event.
MORE NEWS
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
UK amusements and attractions expo hits record number of exhibitors
POSTED 14 Jan 2016 . BY Alice Davis
A view of the EAG International and VAE trade show floor at ExCeL London
More than 130 exhibitors attended EAG International, the gaming and amusements industry trade show, in London this week, breaking previous records for the eight-year-old exhibition.

EAG International runs alongside the fledgling Visitor Attraction Expo (VAE) at the ExCeL in the British capital. More than 6,000 unique visitors are expected to visit the show, which ends today (14 January).

On the amusements and gaming side, major industry players were in attendance. Sega and Bandai Namco were amongst those presenting their catalogue of new products for the 2016 season.

VAE, which launched in January 2015, has grown in size, and been further integrated into the amusements exhibition. A range of attractions services and products were on show at the BAALPA-supported show, including outdoor and adventure play specialists Innovative Leisure and Timber Play, ticketing solutions providers Vennersys and Syx Automations and leisure park train makers Severn Lamb.

"We've had more exhibitors this year than ever before," Martin Burlin, chair of EAG, told Attractions Mangement. "Even though we had more space to sell following some big mergers in the industry such as Crown Leisure with Harry Levy – who used to buy two big stands but now only need one – we managed to fill that space with new exhibitors."

"We've always been very price conscious, and haven't put our prices up for four years, so that helps us stay competitive," he added.

Welcoming the VAE show for the second year, Burlin believes the two events work well together. The shows have been integrated this year to provide a more seamless visitor experience, with many of the exhibitors relevant to both attractions and amusements buyers.

"We're looking forward to further developing the VAE show next year," Burlin said. "We've got lots of ideas which we'll be revealing later in the year."
RELATED STORIES
‘Millionaire Clown’ to headline seminar programme at Visitor Attraction Expo


The Visitor Attraction Expo (VAE) has announced a series of seminars led with a session by Partyman World founder and author James Sinclair.
VAE makes ExCeL debut in London next week


The first ever Visitor Attraction Expo (VAE) kicks off next week, with owners, managers and developers among others, descending on the ExCeL in London for the three-day event.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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