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NEWS
Tussauds acquired by Merlin for £1bn
POSTED 05 Mar 2007 . BY
Merlin Entertainments, the owner of the Legoland and Sea Life attractions, has acquired The Tussauds Group from Dubai International Capital (DIC) for £1bn.

The deal makes Merlin, which is owned by the US private equity group Blackstone, the second largest attractions operator in the world after Disney. DIC will retain a 20 per cent stake in the combined company.

Merlin’s chief executive Nick Varney said: “The combination of the Merlin and Tussauds brands, people and operating expertise will create an exciting and world-beating global company. With such iconic brands, the expanded Merlin will not only have strong development potential, but also an amazingly robust and high value portfolio.

“Our ambition is to build on this to become the world leader in location-based, branded family entertainment.”

The combined company will own 50 attractions and four hotels in 12 countries – employing over 13,000 staff – under brands including Madame Tussauds, Legoland, Sea Life, Alton Towers and Gardaland.

Peter Phillipson, Tussauds’ chief executive, who will become non-executive chair of the enlarged group, said: “Joining forces with Merlin represents a very exciting opportunity to develop these brands as part of the world’s largest visitor attractions business.

“The combined business will be in an excellent position to continue the development of The London Eye and our theme parks, as well as accelerate the rollout of Madame Tussauds around the world.” Details: www.merlinentertainments.biz

Photograph: Nick Varney, chief executive of the enlarged Merlin group

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Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
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NEWS
Tussauds acquired by Merlin for £1bn
POSTED 05 Mar 2007 . BY
Merlin Entertainments, the owner of the Legoland and Sea Life attractions, has acquired The Tussauds Group from Dubai International Capital (DIC) for £1bn.

The deal makes Merlin, which is owned by the US private equity group Blackstone, the second largest attractions operator in the world after Disney. DIC will retain a 20 per cent stake in the combined company.

Merlin’s chief executive Nick Varney said: “The combination of the Merlin and Tussauds brands, people and operating expertise will create an exciting and world-beating global company. With such iconic brands, the expanded Merlin will not only have strong development potential, but also an amazingly robust and high value portfolio.

“Our ambition is to build on this to become the world leader in location-based, branded family entertainment.”

The combined company will own 50 attractions and four hotels in 12 countries – employing over 13,000 staff – under brands including Madame Tussauds, Legoland, Sea Life, Alton Towers and Gardaland.

Peter Phillipson, Tussauds’ chief executive, who will become non-executive chair of the enlarged group, said: “Joining forces with Merlin represents a very exciting opportunity to develop these brands as part of the world’s largest visitor attractions business.

“The combined business will be in an excellent position to continue the development of The London Eye and our theme parks, as well as accelerate the rollout of Madame Tussauds around the world.” Details: www.merlinentertainments.biz

Photograph: Nick Varney, chief executive of the enlarged Merlin group

RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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©Cybertrek 2026

ABOUT LEISURE MEDIA
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