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Sporting Future, a year on: sports minister challenges sector to innovate and grow
POSTED 10 Jan 2017 . BY Matthew Campelli
Crouch, left, poses with parkour founder Sebastien Foucan during the ceremony to officially recognise the sport
A year on from delivering the first real piece of sporting policy in a decade, sports minister Tracey Crouch has challenged the sector to grow and innovate following a period of transition.

Crouch revealed the government’s 84-page Sporting Future strategy in December 2015, which switched the focus from the number of people participating in sport, to holistic measures around the benefits of physical activity, such as improved mental health and social cohesion.

The Chatham and Aylesford MP told Sports Management that while the first 12 months were about putting the foundations of the strategy in place, the next year is expected to bring “growth and innovation” in the way the sector engages with the public.

Technological innovation such as apps were referenced in the document as a way to engage with hard-to-reach individuals.

Organisations have also been encouraged to develop innovative schemes to make physical activity more attractive to the inactive.

“We want to make sure people have access to all sports regardless of what they are, regardless of where they live, gender and everything else,” she said.

Bodies bidding for government funding through Sport England are now expected to hit certain KPIs related to five broader outcomes: improved physical wellbeing; improved mental wellbeing; social development; personal development; and economic development.

As a result, the way sport will be funded has changed completely, with schemes geared towards engaging the inactive able to bid for the lion’s share of Sport England’s funding, while national governing body grants have decreased.

Crouch explained that while Sporting Future was a year old, it “effectively starts properly from April” when the new funding streams kick in.

However, the Department of Culture, Media and Sport (DCMS) will still publish an annual review of the strategy later this month.

The sports minister was in West London to mark the day that parkour officially began to be recognised as a sport, which can now bid for government funding.

She said the activity increased the variety for people wanting to get involved with sport, adding that recognising Parkour UK as an official governing body would allow the sport to “grow in a very safe way”, with funding aimed at “well-trained coaches” and good facilities.
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  Child abuse allegations prompts sports minister to write to national governing bodies


Tracey Crouch, the minister for sport, has penned a letter to 40 national governing bodies (NGBs) urging them to investigate historic allegations of sexual abuse and make sure their current process for safeguarding children is “as robust as possible”.
  Sports minister eyes 'improved recruitment' process for female leaders in sport


Tracey Crouch has used her visit to Rio de Janeiro for the Olympic Games to discuss the employment prospects of females in the sport industry with fellow ministers of sport.
  Duty of Care Working Group to submit recommendations by October


The group that has been tasked with shaping the government’s Duty of Care strategy will submit its recommendations to sports minister Tracey Crouch in the autumn.
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NEWS
Sporting Future, a year on: sports minister challenges sector to innovate and grow
POSTED 10 Jan 2017 . BY Matthew Campelli
Crouch, left, poses with parkour founder Sebastien Foucan during the ceremony to officially recognise the sport
A year on from delivering the first real piece of sporting policy in a decade, sports minister Tracey Crouch has challenged the sector to grow and innovate following a period of transition.

Crouch revealed the government’s 84-page Sporting Future strategy in December 2015, which switched the focus from the number of people participating in sport, to holistic measures around the benefits of physical activity, such as improved mental health and social cohesion.

The Chatham and Aylesford MP told Sports Management that while the first 12 months were about putting the foundations of the strategy in place, the next year is expected to bring “growth and innovation” in the way the sector engages with the public.

Technological innovation such as apps were referenced in the document as a way to engage with hard-to-reach individuals.

Organisations have also been encouraged to develop innovative schemes to make physical activity more attractive to the inactive.

“We want to make sure people have access to all sports regardless of what they are, regardless of where they live, gender and everything else,” she said.

Bodies bidding for government funding through Sport England are now expected to hit certain KPIs related to five broader outcomes: improved physical wellbeing; improved mental wellbeing; social development; personal development; and economic development.

As a result, the way sport will be funded has changed completely, with schemes geared towards engaging the inactive able to bid for the lion’s share of Sport England’s funding, while national governing body grants have decreased.

Crouch explained that while Sporting Future was a year old, it “effectively starts properly from April” when the new funding streams kick in.

However, the Department of Culture, Media and Sport (DCMS) will still publish an annual review of the strategy later this month.

The sports minister was in West London to mark the day that parkour officially began to be recognised as a sport, which can now bid for government funding.

She said the activity increased the variety for people wanting to get involved with sport, adding that recognising Parkour UK as an official governing body would allow the sport to “grow in a very safe way”, with funding aimed at “well-trained coaches” and good facilities.
RELATED STORIES
Sports minister backs EHRC to use legal powers against sports clubs with unaccessible stadiums


The government will back the Equality and Human Rights Commission (EHRC) if it wishes to use its legal powers against Premier League football clubs not complying with stadium accessibility requirements, according to sports minister Tracey Crouch.
Child abuse allegations prompts sports minister to write to national governing bodies


Tracey Crouch, the minister for sport, has penned a letter to 40 national governing bodies (NGBs) urging them to investigate historic allegations of sexual abuse and make sure their current process for safeguarding children is “as robust as possible”.
Sports minister eyes 'improved recruitment' process for female leaders in sport


Tracey Crouch has used her visit to Rio de Janeiro for the Olympic Games to discuss the employment prospects of females in the sport industry with fellow ministers of sport.
Duty of Care Working Group to submit recommendations by October


The group that has been tasked with shaping the government’s Duty of Care strategy will submit its recommendations to sports minister Tracey Crouch in the autumn.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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