The Tourism Society and the British Hospitality Association (BHA) have jointly launched an Action Today taskforce for UK tourism.

Action Today is a web based campaign which will be supported by updated publicity tips and self-help strategies to give assistance to tourism enterprises of all sizes throughout the UK.

It will receive advice from Tourism Society representatives, the BHA, hotel groups, tourist attractions and promotional specialists.

The information given on the website is intended to serve as a checklist and prompt for marketing action and the message of its tactical and hands on approach is 'Do it today'.

Action Today provides general advice - such as the need to define business challenges, deciding which sectors offer scope, assessing resources and making a plan of action - and specific tips for meetings, business travel, coach and group travel and targeting leisure tourists.

It also suggests, in today's more competitive market place, introducing a mystery customer scheme to businesses, to assess how the company and its performance is perceived by users. Details: www.uktourismaction.com