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NEWS
Toronto Zoo teams up with Magnusmode to create autism-friendly digital support guide
POSTED 26 Apr 2017 . BY Tom Anstey
MagnusCards offers 12 different categories ranging from travel, health, and personal care, to shopping, sports and entertainment
Toronto Zoo has launched a special support guide designed to assist those with cognitive special needs, including autism, in managing and mastering a visit to the zoo.

Known as MagnusCards, the free downloadable app is fronted by “Magnus” – a cartoon character providing users with step-by-step instructions on their phone for navigating different places such as shopping malls, banks, restaurants and public transport.

Teaming with Magnusmode, creator of MagnusCards, five sets of simple step-by step-card decks have been created specifically for the zoo, including decks for entering the zoo, the giant panda experience, the Tundra Trek, the African Rainforest Pavilion and for getting help within the zoo.

“Places like the zoo can be overwhelming and confusing to people with cognitive special needs,” said Nadia Hamilton, president and founder of Magnusmode. “Partnering with the Toronto Zoo provides an innovative solution that minimises stress and anxiety. By removing these barriers to participation, people of all abilities can take part in and be inspired by all the zoo has to offer.”

MagnusCards offers 12 different categories ranging from travel, health, and personal care, to shopping, sports and entertainment. The five Toronto card decks will be available until late November 2017.
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Premier League football clubs will be able to bid for money to create specific areas in their stadiums for supporters with sensory difficulties following a successful initiative in Sunderland.
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Legoland Florida has teamed up with Autism Speaks to cater the resort to the needs of its autistic visitors.
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NEWS
Toronto Zoo teams up with Magnusmode to create autism-friendly digital support guide
POSTED 26 Apr 2017 . BY Tom Anstey
MagnusCards offers 12 different categories ranging from travel, health, and personal care, to shopping, sports and entertainment
Toronto Zoo has launched a special support guide designed to assist those with cognitive special needs, including autism, in managing and mastering a visit to the zoo.

Known as MagnusCards, the free downloadable app is fronted by “Magnus” – a cartoon character providing users with step-by-step instructions on their phone for navigating different places such as shopping malls, banks, restaurants and public transport.

Teaming with Magnusmode, creator of MagnusCards, five sets of simple step-by step-card decks have been created specifically for the zoo, including decks for entering the zoo, the giant panda experience, the Tundra Trek, the African Rainforest Pavilion and for getting help within the zoo.

“Places like the zoo can be overwhelming and confusing to people with cognitive special needs,” said Nadia Hamilton, president and founder of Magnusmode. “Partnering with the Toronto Zoo provides an innovative solution that minimises stress and anxiety. By removing these barriers to participation, people of all abilities can take part in and be inspired by all the zoo has to offer.”

MagnusCards offers 12 different categories ranging from travel, health, and personal care, to shopping, sports and entertainment. The five Toronto card decks will be available until late November 2017.
RELATED STORIES
Premier League to fund autism-friendly facilities for its clubs following Sunderland initiative


Premier League football clubs will be able to bid for money to create specific areas in their stadiums for supporters with sensory difficulties following a successful initiative in Sunderland.
Legoland Florida announces plans to make resort autism friendly


Legoland Florida has teamed up with Autism Speaks to cater the resort to the needs of its autistic visitors.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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