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NEWS
Toolkit launched to help museum Artificial Intelligence projects
POSTED 04 Mar 2020 . BY Andy Knaggs
The Museums + AI Network planning toolkit is a free resource to support 'ethically robust' museum AI projects Credit: @OonaghTweets / via Twitter
A free planning toolkit to help museums develop Artificial Intelligence (AI) projects has been launched by The Museums + AI Network – a group of senior museum professionals and academics in the UK and US that have come together to discuss how AI can fit within a museum context.

AI: A Museum Planning Toolkit is the result of their discussions, workshops and events, as well as a series of public events called "Curator: Computer: Creator", that sought more diverse voices on how AI might work for museums.

It is offered as a free resource to support the development of "ethically robust project concepts", the network said.

"The toolkit is designed to start a conversation. It does not provide all the answers, or indeed offer solutions, but instead it serves as a foundation for critical engagement with these technologies and the possibilities and challenges that they offer."

Case studies within the toolkit include those on the American Museum of Natural History, the National Gallery, and the Metropolitan Museum of Art. Themes explored include AI capabilities and ethics.

The "principal investigator" behind the network is Dr Oonagh Murphy, a lecturer in Arts Management at Goldsmiths, University of London, with Dr Elena Villaespesa, an assistant professor at the School of Information, Pratt Institute, named as "international co-investigator".

An annual lecture event that will alternate between London and New York is due to kick off in 2020, and the network is also planning on delivering a series of publications and international conference talks to start sharing its findings.

On its website, the Museums + AI Network explains some of the context behind its subject matter, observing that AI is "becoming an increasingly pressing concern for many large museums who are beginning to experiment with its potential to provide new ways to engage with audiences, visitors, art and objects".

It continues: "AI technologies including machine learning, predictive analytics and others, bring exciting possibilities of knowing more about visitors and collections. However, these technologies also raise important ethical questions for museums. With an increasing awareness and regulations about data usage in wider society, museums must approach AI with both caution and fervour. As such, exploring, critiquing and understanding the ethical implications of AI within a museum context is increasingly becoming a pressing need for museums."
RELATED STORIES
  Microsoft adds cultural heritage to artificial intelligence programme


Cultural heritage has become the latest focus for Microsoft in its AI for Good portfolio – a five-year commitment to using artificial intelligence to tackle some of society's biggest challenges.
  Chinese museums to get smarter with the 'express train of digital technology'


Increasing use of digitisation and technologies such as artificial intelligence (AI) and virtual reality (VR) are to be used in China's heritage sector to deliver smart museums that have the capabilities to reach more people.
  Europe's largest science museum teams with ERC for series of public robotics workshops


Robots and robotics will be taking over Paris’s La Cité des Sciences et de l’Industrie over the weekend of 19 and 20 January 2019, as a series of workshops and talks about the European Research Council’s (ERC) research on Artificial Intelligence (AI) take place.
  UK government's House of Lords says ethics must take centre stage when developing artificial intelligence


The House of Lords Select Committee on Artificial Intelligence has published a report calling for the Law Commission to establish new laws surrounding advancements in the field, with current laws deemed insufficiently able to protect AI users from systems malfunction or the potential risk of harm.
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Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Jobs    News   Products   Magazine   Subscribe
NEWS
Toolkit launched to help museum Artificial Intelligence projects
POSTED 04 Mar 2020 . BY Andy Knaggs
The Museums + AI Network planning toolkit is a free resource to support 'ethically robust' museum AI projects Credit: @OonaghTweets / via Twitter
A free planning toolkit to help museums develop Artificial Intelligence (AI) projects has been launched by The Museums + AI Network – a group of senior museum professionals and academics in the UK and US that have come together to discuss how AI can fit within a museum context.

AI: A Museum Planning Toolkit is the result of their discussions, workshops and events, as well as a series of public events called "Curator: Computer: Creator", that sought more diverse voices on how AI might work for museums.

It is offered as a free resource to support the development of "ethically robust project concepts", the network said.

"The toolkit is designed to start a conversation. It does not provide all the answers, or indeed offer solutions, but instead it serves as a foundation for critical engagement with these technologies and the possibilities and challenges that they offer."

Case studies within the toolkit include those on the American Museum of Natural History, the National Gallery, and the Metropolitan Museum of Art. Themes explored include AI capabilities and ethics.

The "principal investigator" behind the network is Dr Oonagh Murphy, a lecturer in Arts Management at Goldsmiths, University of London, with Dr Elena Villaespesa, an assistant professor at the School of Information, Pratt Institute, named as "international co-investigator".

An annual lecture event that will alternate between London and New York is due to kick off in 2020, and the network is also planning on delivering a series of publications and international conference talks to start sharing its findings.

On its website, the Museums + AI Network explains some of the context behind its subject matter, observing that AI is "becoming an increasingly pressing concern for many large museums who are beginning to experiment with its potential to provide new ways to engage with audiences, visitors, art and objects".

It continues: "AI technologies including machine learning, predictive analytics and others, bring exciting possibilities of knowing more about visitors and collections. However, these technologies also raise important ethical questions for museums. With an increasing awareness and regulations about data usage in wider society, museums must approach AI with both caution and fervour. As such, exploring, critiquing and understanding the ethical implications of AI within a museum context is increasingly becoming a pressing need for museums."
RELATED STORIES
Microsoft adds cultural heritage to artificial intelligence programme


Cultural heritage has become the latest focus for Microsoft in its AI for Good portfolio – a five-year commitment to using artificial intelligence to tackle some of society's biggest challenges.
Chinese museums to get smarter with the 'express train of digital technology'


Increasing use of digitisation and technologies such as artificial intelligence (AI) and virtual reality (VR) are to be used in China's heritage sector to deliver smart museums that have the capabilities to reach more people.
Europe's largest science museum teams with ERC for series of public robotics workshops


Robots and robotics will be taking over Paris’s La Cité des Sciences et de l’Industrie over the weekend of 19 and 20 January 2019, as a series of workshops and talks about the European Research Council’s (ERC) research on Artificial Intelligence (AI) take place.
UK government's House of Lords says ethics must take centre stage when developing artificial intelligence


The House of Lords Select Committee on Artificial Intelligence has published a report calling for the Law Commission to establish new laws surrounding advancements in the field, with current laws deemed insufficiently able to protect AI users from systems malfunction or the potential risk of harm.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS