Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way. – Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.
Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.
"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."
Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.
"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."
Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
RELATED STORIES
Universal releases new image of Super Nintendo World POSTED 26 Nov 2019. BY Andy Knaggs Universal Studios Japan in Osaka has released a new conceptual visual of its Super
Nintendo World attraction, which is due to open next year, before the start of the Tokyo
Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World POSTED 19 Sep 2019. BY Andy Knaggs Interactive wristbands that interface back to a user's Nintendo game console look to be
part of plans for Super Nintendo World, which is due to open at Universal Studios Japan
theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto POSTED 19 Feb 2019. BY Andy Knaggs The joint ￥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project
remains on track for a 2020 launch, according to Nintendo representative director Shigeru
Miyamoto,
who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans POSTED 09 Jun 2017. BY Tom Anstey Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a
groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of
the highly-anticipated immersive attraction.
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way. – Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.
Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.
"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."
Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.
"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."
Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
RELATED STORIES
Universal releases new image of Super Nintendo World POSTED 26 Nov 2019. BY Andy Knaggs Universal Studios Japan in Osaka has released a new conceptual visual of its Super
Nintendo World attraction, which is due to open next year, before the start of the Tokyo
Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World POSTED 19 Sep 2019. BY Andy Knaggs Interactive wristbands that interface back to a user's Nintendo game console look to be
part of plans for Super Nintendo World, which is due to open at Universal Studios Japan
theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto POSTED 19 Feb 2019. BY Andy Knaggs The joint ￥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project
remains on track for a 2020 launch, according to Nintendo representative director Shigeru
Miyamoto,
who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans POSTED 09 Jun 2017. BY Tom Anstey Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a
groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of
the highly-anticipated immersive attraction.
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
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