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NEWS
The end of smelly gyms? Google targets body odour with new patent
POSTED 04 Mar 2015 . BY Jak Phillips
The proposed device offers potential for incorporation into activewear Credit: Shutterstock.com / Vladimir Gjorgiev
Stinky armpits in gyms could soon be a thing of the past if Google is able to bring its latest patent to fruition.

The tech giant has filed designs for an ‘odour removing device’ that can be fitted under clothes and mask unwanted smells.

An activity sensor in the device would be able to predict the extent of an odour, while a ‘fragrance emission’ component would then emit a calculated burst of fragrance, with a fan to spread it around.

The product is a long way from making its way under our armpits, but the trend for collaboration between technology and clothing companies means there is clear potential for incorporation into activewear. Googe’s latest foray into wearable tech with fitness applications comes on the back of Google Glass and several smartwatch collaborations.

Among the more abstract proposals for the odour removing device is a route tracking component, which could be combined with data from social networks. The idea being that when you’re smelly after a long run, the device would be able to recommend a route home that would enable you to avoid potentially embarrassing encounters with social acquaintances.

To view the patent, click here.
RELATED STORIES
  Google technology allows gym and spa guests to book appointments during virtual tours


A fast-growing virtual marketing tour developed by Google has the potential to transform the way leisure facilities like health clubs and spas attract new customers.
  FEATURE: Wellness: Wearable technology


The latest wellness wearables for your spa, including devices by Google, Apple and Ralph Lauren
  Mr Porter makes wearable tech moves with exclusive Google Glass tie up


Online fashion retailer Mr Porter has made moves to establish dominance in the wearable technology sector, with the website becoming the exclusive third-party retailer of Google Glass.
  Is Vasper the future of spa fitness offerings?


Vasper, a hi-tech training system based on cooling and compression, has been designed to deliver the benefits of anaerobic exercise without the high intensity effort. With companies including Google among its admirers, the product has been earmarked as a potentially vital tool for helping savvy spa operators make sure their fitness offering is up to date.
MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Jobs    News   Products   Magazine   Subscribe
NEWS
The end of smelly gyms? Google targets body odour with new patent
POSTED 04 Mar 2015 . BY Jak Phillips
The proposed device offers potential for incorporation into activewear Credit: Shutterstock.com / Vladimir Gjorgiev
Stinky armpits in gyms could soon be a thing of the past if Google is able to bring its latest patent to fruition.

The tech giant has filed designs for an ‘odour removing device’ that can be fitted under clothes and mask unwanted smells.

An activity sensor in the device would be able to predict the extent of an odour, while a ‘fragrance emission’ component would then emit a calculated burst of fragrance, with a fan to spread it around.

The product is a long way from making its way under our armpits, but the trend for collaboration between technology and clothing companies means there is clear potential for incorporation into activewear. Googe’s latest foray into wearable tech with fitness applications comes on the back of Google Glass and several smartwatch collaborations.

Among the more abstract proposals for the odour removing device is a route tracking component, which could be combined with data from social networks. The idea being that when you’re smelly after a long run, the device would be able to recommend a route home that would enable you to avoid potentially embarrassing encounters with social acquaintances.

To view the patent, click here.
RELATED STORIES
Google technology allows gym and spa guests to book appointments during virtual tours


A fast-growing virtual marketing tour developed by Google has the potential to transform the way leisure facilities like health clubs and spas attract new customers.
FEATURE: Wellness: Wearable technology


The latest wellness wearables for your spa, including devices by Google, Apple and Ralph Lauren
Mr Porter makes wearable tech moves with exclusive Google Glass tie up


Online fashion retailer Mr Porter has made moves to establish dominance in the wearable technology sector, with the website becoming the exclusive third-party retailer of Google Glass.
Is Vasper the future of spa fitness offerings?


Vasper, a hi-tech training system based on cooling and compression, has been designed to deliver the benefits of anaerobic exercise without the high intensity effort. With companies including Google among its admirers, the product has been earmarked as a potentially vital tool for helping savvy spa operators make sure their fitness offering is up to date.
MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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