Spanish skincare brand Natura Bissé has appointed Terry Prager as executive director of hotel and day spas.

The role involves leading the development and execution of the brand’s US strategy to maximise profitable growth in hotel and day spa channels.

Prager has 30 years’ experience in the international spa industry and was formerly VP of development and operations at ESPA International Americas, she has also held roles at Ritz Carlton and InterContinental.

Nancy Feetham, Natura Bissé’s GM and SVP, has tasked Prager with strengthening the brand’s current relationships, while cultivating and building new business opportunities that deliver accelerated growth.

“It’s a true privilege to be working with such a prestigious brand which is renowned globally for its professional expertise and achievements,” said Prager.

“Natura Bissé was recently awarded the accolade of World’s Best Spa Brand [at the World Spa Awards] for the second consecutive year, which speaks volumes to the depth of professionalism and quality the brand portrays. I look forward to a bright future with Natura Bissé.”