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NEWS
Adaptable architecture is the future of our cities, says RAW Design principal
POSTED 04 Jul 2016 . BY Kim Megson
Throughout the RAW Shift event, installations constantly morphed into something new Credit: RAW Design
Design studios should embrace temporary architecture projects as a means of experimenting with how buildings can shape our environments.

That is the view of Roland Rom Colthoff, principal of Canadian firm RAW Design. The practice have organised several temporary events celebrating adaptive reuse of structures, including Winter Stations – an exhibition of art installations built around lifeguard points on Toronto’s wintry beaches – and a series of one-night “architectural stunts” called RAW.

“Our lens cannot only focus on the current function of a building, but must also anticipate the potential for it to shift its purpose over time,” he told CLAD. “As architects, we must allow for opportunities in the future while addressing the needs of the present.

“Ultimately, making an installation temporary gives designers more flexibility to explore this. For instance, you don’t have to build the installation to last year after year, which brings down costs significantly. This way means you get to experiment with changing a place.”

Last week, the studio held its 2016 one-off event, called RAW Shift. A gutted Toronto storefront was filled with modular cardboard installations, illuminated panel sliders and a forest of movable 12ft tubes. Throughout the night each installation was morphed and manipulated into something new, reflecting the shifting nature of Toronto architecture, while the lighting, music and food on offer also altered throughout the event.

“We see our events as part of the cultural ‘mash up’ that is what makes living in a city engaging,” said Colthoff. “There is an appetite for these kinds of installations.

“We really want to explore how spaces evolve and change, both in function and form to adapt to, or restrict, social activities. A building of any kind is almost infinitely mutable and its function is liable to change at any moment.

“Anytime you can breathe new life into a building that already has history and meaning, you tend to elevate the end result. It’s another layer of design and another chapter in the story of the building.”
RAW Shift was a one-night architectural stunt created by RAW Design Credit: RAW Design
A gutted Toronto storefront was filled with modular cardboard installations, illuminated panel sliders and a forest of movable 12ft tubes Credit: RAW Design
Temporary gives designers more flexibility and costs less to create Credit: RAW Design
The event explored the idea of architecture that shifts in form and purpose over time Credit: RAW Design
According to RAW Design, studios should embrace temporary architecture projects Credit: RAW Design
Roland Rom Colthoff said: 'We really want to explore how spaces evolve and change, both in function and form to adapt to, or restrict, social activities' Credit: RAW Design
RAW events are held in Toronto once night every year Credit: RAW Design
RELATED STORIES
  Beach art competition: Winter Station winners go on display in Toronto


Citizens in Toronto, Canada have taken to the city’s wind-swept beaches to enjoy the 2016 Winter Stations art festival, which features seven creative architectural installations built around existing lifeguard stations.
  Translucent lakeside sauna wins Toronto design competition


London-based architecture firm Fox Fernley Landscape Office has designed a three- person, translucent sauna as part of a winning design in the Winter Stations Design competition in Toronto.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Iconic Liverpool attraction opens door to new operators
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NEWS
Adaptable architecture is the future of our cities, says RAW Design principal
POSTED 04 Jul 2016 . BY Kim Megson
Throughout the RAW Shift event, installations constantly morphed into something new Credit: RAW Design
Design studios should embrace temporary architecture projects as a means of experimenting with how buildings can shape our environments.

That is the view of Roland Rom Colthoff, principal of Canadian firm RAW Design. The practice have organised several temporary events celebrating adaptive reuse of structures, including Winter Stations – an exhibition of art installations built around lifeguard points on Toronto’s wintry beaches – and a series of one-night “architectural stunts” called RAW.

“Our lens cannot only focus on the current function of a building, but must also anticipate the potential for it to shift its purpose over time,” he told CLAD. “As architects, we must allow for opportunities in the future while addressing the needs of the present.

“Ultimately, making an installation temporary gives designers more flexibility to explore this. For instance, you don’t have to build the installation to last year after year, which brings down costs significantly. This way means you get to experiment with changing a place.”

Last week, the studio held its 2016 one-off event, called RAW Shift. A gutted Toronto storefront was filled with modular cardboard installations, illuminated panel sliders and a forest of movable 12ft tubes. Throughout the night each installation was morphed and manipulated into something new, reflecting the shifting nature of Toronto architecture, while the lighting, music and food on offer also altered throughout the event.

“We see our events as part of the cultural ‘mash up’ that is what makes living in a city engaging,” said Colthoff. “There is an appetite for these kinds of installations.

“We really want to explore how spaces evolve and change, both in function and form to adapt to, or restrict, social activities. A building of any kind is almost infinitely mutable and its function is liable to change at any moment.

“Anytime you can breathe new life into a building that already has history and meaning, you tend to elevate the end result. It’s another layer of design and another chapter in the story of the building.”
RAW Shift was a one-night architectural stunt created by RAW Design Credit: RAW Design
A gutted Toronto storefront was filled with modular cardboard installations, illuminated panel sliders and a forest of movable 12ft tubes Credit: RAW Design
Temporary gives designers more flexibility and costs less to create Credit: RAW Design
The event explored the idea of architecture that shifts in form and purpose over time Credit: RAW Design
According to RAW Design, studios should embrace temporary architecture projects Credit: RAW Design
Roland Rom Colthoff said: 'We really want to explore how spaces evolve and change, both in function and form to adapt to, or restrict, social activities' Credit: RAW Design
RAW events are held in Toronto once night every year Credit: RAW Design
RELATED STORIES
Beach art competition: Winter Station winners go on display in Toronto


Citizens in Toronto, Canada have taken to the city’s wind-swept beaches to enjoy the 2016 Winter Stations art festival, which features seven creative architectural installations built around existing lifeguard stations.
Translucent lakeside sauna wins Toronto design competition


London-based architecture firm Fox Fernley Landscape Office has designed a three- person, translucent sauna as part of a winning design in the Winter Stations Design competition in Toronto.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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