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NEWS
Swissotel expanding into Bulgaria
POSTED 15 Jan 2016 . BY Jane Kitchen
Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, Swissotel Sofia will be part of the mixed-use Grand Kanyon Sofia Credit: Swissotel
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first hotel in the Balkan country.

The 200-bedroom flagship property is being built in conjunction with Turkish developer Garanti Koza, and will be part of Grand Kanyon Sofia, a mixed-use development that will also include three residential towers as well as 50,000sq m (538,196sq ft) of retail, entertainment and commercial space.

Swissotel Sofia will include the brand’s signature spa concept, Purovel Spa & Sport, which will offer Alpine-inspired treatments, exercise classes and fitness equipment. While the Purovel concept is Alpine-inspired in its look and feel, Swissotel also makes a point of incorporating unique, local elements from each location, so expect to see some Bulgarian spa traditions in Sofia.

Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, the property will also include 81 contemporary, serviced residences, ranging in size from one to three bedrooms, as well as a two-floor penthouse on the top level with views across the city.

“Bulgaria is a thriving member of the European Union and a country that is focused on increasing investment and furthering its economic growth; entering the market aligns with our growth strategy and the destination is a wonderful addition for us,” said Jennifer Fox, president FRHI International.

“We’re also very happy to be partnering with Garanti Koza, an established and experienced developer, on a high-profile project that is certain to strengthen Swissotel’s well-established reputation in this part of the world.”

Swissotel most recently opened a location in Bodrum Beach, Turkey with a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.

Last month, Accor Hotels announced plans to buy Swissotel parent company FRHI in a deal valued at approximately US$2.9bn (€2.6bn, £1.9bn).
PROJECT PROFILE:

Swissotel Sofia
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first in the Balkan country.


RELATED STORIES
  Accor to buy FRHI in US$2.9bn deal


Paris-based AccorHotels will buy FRHI – the owner of Raffles, Fairmont and Swissotel – for approximately US$2.9bn (€2.6bn, £1.9bn) in cash and shares. Accor operates Sofitel, Pullman, Novotel and ibis brands, among others, and has around 3,800 properties – nearly 500 of which are luxury and upscale.
  Exclusive: Swissotel to offer fitness-focused hotel suites


Upmarket hotel operator Swissotel is aiming to meet the growing demand for wellness travel by creating fitness-focused guestrooms for health conscious travellers.
  Swissotel opening eastern China resort in 2020


Swissotel is opening a new hotel in Jinan, the capital of Shandong Province in eastern China, in 2020.
  Swiss sophistication meets Aegean laid-back lifestyle at Swissotel Bodrum resort


Swissotel has opened a new resort on a private beach in Turgutreis, just outside Bodrum, Turkey, that will include a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.
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NEWS
Swissotel expanding into Bulgaria
POSTED 15 Jan 2016 . BY Jane Kitchen
Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, Swissotel Sofia will be part of the mixed-use Grand Kanyon Sofia Credit: Swissotel
FRHI will open a Swissotel in the Bulgarian capital of Sofia in 2018 – the brand's first hotel in the Balkan country.

The 200-bedroom flagship property is being built in conjunction with Turkish developer Garanti Koza, and will be part of Grand Kanyon Sofia, a mixed-use development that will also include three residential towers as well as 50,000sq m (538,196sq ft) of retail, entertainment and commercial space.

Swissotel Sofia will include the brand’s signature spa concept, Purovel Spa & Sport, which will offer Alpine-inspired treatments, exercise classes and fitness equipment. While the Purovel concept is Alpine-inspired in its look and feel, Swissotel also makes a point of incorporating unique, local elements from each location, so expect to see some Bulgarian spa traditions in Sofia.

Designed by California-based Jerde Partnership in collaboration with local architect ACIK Architecture and Design Studio, the property will also include 81 contemporary, serviced residences, ranging in size from one to three bedrooms, as well as a two-floor penthouse on the top level with views across the city.

“Bulgaria is a thriving member of the European Union and a country that is focused on increasing investment and furthering its economic growth; entering the market aligns with our growth strategy and the destination is a wonderful addition for us,” said Jennifer Fox, president FRHI International.

“We’re also very happy to be partnering with Garanti Koza, an established and experienced developer, on a high-profile project that is certain to strengthen Swissotel’s well-established reputation in this part of the world.”

Swissotel most recently opened a location in Bodrum Beach, Turkey with a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.

Last month, Accor Hotels announced plans to buy Swissotel parent company FRHI in a deal valued at approximately US$2.9bn (€2.6bn, £1.9bn).
RELATED STORIES
Accor to buy FRHI in US$2.9bn deal


Paris-based AccorHotels will buy FRHI – the owner of Raffles, Fairmont and Swissotel – for approximately US$2.9bn (€2.6bn, £1.9bn) in cash and shares. Accor operates Sofitel, Pullman, Novotel and ibis brands, among others, and has around 3,800 properties – nearly 500 of which are luxury and upscale.
Exclusive: Swissotel to offer fitness-focused hotel suites


Upmarket hotel operator Swissotel is aiming to meet the growing demand for wellness travel by creating fitness-focused guestrooms for health conscious travellers.
Swissotel opening eastern China resort in 2020


Swissotel is opening a new hotel in Jinan, the capital of Shandong Province in eastern China, in 2020.
Swiss sophistication meets Aegean laid-back lifestyle at Swissotel Bodrum resort


Swissotel has opened a new resort on a private beach in Turgutreis, just outside Bodrum, Turkey, that will include a 1,700sq m (18,299sq ft), seven-treatment room Purovel Spa.
MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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