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NEWS
Swimming, gym and sports participation numbers slide in Sport England survey
POSTED 11 Jun 2015 . BY Jak Phillips
Empty swimming pools are becoming a more common sight, the Sport England figures show Credit: Shutterstock.com
The number of people engaged in regular physical activity in England fell 1.4 per cent between October 2014 to March 2015, with swimming and fitness suffering the largest exoduses.

The latest figures from Sport England’s Active People Survey show the number of people doing “some kind of sport once a week, every week” fell to 15.5 million – 222,000 fewer than six months ago.

Despite being the most popular participation sport in England – with more than 2.5 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming was once again the standout casualty. The figures showed 144,200 fewer people taking to the pool in the last six months and 390,700 in the last year. The long term trend is also concerning, with 729,000 people stopping swimming in the last decade.

“These are really disappointing results. This is especially the case for swimming, where a serious, long-term decline needs to be reversed,” said Sport England CEO Jennie Price.

“Whilst we’ve seen the number of people playing sport increase by 1.4 million since we won the right to host the London 2012 Games, these results highlight that our current investment model has delivered all the growth available in the traditional markets for sport.”

The other significant drop was seen in what Sport England defines as the ‘keepfit and gym sector’, which saw a drop of 153,000 – the first dip in numbers since the organisation began counting in 2005.

Sport England said changing tastes in the “traditionally buoyant” gym sector were to blame, with the number of people doing aerobic style classes declining, while high-intensity pilates and yoga continue to grow in popularity.

Sports Minister Tracey Crouch pledged to take action in light of the poor figures, with plans to deliver a new strategy for sport "as a matter of urgency".

"It's not the return we expect to see for a large investment of public money,” said Crouch.

"A significant amount of public funding has been invested in sport in the last decade, but the results simply aren't good enough."

There were some causes for cheer, however, with running, tennis and basketball all recording notable increases in participation over the six-month period.
RELATED STORIES
  Sport England launches Use Our School online resource


Sport England has launched a new online resource as part of a strategy to get more schools to open up their sports facilities for community use.
  Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
  Sport England gives £12m to National Partners


Sport England has given a boost to grassroots sport with £12m being awarded to specialist organisations which help to get people more active.
  FEATURE: Insight: Sport participation


Sport England’s director of insight, Lisa O’Keefe, asks whether we really understand what young people want from sport
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NEWS
Swimming, gym and sports participation numbers slide in Sport England survey
POSTED 11 Jun 2015 . BY Jak Phillips
Empty swimming pools are becoming a more common sight, the Sport England figures show Credit: Shutterstock.com
The number of people engaged in regular physical activity in England fell 1.4 per cent between October 2014 to March 2015, with swimming and fitness suffering the largest exoduses.

The latest figures from Sport England’s Active People Survey show the number of people doing “some kind of sport once a week, every week” fell to 15.5 million – 222,000 fewer than six months ago.

Despite being the most popular participation sport in England – with more than 2.5 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming was once again the standout casualty. The figures showed 144,200 fewer people taking to the pool in the last six months and 390,700 in the last year. The long term trend is also concerning, with 729,000 people stopping swimming in the last decade.

“These are really disappointing results. This is especially the case for swimming, where a serious, long-term decline needs to be reversed,” said Sport England CEO Jennie Price.

“Whilst we’ve seen the number of people playing sport increase by 1.4 million since we won the right to host the London 2012 Games, these results highlight that our current investment model has delivered all the growth available in the traditional markets for sport.”

The other significant drop was seen in what Sport England defines as the ‘keepfit and gym sector’, which saw a drop of 153,000 – the first dip in numbers since the organisation began counting in 2005.

Sport England said changing tastes in the “traditionally buoyant” gym sector were to blame, with the number of people doing aerobic style classes declining, while high-intensity pilates and yoga continue to grow in popularity.

Sports Minister Tracey Crouch pledged to take action in light of the poor figures, with plans to deliver a new strategy for sport "as a matter of urgency".

"It's not the return we expect to see for a large investment of public money,” said Crouch.

"A significant amount of public funding has been invested in sport in the last decade, but the results simply aren't good enough."

There were some causes for cheer, however, with running, tennis and basketball all recording notable increases in participation over the six-month period.
RELATED STORIES
Sport England launches Use Our School online resource


Sport England has launched a new online resource as part of a strategy to get more schools to open up their sports facilities for community use.
Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
Sport England gives £12m to National Partners


Sport England has given a boost to grassroots sport with £12m being awarded to specialist organisations which help to get people more active.
FEATURE: Insight: Sport participation


Sport England’s director of insight, Lisa O’Keefe, asks whether we really understand what young people want from sport
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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