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NEWS
Eduardo Ferré, founder of Swimming Nature, says the company is growing on all fronts
POSTED 30 Aug 2017 . BY Tom Walker
Steve Philpott (left) and Michael Clark are overseeing the rapid expansion of Swimming Nature
Independent swimming tuition provider Swimming Nature has continued its drive for growth by securing contracts for the use of 15 additional pools.

The deals – which include pools operated by hotel groups Q Hotels, Hilton and Jurys Inn, as well as a selection of premium independent locations – have widened Swimming Nature’s network in the UK by 40 per cent.

The company has also secured a contract with local authority leisure operator, Hertsmere Leisure, and will be trialling its lessons at Bushey Grove Leisure Centre.

As part of its expansion into operations, Swimming Nature has also secured management contracts for two facilities – The Maqam Centre in Queens Park, London and the pool at St. Richard’s Primary School, in Richmond.

They are the first two properties to be operated under the “Powered by Swimming Nature” banner.

The centres mark an additional arm for the business, as it develops its aquatic management services.

Eduardo Ferré, CEO and founder of Swimming Nature. “Our goal is to grow the total number of students we teach per week to 20,000 over the next three years and launching these 15 new sites brings us one step closer to that.”

Swimming Nature’s expansion comes amidst a shortage of swimming teachers and lifeguards in the UK.

The acute lack of swimming teachers means that half of 11-year-olds in the UK can’t swim 25 metres, while a lifeguard shortage is forcing swimming pools to limit opening hours.

Swimming Nature’s business development director Michael Clark added: “What’s unique about our service is that it can work independently or augment existing provision.

“We often find that operators aren’t maximising their aquatic real estate and we are a great partner to help them enhance their overall consumer experience and create a revenue stream that is low maintenance and high return.”

Clark is one of two leisure industry veterans to have joined Swimming Nature this year, in order to help drive its ambitious expansion plans.

In January, Steve Philpott – who has 20 years experience in the sector, including 11 years as Place for People CEO – was appointed chair to work alongside CEO Eduardo Ferre to grow the business.
RELATED STORIES
  Leisure veterans tasked with aiding Swimming Nature’s ‘aggressive growth plan’


Independent swimming tuition provider Swimming Nature has appointed leisure industry veteran Steve Philpott as its new chair.
  Swimming Nature and Future Fit Training to develop kitemark


Swimming Nature, an independent provider of personal swimming lessons, is working with Future Fit Training to produce a quality assurance kitemark for its training courses.
  Swimming Nature announces partnership with Steven Shaw’s Art of Swimming


Swimming teaching companies Swimming Nature and The Art of Swimming have joined forces to form a partnership under the Swimming Nature name that will reach almost 25,000 clients across the UK.
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NEWS
Eduardo Ferré, founder of Swimming Nature, says the company is growing on all fronts
POSTED 30 Aug 2017 . BY Tom Walker
Steve Philpott (left) and Michael Clark are overseeing the rapid expansion of Swimming Nature
Independent swimming tuition provider Swimming Nature has continued its drive for growth by securing contracts for the use of 15 additional pools.

The deals – which include pools operated by hotel groups Q Hotels, Hilton and Jurys Inn, as well as a selection of premium independent locations – have widened Swimming Nature’s network in the UK by 40 per cent.

The company has also secured a contract with local authority leisure operator, Hertsmere Leisure, and will be trialling its lessons at Bushey Grove Leisure Centre.

As part of its expansion into operations, Swimming Nature has also secured management contracts for two facilities – The Maqam Centre in Queens Park, London and the pool at St. Richard’s Primary School, in Richmond.

They are the first two properties to be operated under the “Powered by Swimming Nature” banner.

The centres mark an additional arm for the business, as it develops its aquatic management services.

Eduardo Ferré, CEO and founder of Swimming Nature. “Our goal is to grow the total number of students we teach per week to 20,000 over the next three years and launching these 15 new sites brings us one step closer to that.”

Swimming Nature’s expansion comes amidst a shortage of swimming teachers and lifeguards in the UK.

The acute lack of swimming teachers means that half of 11-year-olds in the UK can’t swim 25 metres, while a lifeguard shortage is forcing swimming pools to limit opening hours.

Swimming Nature’s business development director Michael Clark added: “What’s unique about our service is that it can work independently or augment existing provision.

“We often find that operators aren’t maximising their aquatic real estate and we are a great partner to help them enhance their overall consumer experience and create a revenue stream that is low maintenance and high return.”

Clark is one of two leisure industry veterans to have joined Swimming Nature this year, in order to help drive its ambitious expansion plans.

In January, Steve Philpott – who has 20 years experience in the sector, including 11 years as Place for People CEO – was appointed chair to work alongside CEO Eduardo Ferre to grow the business.
RELATED STORIES
Leisure veterans tasked with aiding Swimming Nature’s ‘aggressive growth plan’


Independent swimming tuition provider Swimming Nature has appointed leisure industry veteran Steve Philpott as its new chair.
Swimming Nature and Future Fit Training to develop kitemark


Swimming Nature, an independent provider of personal swimming lessons, is working with Future Fit Training to produce a quality assurance kitemark for its training courses.
Swimming Nature announces partnership with Steven Shaw’s Art of Swimming


Swimming teaching companies Swimming Nature and The Art of Swimming have joined forces to form a partnership under the Swimming Nature name that will reach almost 25,000 clients across the UK.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Tel: +44 (0)1462 431385

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