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NEWS
Eduardo Ferré, founder of Swimming Nature, says the company is growing on all fronts
POSTED 30 Aug 2017 . BY Tom Walker
Steve Philpott (left) and Michael Clark are overseeing the rapid expansion of Swimming Nature
Independent swimming tuition provider Swimming Nature has continued its drive for growth by securing contracts for the use of 15 additional pools.

The deals – which include pools operated by hotel groups Q Hotels, Hilton and Jurys Inn, as well as a selection of premium independent locations – have widened Swimming Nature’s network in the UK by 40 per cent.

The company has also secured a contract with local authority leisure operator, Hertsmere Leisure, and will be trialling its lessons at Bushey Grove Leisure Centre.

As part of its expansion into operations, Swimming Nature has also secured management contracts for two facilities – The Maqam Centre in Queens Park, London and the pool at St. Richard’s Primary School, in Richmond.

They are the first two properties to be operated under the “Powered by Swimming Nature” banner.

The centres mark an additional arm for the business, as it develops its aquatic management services.

Eduardo Ferré, CEO and founder of Swimming Nature. “Our goal is to grow the total number of students we teach per week to 20,000 over the next three years and launching these 15 new sites brings us one step closer to that.”

Swimming Nature’s expansion comes amidst a shortage of swimming teachers and lifeguards in the UK.

The acute lack of swimming teachers means that half of 11-year-olds in the UK can’t swim 25 metres, while a lifeguard shortage is forcing swimming pools to limit opening hours.

Swimming Nature’s business development director Michael Clark added: “What’s unique about our service is that it can work independently or augment existing provision.

“We often find that operators aren’t maximising their aquatic real estate and we are a great partner to help them enhance their overall consumer experience and create a revenue stream that is low maintenance and high return.”

Clark is one of two leisure industry veterans to have joined Swimming Nature this year, in order to help drive its ambitious expansion plans.

In January, Steve Philpott – who has 20 years experience in the sector, including 11 years as Place for People CEO – was appointed chair to work alongside CEO Eduardo Ferre to grow the business.
RELATED STORIES
  Leisure veterans tasked with aiding Swimming Nature’s ‘aggressive growth plan’


Independent swimming tuition provider Swimming Nature has appointed leisure industry veteran Steve Philpott as its new chair.
  Swimming Nature and Future Fit Training to develop kitemark


Swimming Nature, an independent provider of personal swimming lessons, is working with Future Fit Training to produce a quality assurance kitemark for its training courses.
  Swimming Nature announces partnership with Steven Shaw’s Art of Swimming


Swimming teaching companies Swimming Nature and The Art of Swimming have joined forces to form a partnership under the Swimming Nature name that will reach almost 25,000 clients across the UK.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Eduardo Ferré, founder of Swimming Nature, says the company is growing on all fronts
POSTED 30 Aug 2017 . BY Tom Walker
Steve Philpott (left) and Michael Clark are overseeing the rapid expansion of Swimming Nature
Independent swimming tuition provider Swimming Nature has continued its drive for growth by securing contracts for the use of 15 additional pools.

The deals – which include pools operated by hotel groups Q Hotels, Hilton and Jurys Inn, as well as a selection of premium independent locations – have widened Swimming Nature’s network in the UK by 40 per cent.

The company has also secured a contract with local authority leisure operator, Hertsmere Leisure, and will be trialling its lessons at Bushey Grove Leisure Centre.

As part of its expansion into operations, Swimming Nature has also secured management contracts for two facilities – The Maqam Centre in Queens Park, London and the pool at St. Richard’s Primary School, in Richmond.

They are the first two properties to be operated under the “Powered by Swimming Nature” banner.

The centres mark an additional arm for the business, as it develops its aquatic management services.

Eduardo Ferré, CEO and founder of Swimming Nature. “Our goal is to grow the total number of students we teach per week to 20,000 over the next three years and launching these 15 new sites brings us one step closer to that.”

Swimming Nature’s expansion comes amidst a shortage of swimming teachers and lifeguards in the UK.

The acute lack of swimming teachers means that half of 11-year-olds in the UK can’t swim 25 metres, while a lifeguard shortage is forcing swimming pools to limit opening hours.

Swimming Nature’s business development director Michael Clark added: “What’s unique about our service is that it can work independently or augment existing provision.

“We often find that operators aren’t maximising their aquatic real estate and we are a great partner to help them enhance their overall consumer experience and create a revenue stream that is low maintenance and high return.”

Clark is one of two leisure industry veterans to have joined Swimming Nature this year, in order to help drive its ambitious expansion plans.

In January, Steve Philpott – who has 20 years experience in the sector, including 11 years as Place for People CEO – was appointed chair to work alongside CEO Eduardo Ferre to grow the business.
RELATED STORIES
Leisure veterans tasked with aiding Swimming Nature’s ‘aggressive growth plan’


Independent swimming tuition provider Swimming Nature has appointed leisure industry veteran Steve Philpott as its new chair.
Swimming Nature and Future Fit Training to develop kitemark


Swimming Nature, an independent provider of personal swimming lessons, is working with Future Fit Training to produce a quality assurance kitemark for its training courses.
Swimming Nature announces partnership with Steven Shaw’s Art of Swimming


Swimming teaching companies Swimming Nature and The Art of Swimming have joined forces to form a partnership under the Swimming Nature name that will reach almost 25,000 clients across the UK.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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