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NEWS
Swansea council strikes deal for 'state-of-the-art' waterfront arena with vast digital façade
POSTED 09 Apr 2018 . BY Kim Megson
Architecture practice ACME are designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences Credit: ACME

The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park
– Friedrich Ludewig
New details have been announced for the entertainment arena being developed in Swansea as part of a £1.3bn leisure investment designed to reinvigorate the Welsh city centre's cultural scene.

Swansea City and County Council has announced the signing of a deal with live entertainment company the Ambassador Theatre Group (ATG) to operate Swansea Arena, construction of which will begin this year.

Architecture practice ACME is designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences and boast a capacity of 3,500 people when it opens in 2020.

According to the design team, “the structure will have a fluid form of bifurcating curves that has been influenced by the spatial requirements of the programme – each peel representing a specific use that sits above a glazed plinth.”

Its pleated anodized aluminium façade – developed in collaboration with Murphy Facade Studio – will feature a vast digital wall and integrated LED lighting to broadcast events and performances to the adjacent square. Landscape architects Capita Lovejoy will create the public realm around the site.

Friedrich Ludewig, director of ACME, said: “We’ve worked on the regeneration of Swansea for the last 10 years, and we are proud to be able to deliver the first major step in the regeneration of the city centre, which will ultimately create a vibrant pedestrian route from Oxford Street to the beach of Swansea Bay.

“The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park.”

The venue – which represents the first phase of the long-term Swansea Bay City Deal – is to be constructed by Swansea’s old Dockland Coal Drops, forming a new attraction to bring people back to a neglected part of the city.

According to Mark Cornell, CEO of ATG, it will “become a market-leading venue with our strong focus on customer service, high quality and diverse content.”

Commenting on the project, Swansea Council Leader Rob Stewart said: “I am delighted that we have secured ATG to operate our state-of-the-art digital indoor arena. It is a testimony to the potential of Swansea that we have attracted such a high-quality company that clearly shares our vision for the future of the city.

“We are determined to enhance the city centre area for the benefit of both the people of Swansea and our visitors, and this deal represents another major milestone along that journey.”

ACME – who have offices in London, Berlin and Melbourne – have worked on 180 projects in 25 countries, including the new arcades at Victoria Gate in Leeds, the new Eastland Library in Melbourne and Robina Market in Queensland. They are currently working on a new footbridge in Berlin, several hotels in Knightsbridge and Aldgate and 600 residential units in the City of London.
Landscape architects Capita Lovejoy will create the public realm around the site Credit: ACME
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NEWS
Swansea council strikes deal for 'state-of-the-art' waterfront arena with vast digital façade
POSTED 09 Apr 2018 . BY Kim Megson
Architecture practice ACME are designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences Credit: ACME
The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park
– Friedrich Ludewig
New details have been announced for the entertainment arena being developed in Swansea as part of a £1.3bn leisure investment designed to reinvigorate the Welsh city centre's cultural scene.

Swansea City and County Council has announced the signing of a deal with live entertainment company the Ambassador Theatre Group (ATG) to operate Swansea Arena, construction of which will begin this year.

Architecture practice ACME is designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences and boast a capacity of 3,500 people when it opens in 2020.

According to the design team, “the structure will have a fluid form of bifurcating curves that has been influenced by the spatial requirements of the programme – each peel representing a specific use that sits above a glazed plinth.”

Its pleated anodized aluminium façade – developed in collaboration with Murphy Facade Studio – will feature a vast digital wall and integrated LED lighting to broadcast events and performances to the adjacent square. Landscape architects Capita Lovejoy will create the public realm around the site.

Friedrich Ludewig, director of ACME, said: “We’ve worked on the regeneration of Swansea for the last 10 years, and we are proud to be able to deliver the first major step in the regeneration of the city centre, which will ultimately create a vibrant pedestrian route from Oxford Street to the beach of Swansea Bay.

“The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park.”

The venue – which represents the first phase of the long-term Swansea Bay City Deal – is to be constructed by Swansea’s old Dockland Coal Drops, forming a new attraction to bring people back to a neglected part of the city.

According to Mark Cornell, CEO of ATG, it will “become a market-leading venue with our strong focus on customer service, high quality and diverse content.”

Commenting on the project, Swansea Council Leader Rob Stewart said: “I am delighted that we have secured ATG to operate our state-of-the-art digital indoor arena. It is a testimony to the potential of Swansea that we have attracted such a high-quality company that clearly shares our vision for the future of the city.

“We are determined to enhance the city centre area for the benefit of both the people of Swansea and our visitors, and this deal represents another major milestone along that journey.”

ACME – who have offices in London, Berlin and Melbourne – have worked on 180 projects in 25 countries, including the new arcades at Victoria Gate in Leeds, the new Eastland Library in Melbourne and Robina Market in Queensland. They are currently working on a new footbridge in Berlin, several hotels in Knightsbridge and Aldgate and 600 residential units in the City of London.
Landscape architects Capita Lovejoy will create the public realm around the site Credit: ACME
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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