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NEWS
National exercise body launches annual survey
POSTED 22 Nov 2016 . BY Deven Pamben
The survey aims to encourage more people to take part in group exercise classes
Exercise, Movement and Dance Partnership (EMDP) - the national governing body for group exercise in the UK - has launched its annual survey, as it tries to help address inactivity in the country.

The aim of the survey is to encourage more people to take part in group exercise classes and is in line with Sport England’s new strategy to encourage physical activity, not just competitive sports.

The survey will gather information about satisfaction levels, motivations and participation levels of those who already take part in group exercise classes, including dance-fitness.

EMDP hopes to find out what barriers exist that stop people from taking part in classes and reasons for inactivity, in particular ‘drop-out’ within the teenage-girl market.

The survey is being conducted by EMDP’s Insight team in conjunction with YouGov.

The 2016 survey, published earlier this year, revealed that 3.86 million people in England take part in group exercise at least once a week and 34% (1.3 million) of these did not do any other physical activity before they started attending classes.

Ross Perriam EMDP chief executive, said: “The results of the survey will help us identify major trends and highlight any issues; we’ll be able to use this insight to help and support the rapidly growing number of fitness brands, including technology, in the sector. We all share the same vision – to make the UK more active.”

The survey can be accessed at www.yougov.com/emdp and will be live until mid December. Results are expected in February 2017.

There is an incentive of £150 gift vouchers for entering the study.

RELATED STORIES
  ukactive research aims to shine light on inactivity crisis


Organisations, groups and individuals who contribute to increasing the levels of physical activity across the UK are being urged to take part in a ukactive survey to find out ‘what works’ in getting people more active.
  New group fitness body aims to double participation figures


A brand new body set up to represent the group fitness market has laid out an ambitious growth target as it bids to make exercise classes the nation’s workout of choice.
  New name for Australian fitness body


Kinect Australia has announced the launch of its new name - Physical Activity Australia - as part of its "ambitious new vision" to promote regular exercise across the country.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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San Antonio Zoo reports $283 million economic impact as expansion plans progress
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Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
National exercise body launches annual survey
POSTED 22 Nov 2016 . BY Deven Pamben
The survey aims to encourage more people to take part in group exercise classes
Exercise, Movement and Dance Partnership (EMDP) - the national governing body for group exercise in the UK - has launched its annual survey, as it tries to help address inactivity in the country.

The aim of the survey is to encourage more people to take part in group exercise classes and is in line with Sport England’s new strategy to encourage physical activity, not just competitive sports.

The survey will gather information about satisfaction levels, motivations and participation levels of those who already take part in group exercise classes, including dance-fitness.

EMDP hopes to find out what barriers exist that stop people from taking part in classes and reasons for inactivity, in particular ‘drop-out’ within the teenage-girl market.

The survey is being conducted by EMDP’s Insight team in conjunction with YouGov.

The 2016 survey, published earlier this year, revealed that 3.86 million people in England take part in group exercise at least once a week and 34% (1.3 million) of these did not do any other physical activity before they started attending classes.

Ross Perriam EMDP chief executive, said: “The results of the survey will help us identify major trends and highlight any issues; we’ll be able to use this insight to help and support the rapidly growing number of fitness brands, including technology, in the sector. We all share the same vision – to make the UK more active.”

The survey can be accessed at www.yougov.com/emdp and will be live until mid December. Results are expected in February 2017.

There is an incentive of £150 gift vouchers for entering the study.

RELATED STORIES
ukactive research aims to shine light on inactivity crisis


Organisations, groups and individuals who contribute to increasing the levels of physical activity across the UK are being urged to take part in a ukactive survey to find out ‘what works’ in getting people more active.
New group fitness body aims to double participation figures


A brand new body set up to represent the group fitness market has laid out an ambitious growth target as it bids to make exercise classes the nation’s workout of choice.
New name for Australian fitness body


Kinect Australia has announced the launch of its new name - Physical Activity Australia - as part of its "ambitious new vision" to promote regular exercise across the country.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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