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Sport England asks sector for input as it develops 2016 strategy
POSTED 28 Jan 2016 . BY Matthew Campelli
Jennie Price said the consultation would help Sport England fulfil its broadened remit set by the government's sports strategy Credit: Sport England
Sport England has launched a consultation process as it prepares to develop its plan to fulfil the government’s wide-ranging physical activity strategy.

Stakeholders will be asked to contribute ahead of the quango publishing its strategy in April. Existing partners, such as governing bodies, equality bodies, County Sports Partnerships and local authorities will be invited to offer a view, as well as private sector companies such as gym operators and “consumer-facing businesses”.

The consultation process will be ongoing until the end of February.

It follows the Department of Culture, Media and Sport (DCMS) unveiling its Sporting Future document last month, in which it broadened Sport England’s remit to cover out-of-school participation for children aged five-and-above.

The body will also be expected to collect increasing amounts of data for its Active Lives Survey – which will replace the Active People Survey – to account for more physical activities including dancing and walking.

“What the DCMS has done is create a strategic framework and given us a long list of jobs, which is good and positive, but quite a lot of them could be executed in different ways,” Sport England chief executive Jennie Price told Leisure Opportunities.

“We want to talk to the sector and say ‘now we know what we’re aiming for, what’s the best way for us to tackle some of this?’. That’s what the consultation is going to enable us to do.”

The consultation will be a mix of public online consultation and a number of meetings. ComRes, the research consultancy specialist which worked on UK Sport’s strategic review last year, will be overseeing the administration of the process.

“I want to make sure we’re not just broadcasting or advocating and that we’re really listening, and a professional facilitator is very good at setting that kind of thing up,” added Price. “We’d like to know what people really think and that’s often about creating the right environment for them to be able to say what they think.”

To contribute to Sport England’s consultation process, click here.
RELATED STORIES
  Sport England: Almost 3m women increase activity as a result of This Girl Can


As Sport England’s This Girl Can campaign celebrates its first birthday, the quango has released data revealing the initiative has contributed to increased physical activity for 2.8m women.
  Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
  Sport England wants to focus on disabled and less-affluent after This Girl Can boosts female participation


Sport England is setting its sights on increased participation among the disabled and individuals from poorer backgrounds after its This Girl Can campaign helped spark a boost in female activity.
  Sport England uses behavioural theory to boost participation


Sport England is gearing up to launch programmes based on behavioural change theory in a bid to boost participation.
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NEWS
Sport England asks sector for input as it develops 2016 strategy
POSTED 28 Jan 2016 . BY Matthew Campelli
Jennie Price said the consultation would help Sport England fulfil its broadened remit set by the government's sports strategy Credit: Sport England
Sport England has launched a consultation process as it prepares to develop its plan to fulfil the government’s wide-ranging physical activity strategy.

Stakeholders will be asked to contribute ahead of the quango publishing its strategy in April. Existing partners, such as governing bodies, equality bodies, County Sports Partnerships and local authorities will be invited to offer a view, as well as private sector companies such as gym operators and “consumer-facing businesses”.

The consultation process will be ongoing until the end of February.

It follows the Department of Culture, Media and Sport (DCMS) unveiling its Sporting Future document last month, in which it broadened Sport England’s remit to cover out-of-school participation for children aged five-and-above.

The body will also be expected to collect increasing amounts of data for its Active Lives Survey – which will replace the Active People Survey – to account for more physical activities including dancing and walking.

“What the DCMS has done is create a strategic framework and given us a long list of jobs, which is good and positive, but quite a lot of them could be executed in different ways,” Sport England chief executive Jennie Price told Leisure Opportunities.

“We want to talk to the sector and say ‘now we know what we’re aiming for, what’s the best way for us to tackle some of this?’. That’s what the consultation is going to enable us to do.”

The consultation will be a mix of public online consultation and a number of meetings. ComRes, the research consultancy specialist which worked on UK Sport’s strategic review last year, will be overseeing the administration of the process.

“I want to make sure we’re not just broadcasting or advocating and that we’re really listening, and a professional facilitator is very good at setting that kind of thing up,” added Price. “We’d like to know what people really think and that’s often about creating the right environment for them to be able to say what they think.”

To contribute to Sport England’s consultation process, click here.
RELATED STORIES
Sport England: Almost 3m women increase activity as a result of This Girl Can


As Sport England’s This Girl Can campaign celebrates its first birthday, the quango has released data revealing the initiative has contributed to increased physical activity for 2.8m women.
Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
Sport England wants to focus on disabled and less-affluent after This Girl Can boosts female participation


Sport England is setting its sights on increased participation among the disabled and individuals from poorer backgrounds after its This Girl Can campaign helped spark a boost in female activity.
Sport England uses behavioural theory to boost participation


Sport England is gearing up to launch programmes based on behavioural change theory in a bid to boost participation.
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Rainer Maelzer joins Therme Group as chief entertainment officer
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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DIRECTORY
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DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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