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The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
POSTED 26 Nov 2020 . BY Tom Walker
Edwards said the fitness and leisure sector provides a 'unique proposition', given that it can drive both economic and health benefits Credit: ukactive
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.

In his statement to Parliament, Sunak revealed the government's spending priorities and briefed MPs about the state of the UK economy. He also offered the latest forecasts for the UK's public finances – which have been battered by the pandemic.

According to Sunak, the UK economy is expected to shrink by 11.3 per cent this year – the largest fall for more than 300 years. Unemployment is expected to reach 7.5 per cent by summer 2021, with 2.6 million people out of work.

The UK is, however, expected to return to pre-crisis levels of economic output by the fourth quarter of 2022.

Measures to aid recovery, announced by Sunak, include cutting the overseas aid budget by about £4bn and diverting it to create a new £4bn "levelling up" fund, which will pay for upgrading local infrastructure across the UK.

A further £220m will be allocated to help local areas prepare for the introduction of the UK Shared Prosperity Fund. The new fund will replace the European Union structural funding, following the UK’s departure from the EU at the end of this year.

The Health budget in England will also rise by £6bn, including an extra £500m for mental health services.

For business struggling with the pandemic, there was some positive news as the rates multiplier will be frozen for the 2021-22 financial year.

Responding to the announcements, Huw Edwards, CEO of ukactive, highlighted the role the physical activity sector can play in the UK's economic recovery.

“Today’s Spending Review offers opportunities for our sector to support the transformation of communities and especially to shape the future of the high street, through the UK Shared Prosperity Fund and the Levelling Up Fund," Edwards said.

“Our challenging economic forecast requires the Chancellor to look for the greatest return on investment for the funding decisions he makes.

“In this respect, the fitness and leisure sector provides a unique proposition, given that it can drive both economic and health benefits, avoiding any trade-off between the two.

“The latest evidence from Sport England and Sheffield Hallam University shows a return of £4 for every £1 spent on community sport and physical activity.

“We want to work with the Government on a plan to put sport and physical activity at the heart of the nation’s renewal.

“We would like to see a tailored support package for the sector that not only includes funding, but also stimulus to encourage growth in 2021 – a combination of business rate relief, VAT exemptions, and incentives that drive more people back into activity.

“This moment represents a real opportunity to invest in a sector that can provide a major return on investment for our nation’s economic, social, mental and physical health,” said Edwards.
RELATED STORIES
  100k people to get free gym sessions as fitness industry strengthens its position as an essential service


Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
  Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions


Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
  Independent assessment to measure COVID-19 case rate across European gym sector


A new, Europe-wide initiative will look to chart the case rates for COVID-19 across European gym sector.
MORE NEWS
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OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
POSTED 26 Nov 2020 . BY Tom Walker
Edwards said the fitness and leisure sector provides a 'unique proposition', given that it can drive both economic and health benefits Credit: ukactive
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.

In his statement to Parliament, Sunak revealed the government's spending priorities and briefed MPs about the state of the UK economy. He also offered the latest forecasts for the UK's public finances – which have been battered by the pandemic.

According to Sunak, the UK economy is expected to shrink by 11.3 per cent this year – the largest fall for more than 300 years. Unemployment is expected to reach 7.5 per cent by summer 2021, with 2.6 million people out of work.

The UK is, however, expected to return to pre-crisis levels of economic output by the fourth quarter of 2022.

Measures to aid recovery, announced by Sunak, include cutting the overseas aid budget by about £4bn and diverting it to create a new £4bn "levelling up" fund, which will pay for upgrading local infrastructure across the UK.

A further £220m will be allocated to help local areas prepare for the introduction of the UK Shared Prosperity Fund. The new fund will replace the European Union structural funding, following the UK’s departure from the EU at the end of this year.

The Health budget in England will also rise by £6bn, including an extra £500m for mental health services.

For business struggling with the pandemic, there was some positive news as the rates multiplier will be frozen for the 2021-22 financial year.

Responding to the announcements, Huw Edwards, CEO of ukactive, highlighted the role the physical activity sector can play in the UK's economic recovery.

“Today’s Spending Review offers opportunities for our sector to support the transformation of communities and especially to shape the future of the high street, through the UK Shared Prosperity Fund and the Levelling Up Fund," Edwards said.

“Our challenging economic forecast requires the Chancellor to look for the greatest return on investment for the funding decisions he makes.

“In this respect, the fitness and leisure sector provides a unique proposition, given that it can drive both economic and health benefits, avoiding any trade-off between the two.

“The latest evidence from Sport England and Sheffield Hallam University shows a return of £4 for every £1 spent on community sport and physical activity.

“We want to work with the Government on a plan to put sport and physical activity at the heart of the nation’s renewal.

“We would like to see a tailored support package for the sector that not only includes funding, but also stimulus to encourage growth in 2021 – a combination of business rate relief, VAT exemptions, and incentives that drive more people back into activity.

“This moment represents a real opportunity to invest in a sector that can provide a major return on investment for our nation’s economic, social, mental and physical health,” said Edwards.
RELATED STORIES
100k people to get free gym sessions as fitness industry strengthens its position as an essential service


Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions


Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
Independent assessment to measure COVID-19 case rate across European gym sector


A new, Europe-wide initiative will look to chart the case rates for COVID-19 across European gym sector.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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