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NEWS
SoulCycle CEO Melanie Whelan steps down
POSTED 28 Nov 2019 . BY Tom Walker
Whelan will vacate the role with immediate effect and will also step down as director of the company's board Credit: Soul Cycle
SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few months for the indoor cycling operator.

Whelan will vacate the role with immediate effect and will also step down as director of the company's board.

She will be replaced by chief financial officer Sunder Reddy, who has been named interim CEO.

In an emailed letter sent to Soul Cycle employees – widely reported in the US media – Whelan wrote: "I'm deeply grateful for the opportunity to have led our SoulCycle team and brand during a transformational time for this amazing community.

"Having started with SoulCycle when we had only seven studios and a huge dream – I couldn't be more proud of what this team has accomplished together.

"The magic of SoulCycle has always been in those dark studios. The love, the passion, the energy and the spirit of what we do is more important today than ever before. SoulCycle is a one-of-a-kind organization and I will be cheering on your continued growth and success."

Whelan's resignation comes just three months after SoulCycle and boutique studio operator Equinox faced a fierce backlash over their owner's links to controversial US president Donald Trump.

In August, Stephen Ross, the head of Related Companies – which owns the two fitness brands – threw a US$100k-$250k-a-ticket fundraising event for Trump's re-election at his home in the Hamptons, NY.

It led to members of Equinox and SoulCycle taking to social media and expressing their outrage, with many stating their intention to cancel their membership of the high-end chains.

Both Equinox and SoulCycle have consistently focused their marketing and company culture on a liberal agenda.

Founded in 2006, SoulCycle currently operates nearly 100 studios in the US, Canada and the UK.
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  FEATURE: Thought leaders: Equinox, Soul Cycle and Trump


Equinox and Soul Cycle lost members when it became known that the CEO of their parent company hosted a fundraiser for Donald Trump. What can we learn?
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23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
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NEWS
SoulCycle CEO Melanie Whelan steps down
POSTED 28 Nov 2019 . BY Tom Walker
Whelan will vacate the role with immediate effect and will also step down as director of the company's board Credit: Soul Cycle
SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few months for the indoor cycling operator.

Whelan will vacate the role with immediate effect and will also step down as director of the company's board.

She will be replaced by chief financial officer Sunder Reddy, who has been named interim CEO.

In an emailed letter sent to Soul Cycle employees – widely reported in the US media – Whelan wrote: "I'm deeply grateful for the opportunity to have led our SoulCycle team and brand during a transformational time for this amazing community.

"Having started with SoulCycle when we had only seven studios and a huge dream – I couldn't be more proud of what this team has accomplished together.

"The magic of SoulCycle has always been in those dark studios. The love, the passion, the energy and the spirit of what we do is more important today than ever before. SoulCycle is a one-of-a-kind organization and I will be cheering on your continued growth and success."

Whelan's resignation comes just three months after SoulCycle and boutique studio operator Equinox faced a fierce backlash over their owner's links to controversial US president Donald Trump.

In August, Stephen Ross, the head of Related Companies – which owns the two fitness brands – threw a US$100k-$250k-a-ticket fundraising event for Trump's re-election at his home in the Hamptons, NY.

It led to members of Equinox and SoulCycle taking to social media and expressing their outrage, with many stating their intention to cancel their membership of the high-end chains.

Both Equinox and SoulCycle have consistently focused their marketing and company culture on a liberal agenda.

Founded in 2006, SoulCycle currently operates nearly 100 studios in the US, Canada and the UK.
RELATED STORIES
FEATURE: Thought leaders: Equinox, Soul Cycle and Trump


Equinox and Soul Cycle lost members when it became known that the CEO of their parent company hosted a fundraiser for Donald Trump. What can we learn?
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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