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NEWS
Sou Fujimoto creates 'Forest of Light' installation for Milan Design Week
POSTED 12 Apr 2016 . BY Kim Megson
Sou Fujimoto has collaborated with fashion brand COS on the project Credit: J Tobias
Japanese architect Sou Fujimoto has designed an immersive installation called Forest of Light for Milan Design Week.

A darkened space is illuminated by towering cones of light that respond to visitors’ movements. Fog and specially-composed sounds add an atmospheric effect, and mirrored walls have been installed to create the illusion of an infinite landscape, where the conical spotlights form countless abstract trees.

“People meander through this forest, as if lured by the charm of the light,” said Fujimoto. “Light and people interact with one another, its existence defining the transition of the other.”

The design is partly inspired by the latest collection from fashion brand COS, who have participated in the design week for the past five years.

Visitors can experience the attraction – which is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district – from 12-17 April 2016.

Fujimoto said: “Once, this place was a cinema and adopting the use of spotlight is an idea of homage. The spotlight becomes an interface, which connects fashion, space and forest as a form of architecture.”

Fujimoto’s work is currently being showcased at an exhibition at the Museum of Modern Art exhibition in New York, called A Japanese Constellation: Toyo Ito, SANAA, and Beyond.

The architect has recently designed a vast tree-topped mixed-use building for Paris and a prefabricated pavilion for real estate developer Robbie Antonio as part of his Revolution Project.

Mirrored walls create the illusion of an infinite landscape Credit: COS
A darkened space is illuminated by towering cones of light that respond to visitors’ movement Credit: COS
Coonical spotlights form a forest of countless abstract trees Credit: COS
The installation is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district Credit: COS
RELATED STORIES
  Artist transforms Uluru with sea of light installation


Artist Bruce Munro has created a gigantic art installation at the foot of Uluru in Australia, using 50,000 solar-powered flowers to create a sea of colour at the cultural landmark.
  Snøhetta fight for sustainability with solar-powered installation at Singapore light festival


Norwegian architects Snøhetta have today (4 March) launched a solar-powered light installation in Singapore to promote energy efficiency and environmental sustainability.
  Stunning digital installations encourage creativity, play and immersion at Silicon Valley art show


Japanese digital art collective teamLab have partnered with Silicon Valley gallery Pace Art + Technology to create a large-scale interactive art exhibition described as a “digital playground for all ages”.
  Zaha Hadid, Kengo Kuma and Daniel Libeskind design prefab pavilions for Robbie Antonio's Revolution Project


Some of the biggest names in architecture and design have developed prefabricated pavilions for real estate developer Robbie Antonio as part of his Revolution Project.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
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NEWS
Sou Fujimoto creates 'Forest of Light' installation for Milan Design Week
POSTED 12 Apr 2016 . BY Kim Megson
Sou Fujimoto has collaborated with fashion brand COS on the project Credit: J Tobias
Japanese architect Sou Fujimoto has designed an immersive installation called Forest of Light for Milan Design Week.

A darkened space is illuminated by towering cones of light that respond to visitors’ movements. Fog and specially-composed sounds add an atmospheric effect, and mirrored walls have been installed to create the illusion of an infinite landscape, where the conical spotlights form countless abstract trees.

“People meander through this forest, as if lured by the charm of the light,” said Fujimoto. “Light and people interact with one another, its existence defining the transition of the other.”

The design is partly inspired by the latest collection from fashion brand COS, who have participated in the design week for the past five years.

Visitors can experience the attraction – which is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district – from 12-17 April 2016.

Fujimoto said: “Once, this place was a cinema and adopting the use of spotlight is an idea of homage. The spotlight becomes an interface, which connects fashion, space and forest as a form of architecture.”

Fujimoto’s work is currently being showcased at an exhibition at the Museum of Modern Art exhibition in New York, called A Japanese Constellation: Toyo Ito, SANAA, and Beyond.

The architect has recently designed a vast tree-topped mixed-use building for Paris and a prefabricated pavilion for real estate developer Robbie Antonio as part of his Revolution Project.

Mirrored walls create the illusion of an infinite landscape Credit: COS
A darkened space is illuminated by towering cones of light that respond to visitors’ movement Credit: COS
Coonical spotlights form a forest of countless abstract trees Credit: COS
The installation is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district Credit: COS
RELATED STORIES
Artist transforms Uluru with sea of light installation


Artist Bruce Munro has created a gigantic art installation at the foot of Uluru in Australia, using 50,000 solar-powered flowers to create a sea of colour at the cultural landmark.
Snøhetta fight for sustainability with solar-powered installation at Singapore light festival


Norwegian architects Snøhetta have today (4 March) launched a solar-powered light installation in Singapore to promote energy efficiency and environmental sustainability.
Stunning digital installations encourage creativity, play and immersion at Silicon Valley art show


Japanese digital art collective teamLab have partnered with Silicon Valley gallery Pace Art + Technology to create a large-scale interactive art exhibition described as a “digital playground for all ages”.
Zaha Hadid, Kengo Kuma and Daniel Libeskind design prefab pavilions for Robbie Antonio's Revolution Project


Some of the biggest names in architecture and design have developed prefabricated pavilions for real estate developer Robbie Antonio as part of his Revolution Project.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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