Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Sou Fujimoto creates 'Forest of Light' installation for Milan Design Week
POSTED 12 Apr 2016 . BY Kim Megson
Sou Fujimoto has collaborated with fashion brand COS on the project Credit: J Tobias
Japanese architect Sou Fujimoto has designed an immersive installation called Forest of Light for Milan Design Week.

A darkened space is illuminated by towering cones of light that respond to visitors’ movements. Fog and specially-composed sounds add an atmospheric effect, and mirrored walls have been installed to create the illusion of an infinite landscape, where the conical spotlights form countless abstract trees.

“People meander through this forest, as if lured by the charm of the light,” said Fujimoto. “Light and people interact with one another, its existence defining the transition of the other.”

The design is partly inspired by the latest collection from fashion brand COS, who have participated in the design week for the past five years.

Visitors can experience the attraction – which is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district – from 12-17 April 2016.

Fujimoto said: “Once, this place was a cinema and adopting the use of spotlight is an idea of homage. The spotlight becomes an interface, which connects fashion, space and forest as a form of architecture.”

Fujimoto’s work is currently being showcased at an exhibition at the Museum of Modern Art exhibition in New York, called A Japanese Constellation: Toyo Ito, SANAA, and Beyond.

The architect has recently designed a vast tree-topped mixed-use building for Paris and a prefabricated pavilion for real estate developer Robbie Antonio as part of his Revolution Project.

Mirrored walls create the illusion of an infinite landscape Credit: COS
A darkened space is illuminated by towering cones of light that respond to visitors’ movement Credit: COS
Coonical spotlights form a forest of countless abstract trees Credit: COS
The installation is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district Credit: COS
RELATED STORIES
  Artist transforms Uluru with sea of light installation


Artist Bruce Munro has created a gigantic art installation at the foot of Uluru in Australia, using 50,000 solar-powered flowers to create a sea of colour at the cultural landmark.
  Snøhetta fight for sustainability with solar-powered installation at Singapore light festival


Norwegian architects Snøhetta have today (4 March) launched a solar-powered light installation in Singapore to promote energy efficiency and environmental sustainability.
  Stunning digital installations encourage creativity, play and immersion at Silicon Valley art show


Japanese digital art collective teamLab have partnered with Silicon Valley gallery Pace Art + Technology to create a large-scale interactive art exhibition described as a “digital playground for all ages”.
  Zaha Hadid, Kengo Kuma and Daniel Libeskind design prefab pavilions for Robbie Antonio's Revolution Project


Some of the biggest names in architecture and design have developed prefabricated pavilions for real estate developer Robbie Antonio as part of his Revolution Project.
MORE NEWS
Queensland government approves Dreamworld masterplan for long-term expansion
The Queensland Government has approved a masterplan that will enable the long-term expansion of Dreamworld and WhiteWater World, paving the way for one of Australia's most ambitious tourism developments ahead of the Brisbane 2032 Olympic and Paralympic Ga
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Sou Fujimoto creates 'Forest of Light' installation for Milan Design Week
POSTED 12 Apr 2016 . BY Kim Megson
Sou Fujimoto has collaborated with fashion brand COS on the project Credit: J Tobias
Japanese architect Sou Fujimoto has designed an immersive installation called Forest of Light for Milan Design Week.

A darkened space is illuminated by towering cones of light that respond to visitors’ movements. Fog and specially-composed sounds add an atmospheric effect, and mirrored walls have been installed to create the illusion of an infinite landscape, where the conical spotlights form countless abstract trees.

“People meander through this forest, as if lured by the charm of the light,” said Fujimoto. “Light and people interact with one another, its existence defining the transition of the other.”

The design is partly inspired by the latest collection from fashion brand COS, who have participated in the design week for the past five years.

Visitors can experience the attraction – which is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district – from 12-17 April 2016.

Fujimoto said: “Once, this place was a cinema and adopting the use of spotlight is an idea of homage. The spotlight becomes an interface, which connects fashion, space and forest as a form of architecture.”

Fujimoto’s work is currently being showcased at an exhibition at the Museum of Modern Art exhibition in New York, called A Japanese Constellation: Toyo Ito, SANAA, and Beyond.

The architect has recently designed a vast tree-topped mixed-use building for Paris and a prefabricated pavilion for real estate developer Robbie Antonio as part of his Revolution Project.

Mirrored walls create the illusion of an infinite landscape Credit: COS
A darkened space is illuminated by towering cones of light that respond to visitors’ movement Credit: COS
Coonical spotlights form a forest of countless abstract trees Credit: COS
The installation is housed within an expansive, derelict 1930s cinema in Milan’s San Babila district Credit: COS
RELATED STORIES
Artist transforms Uluru with sea of light installation


Artist Bruce Munro has created a gigantic art installation at the foot of Uluru in Australia, using 50,000 solar-powered flowers to create a sea of colour at the cultural landmark.
Snøhetta fight for sustainability with solar-powered installation at Singapore light festival


Norwegian architects Snøhetta have today (4 March) launched a solar-powered light installation in Singapore to promote energy efficiency and environmental sustainability.
Stunning digital installations encourage creativity, play and immersion at Silicon Valley art show


Japanese digital art collective teamLab have partnered with Silicon Valley gallery Pace Art + Technology to create a large-scale interactive art exhibition described as a “digital playground for all ages”.
Zaha Hadid, Kengo Kuma and Daniel Libeskind design prefab pavilions for Robbie Antonio's Revolution Project


Some of the biggest names in architecture and design have developed prefabricated pavilions for real estate developer Robbie Antonio as part of his Revolution Project.
MORE NEWS
Queensland government approves Dreamworld masterplan for long-term expansion
The Queensland Government has approved a masterplan that will enable the long-term expansion of Dreamworld and WhiteWater World, paving the way for one of Australia's most ambitious tourism developments ahead of the Brisbane 2032 Olympic and Paralympic Ga
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS