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NEWS
Slingshot seeks crowdfunding for bio-activated horror maze
POSTED 25 Jun 2015 . BY Tom Anstey
As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body
After revealing plans for a bio-activated horror maze in the UK, interactive games company Slingshot, has started a crowdfunding campaign to bring the concept to fruition.

Described as “Crystal Maze meets Portal in the real world”, Hyde will be formed around a matrix of rooms. Each room will comprise four doors with the aim of the game for participants to find their way through the maze of doors to a central point and back out again. Somewhere in the maze is a monster that players have to try to avoid.

As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or even raise their own heartbeat to change the backing musical soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“Imagine a game that can track your emotional state. It’ll be real-life psychological thriller, where what people imagine is far more terrifying than what they see,” said Simon Johnson, co-founder of Slingshot. “It will be a horror of the mind, drawing people to the thing they fear most. We are looking forward to hearing all the ideas the Kickstarter community has about what that might be and to receiving their contributions to its development.”

The £50,000 (US$78,700, €70,300) Kickstarter campaign – which runs until 18 July – will enable the team to build a 25-room Hyde prototype, which depending on funding levels could double to 50.

People who pledge enough money towards the project will be able to test the concept during Q3 of 2015 when a beta version will be set up in Cardiff and Bristol, then in Q1 2016 with a beta test in London. Once fully functional, the Hyde concept is set for London and New York City. The first events are scheduled to open to the public in March 2016, with the experience expected to last 45-60 minutes.

RELATED STORIES
  Bio-activated horror maze planned for UK in 2015


Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.
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iPlayCo was established in 1999. [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Slingshot seeks crowdfunding for bio-activated horror maze
POSTED 25 Jun 2015 . BY Tom Anstey
As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body
After revealing plans for a bio-activated horror maze in the UK, interactive games company Slingshot, has started a crowdfunding campaign to bring the concept to fruition.

Described as “Crystal Maze meets Portal in the real world”, Hyde will be formed around a matrix of rooms. Each room will comprise four doors with the aim of the game for participants to find their way through the maze of doors to a central point and back out again. Somewhere in the maze is a monster that players have to try to avoid.

As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or even raise their own heartbeat to change the backing musical soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“Imagine a game that can track your emotional state. It’ll be real-life psychological thriller, where what people imagine is far more terrifying than what they see,” said Simon Johnson, co-founder of Slingshot. “It will be a horror of the mind, drawing people to the thing they fear most. We are looking forward to hearing all the ideas the Kickstarter community has about what that might be and to receiving their contributions to its development.”

The £50,000 (US$78,700, €70,300) Kickstarter campaign – which runs until 18 July – will enable the team to build a 25-room Hyde prototype, which depending on funding levels could double to 50.

People who pledge enough money towards the project will be able to test the concept during Q3 of 2015 when a beta version will be set up in Cardiff and Bristol, then in Q1 2016 with a beta test in London. Once fully functional, the Hyde concept is set for London and New York City. The first events are scheduled to open to the public in March 2016, with the experience expected to last 45-60 minutes.

RELATED STORIES
Bio-activated horror maze planned for UK in 2015


Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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