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NEWS
Slingshot seeks crowdfunding for bio-activated horror maze
POSTED 25 Jun 2015 . BY Tom Anstey
As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body
After revealing plans for a bio-activated horror maze in the UK, interactive games company Slingshot, has started a crowdfunding campaign to bring the concept to fruition.

Described as “Crystal Maze meets Portal in the real world”, Hyde will be formed around a matrix of rooms. Each room will comprise four doors with the aim of the game for participants to find their way through the maze of doors to a central point and back out again. Somewhere in the maze is a monster that players have to try to avoid.

As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or even raise their own heartbeat to change the backing musical soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“Imagine a game that can track your emotional state. It’ll be real-life psychological thriller, where what people imagine is far more terrifying than what they see,” said Simon Johnson, co-founder of Slingshot. “It will be a horror of the mind, drawing people to the thing they fear most. We are looking forward to hearing all the ideas the Kickstarter community has about what that might be and to receiving their contributions to its development.”

The £50,000 (US$78,700, €70,300) Kickstarter campaign – which runs until 18 July – will enable the team to build a 25-room Hyde prototype, which depending on funding levels could double to 50.

People who pledge enough money towards the project will be able to test the concept during Q3 of 2015 when a beta version will be set up in Cardiff and Bristol, then in Q1 2016 with a beta test in London. Once fully functional, the Hyde concept is set for London and New York City. The first events are scheduled to open to the public in March 2016, with the experience expected to last 45-60 minutes.

RELATED STORIES
  Bio-activated horror maze planned for UK in 2015


Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.
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NEWS
Slingshot seeks crowdfunding for bio-activated horror maze
POSTED 25 Jun 2015 . BY Tom Anstey
As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body
After revealing plans for a bio-activated horror maze in the UK, interactive games company Slingshot, has started a crowdfunding campaign to bring the concept to fruition.

Described as “Crystal Maze meets Portal in the real world”, Hyde will be formed around a matrix of rooms. Each room will comprise four doors with the aim of the game for participants to find their way through the maze of doors to a central point and back out again. Somewhere in the maze is a monster that players have to try to avoid.

As players navigate the maze, new technology capable of measuring biometrics will enable them to activate the world around them using their own body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or even raise their own heartbeat to change the backing musical soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“Imagine a game that can track your emotional state. It’ll be real-life psychological thriller, where what people imagine is far more terrifying than what they see,” said Simon Johnson, co-founder of Slingshot. “It will be a horror of the mind, drawing people to the thing they fear most. We are looking forward to hearing all the ideas the Kickstarter community has about what that might be and to receiving their contributions to its development.”

The £50,000 (US$78,700, €70,300) Kickstarter campaign – which runs until 18 July – will enable the team to build a 25-room Hyde prototype, which depending on funding levels could double to 50.

People who pledge enough money towards the project will be able to test the concept during Q3 of 2015 when a beta version will be set up in Cardiff and Bristol, then in Q1 2016 with a beta test in London. Once fully functional, the Hyde concept is set for London and New York City. The first events are scheduled to open to the public in March 2016, with the experience expected to last 45-60 minutes.

RELATED STORIES
Bio-activated horror maze planned for UK in 2015


Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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