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NEWS
Major beach developments planned for Sharjah as emirate's leaders prioritise leisure tourism
POSTED 30 Nov 2017 . BY Kim Megson
The 3.3km-long development will include dedicated cycling paths, exercise areas and places for family activities Credit: SUPC
The ruler of Sharjah, Sheikh Sultan Bin Mohammed Al Qasimi, has greenlit plans for a 3.3km (2.1 miles) beachfront development incorporating new sports facilities, pedestrian areas, public services and landscaping.

The Sharjah Urban Planning Council’s (SUPC) has proposed the project – which will include dedicated cycling paths, exercise areas and places for family activities – as part of its wider strategic plan to use leisure and regeneration to attract more than 10 million tourists annually to the emirate by 2021.

“The design of all elements of the project is innovative and bespoke especially for Sharjah,” said the council in a statement.

“From the design of the seating areas to the design of the hardscape elements, the forward-looking design will transform the way you look at Sharjah.”

The first phase of the beach development, which will run alongside Al Muntazah Road, is expected to be delivered in the third quarter of 2018.

It is the second waterfront scheme announced by SUPC in 2017. In June, the council launched the 27km-long (16.7 miles) Sharjah Waterfront Bicycling and Jogging Path, which is set to link Sharjah city with neighbouring emirate Dubai, via tourist destinations such as Al Majaz Waterfront park.

Other waterfront attractions in the pipeline include the Crystal Lagoon Water Theme Park – a AED20bn (US$5.4bn, €4.86n, £4bn) development being masterplanned by experience designers Jack Rouse Associates.

It will join the recently-completed Al Noor Island, a butterfly-themed landscape park built on the nearby Khalid Lagoon, which was designed by German architecture firm 3deluxe.

Since being named the Middle East’s first World Health Organization Healthy City in 2015, the emirate has stated its intention to promote public health, wellbeing and community resources through development projects.
The Sharjah Urban Planning Council wants to use leisure and regeneration to annually attract more than 10 million tourists to the emirate by 2021 Credit: SUPC
PROJECT PROFILE:

Crystal Lagoon Water Theme Park
Jack Rouse Associates (JRA) has unveiled the masterplan and preliminary concept design for Crystal Lagoon Water Theme Park – part of the AED20bn (US$5.4bn, €4.8bn, £3.5bn) Sharjah Waterfront City development in the UAE.


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  Sharjah unveils first phase of AED250m eco-tourism project


Phase one of Sharjah’s AED250m (US$68m, €62m, £47.5m) eco-tourism project has been officially opened by ruler of the Emirate, HH Sheikh Dr Sultan Mohammed Al Qasimi, at a ceremony to celebrate the occasion.
  Butterfly house at the heart of new Sharjah landscape park


A German architecture firm, an Austrian artist and a Sharjah-based development company in the UAE have joined forces to open a butterfly-themed landscape park.
  FEATURE: Waterparks: Crystal Waters


We look at plans for a hybrid waterparktheme park in Sharjah in the UAE
  JRA masterplan AED20bn Sharjah Waterfront City's Crystal Lagoon Water Theme Park


Jack Rouse Associates (JRA) have unveiled the masterplan and preliminary concept design for Crystal Lagoon Water Theme Park – part of the AED20bn (US$5.4bn, €4.8bn, £3.5bn) Sharjah Waterfront City development in the UAE.
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NEWS
Major beach developments planned for Sharjah as emirate's leaders prioritise leisure tourism
POSTED 30 Nov 2017 . BY Kim Megson
The 3.3km-long development will include dedicated cycling paths, exercise areas and places for family activities Credit: SUPC
The ruler of Sharjah, Sheikh Sultan Bin Mohammed Al Qasimi, has greenlit plans for a 3.3km (2.1 miles) beachfront development incorporating new sports facilities, pedestrian areas, public services and landscaping.

The Sharjah Urban Planning Council’s (SUPC) has proposed the project – which will include dedicated cycling paths, exercise areas and places for family activities – as part of its wider strategic plan to use leisure and regeneration to attract more than 10 million tourists annually to the emirate by 2021.

“The design of all elements of the project is innovative and bespoke especially for Sharjah,” said the council in a statement.

“From the design of the seating areas to the design of the hardscape elements, the forward-looking design will transform the way you look at Sharjah.”

The first phase of the beach development, which will run alongside Al Muntazah Road, is expected to be delivered in the third quarter of 2018.

It is the second waterfront scheme announced by SUPC in 2017. In June, the council launched the 27km-long (16.7 miles) Sharjah Waterfront Bicycling and Jogging Path, which is set to link Sharjah city with neighbouring emirate Dubai, via tourist destinations such as Al Majaz Waterfront park.

Other waterfront attractions in the pipeline include the Crystal Lagoon Water Theme Park – a AED20bn (US$5.4bn, €4.86n, £4bn) development being masterplanned by experience designers Jack Rouse Associates.

It will join the recently-completed Al Noor Island, a butterfly-themed landscape park built on the nearby Khalid Lagoon, which was designed by German architecture firm 3deluxe.

Since being named the Middle East’s first World Health Organization Healthy City in 2015, the emirate has stated its intention to promote public health, wellbeing and community resources through development projects.
The Sharjah Urban Planning Council wants to use leisure and regeneration to annually attract more than 10 million tourists to the emirate by 2021 Credit: SUPC
RELATED STORIES
Sharjah unveils first phase of AED250m eco-tourism project


Phase one of Sharjah’s AED250m (US$68m, €62m, £47.5m) eco-tourism project has been officially opened by ruler of the Emirate, HH Sheikh Dr Sultan Mohammed Al Qasimi, at a ceremony to celebrate the occasion.
Butterfly house at the heart of new Sharjah landscape park


A German architecture firm, an Austrian artist and a Sharjah-based development company in the UAE have joined forces to open a butterfly-themed landscape park.
FEATURE: Waterparks: Crystal Waters


We look at plans for a hybrid waterparktheme park in Sharjah in the UAE
JRA masterplan AED20bn Sharjah Waterfront City's Crystal Lagoon Water Theme Park


Jack Rouse Associates (JRA) have unveiled the masterplan and preliminary concept design for Crystal Lagoon Water Theme Park – part of the AED20bn (US$5.4bn, €4.8bn, £3.5bn) Sharjah Waterfront City development in the UAE.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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