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NEWS
SeaWorld Orlando unveils details of new Antarctica penguin attraction
POSTED 14 Nov 2012 . BY Tom Walker
SeaWorld Orlando has revealed details of its new Antarctica: Empire of the Penguin attraction, due to open at the park next year.

The attraction will be divided into two zones - an interactive ride experience and a walkway through a real penguin colony.

At the centre of the first phase will be new interactive vehicles that will transport guests around Antarctica on artificial snow and ice.

Each vehicle will carry eight people and will act as a mobile simulator, allowing guests free movement on a trackless ride through the first phase.

The intention is to allow visitors to play a part in an interactive storyline featuring the adventures of a young penguin.

Unveiling the vehicle at the IAAPA Expo in Orlando yesterday, Brian Morrow, SeaWorld's creative director, said the experience would be the first of its kind.

"There's nothing else like this in the world," he said.

"When our little hero penguin learns to waddle and slide, riders will feel what it's like as the car moves and reacts to the storyline.

"When he takes his first swim or barely escapes danger, our guests will feel as if they're right there with him."

After disembarking the vehicles, guests will then be able to explore penguins in their own habitat via a more traditional walkthrough.

However, unlike before - when they could observe the flightless birds from the warmth of separate viewing areas - guests will now be immersed in the colony in sub-zero (around 32 fahrenheit) temperatures.

To see a video of the new Antarctica attraction, click here.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Jobs    News   Products   Magazine   Subscribe
NEWS
SeaWorld Orlando unveils details of new Antarctica penguin attraction
POSTED 14 Nov 2012 . BY Tom Walker
SeaWorld Orlando has revealed details of its new Antarctica: Empire of the Penguin attraction, due to open at the park next year.

The attraction will be divided into two zones - an interactive ride experience and a walkway through a real penguin colony.

At the centre of the first phase will be new interactive vehicles that will transport guests around Antarctica on artificial snow and ice.

Each vehicle will carry eight people and will act as a mobile simulator, allowing guests free movement on a trackless ride through the first phase.

The intention is to allow visitors to play a part in an interactive storyline featuring the adventures of a young penguin.

Unveiling the vehicle at the IAAPA Expo in Orlando yesterday, Brian Morrow, SeaWorld's creative director, said the experience would be the first of its kind.

"There's nothing else like this in the world," he said.

"When our little hero penguin learns to waddle and slide, riders will feel what it's like as the car moves and reacts to the storyline.

"When he takes his first swim or barely escapes danger, our guests will feel as if they're right there with him."

After disembarking the vehicles, guests will then be able to explore penguins in their own habitat via a more traditional walkthrough.

However, unlike before - when they could observe the flightless birds from the warmth of separate viewing areas - guests will now be immersed in the colony in sub-zero (around 32 fahrenheit) temperatures.

To see a video of the new Antarctica attraction, click here.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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