Former Disney Parks executive Denise Godreau has joined SeaWorld Entertainment as chief marketing officer.

Godreau will be tasked with increasing the number of visitors for the attractions and “communicating the company brand in a meaningful way”.

She spent more than a decade with Disney, where she was responsible for driving attendance and occupancy for all theme parks, water parks and hotels for Walt Disney World Resort.

“We are looking forward to the leadership and experience Denise brings to our marketing team,” said Joel Manby, president and chief executive of SeaWorld Entertainment.

Prior to her career with Disney, Godreau work for the Baha Mar resort in Nassau, Bahamas, as well as Procter & Gamble, Pizza Hut and Blockbuster Entertainment.