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NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
  Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
  Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
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NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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