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NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
  Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
  Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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