Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
  Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
  Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS