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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
  Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
  Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
  'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

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23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
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Get Attractions Management digital magazine FREE
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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS