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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
  Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
  'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
  Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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