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NEWS
Scottish tourism employing 'more people than ever before'
POSTED 12 Dec 2018 . BY Tom Walker
For every £60,000 spent by visitors, a new job is created in Scotland
The number of people working within Scotland’s tourism sector has hit a record high 206,000 – five years since the introduction of the National Tourism Strategy.

Latest figures from 2017 show an overall increase of 24,500 jobs in the tourism industry – from 181,500 – in the five years since the launch of the strategy in 2012.

Large urban areas have, predictably, the largest concentrations of the country's tourism jobs, with The City of Edinburgh having the highest rate of tourism employment, followed by Glasgow City, Highland and Aberdeen City.

Tourism is, however, one of the most important employment sectors for Scotland’s rural communities too. In Argyll & Bute, there are 69 tourism jobs for every 1,000 people – the highest number per head of population in the country. This is closely followed by Highland (68), City of Edinburgh (64), Perth & Kinross (60) and Orkney (57).

“These figures show positive news for the sector, with an overall rise in jobs since the National Tourism Strategy came into place," said Chris Greenwood, senior tourism insight manager at VisitScotland.

"The visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences.

"Tourism is the driving force for providing the jobs of today and tomorrow – for every £60,000 spent by visitors, a new job is created in Scotland.”
RELATED STORIES
  VisitScotland launches app for Chinese visitors


VisitScotland is looking to tap into one of the largest outbound tourism markets by launching a new app targeting millions of Chinese social media users.
  VisitScotland targets European visitor markets to grow Scottish tourism


VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.
  Scottish tourism’s ‘bumper year’ led by visitor attractions


Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.
  Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
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NEWS
Scottish tourism employing 'more people than ever before'
POSTED 12 Dec 2018 . BY Tom Walker
For every £60,000 spent by visitors, a new job is created in Scotland
The number of people working within Scotland’s tourism sector has hit a record high 206,000 – five years since the introduction of the National Tourism Strategy.

Latest figures from 2017 show an overall increase of 24,500 jobs in the tourism industry – from 181,500 – in the five years since the launch of the strategy in 2012.

Large urban areas have, predictably, the largest concentrations of the country's tourism jobs, with The City of Edinburgh having the highest rate of tourism employment, followed by Glasgow City, Highland and Aberdeen City.

Tourism is, however, one of the most important employment sectors for Scotland’s rural communities too. In Argyll & Bute, there are 69 tourism jobs for every 1,000 people – the highest number per head of population in the country. This is closely followed by Highland (68), City of Edinburgh (64), Perth & Kinross (60) and Orkney (57).

“These figures show positive news for the sector, with an overall rise in jobs since the National Tourism Strategy came into place," said Chris Greenwood, senior tourism insight manager at VisitScotland.

"The visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences.

"Tourism is the driving force for providing the jobs of today and tomorrow – for every £60,000 spent by visitors, a new job is created in Scotland.”
RELATED STORIES
VisitScotland launches app for Chinese visitors


VisitScotland is looking to tap into one of the largest outbound tourism markets by launching a new app targeting millions of Chinese social media users.
VisitScotland targets European visitor markets to grow Scottish tourism


VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.
Scottish tourism’s ‘bumper year’ led by visitor attractions


Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.
Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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