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NEWS
Scottish tourism employing 'more people than ever before'
POSTED 12 Dec 2018 . BY Tom Walker
For every £60,000 spent by visitors, a new job is created in Scotland
The number of people working within Scotland’s tourism sector has hit a record high 206,000 – five years since the introduction of the National Tourism Strategy.

Latest figures from 2017 show an overall increase of 24,500 jobs in the tourism industry – from 181,500 – in the five years since the launch of the strategy in 2012.

Large urban areas have, predictably, the largest concentrations of the country's tourism jobs, with The City of Edinburgh having the highest rate of tourism employment, followed by Glasgow City, Highland and Aberdeen City.

Tourism is, however, one of the most important employment sectors for Scotland’s rural communities too. In Argyll & Bute, there are 69 tourism jobs for every 1,000 people – the highest number per head of population in the country. This is closely followed by Highland (68), City of Edinburgh (64), Perth & Kinross (60) and Orkney (57).

“These figures show positive news for the sector, with an overall rise in jobs since the National Tourism Strategy came into place," said Chris Greenwood, senior tourism insight manager at VisitScotland.

"The visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences.

"Tourism is the driving force for providing the jobs of today and tomorrow – for every £60,000 spent by visitors, a new job is created in Scotland.”
RELATED STORIES
  VisitScotland launches app for Chinese visitors


VisitScotland is looking to tap into one of the largest outbound tourism markets by launching a new app targeting millions of Chinese social media users.
  VisitScotland targets European visitor markets to grow Scottish tourism


VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.
  Scottish tourism’s ‘bumper year’ led by visitor attractions


Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.
  Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
Scottish tourism employing 'more people than ever before'
POSTED 12 Dec 2018 . BY Tom Walker
For every £60,000 spent by visitors, a new job is created in Scotland
The number of people working within Scotland’s tourism sector has hit a record high 206,000 – five years since the introduction of the National Tourism Strategy.

Latest figures from 2017 show an overall increase of 24,500 jobs in the tourism industry – from 181,500 – in the five years since the launch of the strategy in 2012.

Large urban areas have, predictably, the largest concentrations of the country's tourism jobs, with The City of Edinburgh having the highest rate of tourism employment, followed by Glasgow City, Highland and Aberdeen City.

Tourism is, however, one of the most important employment sectors for Scotland’s rural communities too. In Argyll & Bute, there are 69 tourism jobs for every 1,000 people – the highest number per head of population in the country. This is closely followed by Highland (68), City of Edinburgh (64), Perth & Kinross (60) and Orkney (57).

“These figures show positive news for the sector, with an overall rise in jobs since the National Tourism Strategy came into place," said Chris Greenwood, senior tourism insight manager at VisitScotland.

"The visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences.

"Tourism is the driving force for providing the jobs of today and tomorrow – for every £60,000 spent by visitors, a new job is created in Scotland.”
RELATED STORIES
VisitScotland launches app for Chinese visitors


VisitScotland is looking to tap into one of the largest outbound tourism markets by launching a new app targeting millions of Chinese social media users.
VisitScotland targets European visitor markets to grow Scottish tourism


VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.
Scottish tourism’s ‘bumper year’ led by visitor attractions


Visitor numbers to Scottish attractions rose “dramatically” in 2017, with an overall total of 30 million visits being made to leading museums, theme parks and heritage attractions.
Increase in dementia-friendly tourist attractions could boost Scottish tourism


The Scottish Government has been urged to create a register of accredited dementia- friendly attractions in the country to provide a boost to tourism and help families with members suffering from conditions such as Alzheimer’s.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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