VisitScotland has teamed up with Sony Pictures Entertainment to promote a new family movie called
The Water Horse, which features the Highlands and Argyll.
The film’s central character – a mythical monster – will provide the national tourism organisation with an opportunity to promote Scottish myths and legends, including the infamous Loch Ness monster.
VisitScotland anticipates that film fans will be drawn to the country to visit the movie locations, as happened with the organisations’ initial marketing venture with Sony, which featured the Da Vinci Code.
VisitScotland’s chair, Peter Lederer, said: “The Da Vinci Code showed us all how important film tourism can be to Scotland, as well as the value of working in partnership with international organisations like Sony.
“The Water Horse will give us a chance to appeal to a wide market of potential visitors, as well as focusing on the myths and legends that have made Scotland famous around the world.
Global marketing of the Da Vinci Code successfully showcased Scotland in 40 countries worldwide, earning more than £10m of publicity for the country.
Photograph: Miss Scotland at Cannes last year before the premier of the Da Vinci Code
