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NEWS
Sansei acquires Vekoma Rides in landmark deal
POSTED 03 Apr 2018 . BY Tom Anstey
As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business
Dutch rollercoaster maker Vekoma Rides has been acquired by Japanese manufacturing company Sansei Technologies, which plans to expand the Vekoma brand even further worldwide following the deal.

Founded in 1926, Vekoma originally manufactured farming and mining equipment, becoming an amusement ride manufacturer in the 1970s. Offering a wide product range, Vekoma’s catalogue includes rides such as the Junior Coaster, the Suspended Family Coaster, Boomerang, Suspended Looping Coaster, Flying Dutchman and more.

The Osaka-based Sansei – which is listed on the Tokyo Stock Exchange and recorded overall turnover of €225m (US$277m, £196.9m) last year – is primarily known for the manufacturing of amusement rides, stage equipment, and elevators. With the acquisition of Vekoma, Sansei adds to its rollercoaster portfolio, already owning the Utah-based S&S Worldwide in the US.

“In recent years, a solid foundation has been laid, in which safety, innovation, quality and customer satisfaction have served as spearheads of our policy,” said Kees van Biert, chair of the Vekoma Supervisory Board.

“In Sansei, we have found a reputable partner, with equivalent standards and values, who can offer continuity to the company and bring us even further. Through their presence and contacts, we also see opportunities to better serve new regions, such as Japan, Southeast Asia and North America.”

As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business. Makoto Nakagawa, Sansei CEO, will sit on the Vekoma’s Supervisory Board, with the company continuing to trade under the same name.
RELATED STORIES
  Holovis and S&S unveil world-first media-led rollercoaster concept


Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction combining a dark ride, elevator and rollercoaster experience in one.
  Sweet ride: S&S building trio of choc-themed drop towers for Hersheypark


S&S Worldwide is installing a complex of three huge towers at Hershey Entertainments’ theme park in Pennsylvania.
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NEWS
Sansei acquires Vekoma Rides in landmark deal
POSTED 03 Apr 2018 . BY Tom Anstey
As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business
Dutch rollercoaster maker Vekoma Rides has been acquired by Japanese manufacturing company Sansei Technologies, which plans to expand the Vekoma brand even further worldwide following the deal.

Founded in 1926, Vekoma originally manufactured farming and mining equipment, becoming an amusement ride manufacturer in the 1970s. Offering a wide product range, Vekoma’s catalogue includes rides such as the Junior Coaster, the Suspended Family Coaster, Boomerang, Suspended Looping Coaster, Flying Dutchman and more.

The Osaka-based Sansei – which is listed on the Tokyo Stock Exchange and recorded overall turnover of €225m (US$277m, £196.9m) last year – is primarily known for the manufacturing of amusement rides, stage equipment, and elevators. With the acquisition of Vekoma, Sansei adds to its rollercoaster portfolio, already owning the Utah-based S&S Worldwide in the US.

“In recent years, a solid foundation has been laid, in which safety, innovation, quality and customer satisfaction have served as spearheads of our policy,” said Kees van Biert, chair of the Vekoma Supervisory Board.

“In Sansei, we have found a reputable partner, with equivalent standards and values, who can offer continuity to the company and bring us even further. Through their presence and contacts, we also see opportunities to better serve new regions, such as Japan, Southeast Asia and North America.”

As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business. Makoto Nakagawa, Sansei CEO, will sit on the Vekoma’s Supervisory Board, with the company continuing to trade under the same name.
RELATED STORIES
Holovis and S&S unveil world-first media-led rollercoaster concept


Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction combining a dark ride, elevator and rollercoaster experience in one.
Sweet ride: S&S building trio of choc-themed drop towers for Hersheypark


S&S Worldwide is installing a complex of three huge towers at Hershey Entertainments’ theme park in Pennsylvania.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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