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NEWS
Sansei acquires Vekoma Rides in landmark deal
POSTED 03 Apr 2018 . BY Tom Anstey
As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business
Dutch rollercoaster maker Vekoma Rides has been acquired by Japanese manufacturing company Sansei Technologies, which plans to expand the Vekoma brand even further worldwide following the deal.

Founded in 1926, Vekoma originally manufactured farming and mining equipment, becoming an amusement ride manufacturer in the 1970s. Offering a wide product range, Vekoma’s catalogue includes rides such as the Junior Coaster, the Suspended Family Coaster, Boomerang, Suspended Looping Coaster, Flying Dutchman and more.

The Osaka-based Sansei – which is listed on the Tokyo Stock Exchange and recorded overall turnover of €225m (US$277m, £196.9m) last year – is primarily known for the manufacturing of amusement rides, stage equipment, and elevators. With the acquisition of Vekoma, Sansei adds to its rollercoaster portfolio, already owning the Utah-based S&S Worldwide in the US.

“In recent years, a solid foundation has been laid, in which safety, innovation, quality and customer satisfaction have served as spearheads of our policy,” said Kees van Biert, chair of the Vekoma Supervisory Board.

“In Sansei, we have found a reputable partner, with equivalent standards and values, who can offer continuity to the company and bring us even further. Through their presence and contacts, we also see opportunities to better serve new regions, such as Japan, Southeast Asia and North America.”

As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business. Makoto Nakagawa, Sansei CEO, will sit on the Vekoma’s Supervisory Board, with the company continuing to trade under the same name.
RELATED STORIES
  Holovis and S&S unveil world-first media-led rollercoaster concept


Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction combining a dark ride, elevator and rollercoaster experience in one.
  Sweet ride: S&S building trio of choc-themed drop towers for Hersheypark


S&S Worldwide is installing a complex of three huge towers at Hershey Entertainments’ theme park in Pennsylvania.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
Sansei acquires Vekoma Rides in landmark deal
POSTED 03 Apr 2018 . BY Tom Anstey
As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business
Dutch rollercoaster maker Vekoma Rides has been acquired by Japanese manufacturing company Sansei Technologies, which plans to expand the Vekoma brand even further worldwide following the deal.

Founded in 1926, Vekoma originally manufactured farming and mining equipment, becoming an amusement ride manufacturer in the 1970s. Offering a wide product range, Vekoma’s catalogue includes rides such as the Junior Coaster, the Suspended Family Coaster, Boomerang, Suspended Looping Coaster, Flying Dutchman and more.

The Osaka-based Sansei – which is listed on the Tokyo Stock Exchange and recorded overall turnover of €225m (US$277m, £196.9m) last year – is primarily known for the manufacturing of amusement rides, stage equipment, and elevators. With the acquisition of Vekoma, Sansei adds to its rollercoaster portfolio, already owning the Utah-based S&S Worldwide in the US.

“In recent years, a solid foundation has been laid, in which safety, innovation, quality and customer satisfaction have served as spearheads of our policy,” said Kees van Biert, chair of the Vekoma Supervisory Board.

“In Sansei, we have found a reputable partner, with equivalent standards and values, who can offer continuity to the company and bring us even further. Through their presence and contacts, we also see opportunities to better serve new regions, such as Japan, Southeast Asia and North America.”

As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business. Makoto Nakagawa, Sansei CEO, will sit on the Vekoma’s Supervisory Board, with the company continuing to trade under the same name.
RELATED STORIES
Holovis and S&S unveil world-first media-led rollercoaster concept


Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction combining a dark ride, elevator and rollercoaster experience in one.
Sweet ride: S&S building trio of choc-themed drop towers for Hersheypark


S&S Worldwide is installing a complex of three huge towers at Hershey Entertainments’ theme park in Pennsylvania.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
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